The Digital Hollywood Experience


Thursday, January 7th, 2016

Location: LVCC, North Hall, Room N264

9 - 10 AM
Track II – CMC7 - Content and Monetization Conference

InternetTV - The Disruption – 24/7 - Programming Everywhere

Netflix, Amazon and YouTube have officially altered the television experience.  HDMI and the Internet have broken the barrier of the Cable Bundle.  In this panel we will explore the options ranging from a la carte viewing to Premium Bundles.

Roger Keating, SVP Digital Media, Hearst TV

Jeffrey Binder, CEO, Layer3 TV, Inc.

Tony Goncalves, Senior Vice President, Strategy and Business Development, AT&T

Adam Ware, SVP / Head of Digital Media, Tennis Channel

Nash Parker, Director, Emerging Technologies & Market Development, Alcatel-Lucent

Kris Alexander, Chief Strategist, Akamai Technologies

David Leibowitz, Managing Partner, CH Potomac, Moderator



Tony Goncalves is senior vice president, Strategy and Business Development for AT&T Entertainment and Internet Services (AEIS). Given the rapidly evolving marketplace, he is charged with identifying and assessing opportunities to expand the company’s business portfolio including new content models and market segments that take advantage of the broad AT&T portfolio and scale. He oversees the AEIS Capital portfolio and planning function ensuring capital investments are balanced against AEIS long term strategy and near term business needs.  In addition, he serves as the executive overseeing the AT&T joint venture with the Chernin Group in Otter Media. Goncalves previously served as senior vice president of Digital Entertainment Products Group for DIRECTV, where he led the company’s product strategy, digital innovation, ventures investments and product management for mobile and broadband delivered video services. He was the company thought leader on TVEverywhere and over the top (OTT) video. Under his leadership, the DIRECTV TV Everywhere product portfolio was recognized for having the best TV app and web portal in 2014 and won a Webby award, along with an Emmy nomination to the NFLSunday Ticket experience. Prior to this role, Goncalves was senior vice president of Product Management. In that role, he oversaw the company’s $4B portfolio of revenue-generating services including NFL SUNDAY TICKET™, paid premium networks, pay per view movies and events, Whole-Home DVR and HD services. As a collaborator with DIRECTV’s development teams in creating a strategic roadmap for the company’s new products and services, he was engaged in the development of DIRECTV’s industry-leading DVR (Genie). He joined DIRECTV in 2007 as vice president, National Accounts and subsequently led various channels of distribution. Goncalves was a key player in securing the partnership with AT&T and led the team that closed partnerships with CenturyLink and Frontier Communications, giving DIRECTV a leadership position in this distribution channel with more than 90 percent coverage from U.S. Telcos. Prior to DIRECTV, Goncalves served as vice president of Business Development and Strategic Marketing for HUMAX USA, a global OEM consumer electronics manufacturer. He led the launch of the company in the U.S., securing development and manufacturing agreements with brands such as DIRECTV, Sirius Satellite Radio, Thomson and TiVo, driving the company to a record $300 million in revenue within three years of launch. Goncalves holds a bachelor's degree in Marketing from Iona College in New Rochelle, N.Y., where he serves on the Hagan School of Business Advisory Board and was named one of Dealerscope's "Top 40 under 40 in the CE Industry" in 2004. He is a member of the CommonSense Media NY Advisory Council, a nonprofit dedicated to helping kids thrive in a world of media and technology. Goncalves is based in AEIS's New York office.


Roger Keating, Senior Vice President, Digital Media, Hearst Television: Roger Keating runs the digital media effort for Hearst Television. His scope includes Hearst Television's station sites, mobile apps, social expressions and interactive TV.  He was a co-founder and board member of Pearl, a venture formed by 9 of the largest local TV groups in the country to pursue opportunities requiring scale and ubiquity; of Mobile Content Ventures, a partnership between Pearl, NBCU, Fox and Ion to deliver the “Dyle” mobile television service.  And of NewsON, a venture committed to aggregating the video newscast content from stations around the country into a single set of mobile and connected TV apps.  NewsOn was formed in partnership between ABC, Cox, Hearst, Media General and Raycom. Earlier in his career, Roger ran large cable TV operations, first at Comcast and then at Time Warner where he presided over the integration of the Adelphia acquisition in the Los Angeles Region. He previously ran the voice services business at AOL, as well as the AOL Health and AOL Travel verticals. He led the formation of Comcast's Internet division in the mid 90's and oversaw the development of their high speed data business. And he was founder/CEO of a dot com in 1998 named "Zatso" that worked with local TV broadcasters to offer streaming video-based "personalized newscasts."


Kris Alexander is the Chief Strategist at Akamai Technologies, leading the market strategist team that drives thought leadership and innovation around forward looking market trends in Automotive, Big Data, Connected Devices, IoT, Gaming, Retail/ eCommerce, and more.   Kris joined Akamai in 1994 as the Senior Product Manager who created and launched the Akamai Media Delivery Solution. He advanced to become Product Line Director, where he developed multiple strategies and managed many teams to successfully launch many new solutions and products that have enabled hundreds of businesses to provide high quality streaming, OTT, online software, and connected devices.  He has worked closely with many businesses over the years as partners and customers of Akamai, including Apple, Sony, Microsoft, Tesla, GM, Cisco, Qualcomm, Ubisoft, Blizzard, EA, Viacom, and Fox.


Jeffrey Binder, CEO, Layer3 TV, Inc.: Jeffrey Binder was most recently a senior executive with Motorola, serving as Senior Director Strategy and M&A and GM of its On Demand Solutions group. In addition to day-to-day operations of the 150+ person on-demand solutions group with offices in the US, Europe and Asia, Mr. Binder spearheaded several key initiatives within the office of the CEO, as well as driving the companies worldwide on-demand video business and M&A strategy. Mr. Binder has been named as, one of eight Next Generation Leaders by MultiChannel News, Top 100 Heavy Hitters by CableFax Magazine and one of 40 under 40 by the Boston Business Journal. Prior to Motorola, Mr. Binder founded Broadbus Technologies, which was sold to Motorola in 2006 for nearly $200 Million. Broadbus pioneered the concept of television on-demand using advance memory technology and became the leading supplier of video streams in 2006. It was at Broadbus where Messrs. Binder and Bisceglia as President and CEO respectively, went on to engineer on of New England's top ten exits since the tech bubble of '99. At Broadbus Binder set the bar for start-ups, creating an advisory board of the top technologists and media players in North America, including the CTO's of Charter, Cablevision, Rogers, Cox, Liberty Media and Time Warner. The advisory board also included David Fellows, CTO of Comcast the COO of Nickelodeon (Board Member), the President of Paramount Television and the President of Warner Domestic Television. Mr. Binder was Chairman and CEO of the Leading Golf Companies from 1996-2000, then the largest marketing and technology network of high-end golf courses in North America including Mauna Lani, Pebble Beach and Pinehurst. LGC was an outgrowth of incubator Nanosoft, which was an offshore development start-up founded by Mr. Binder 1995 to incubate young technology companies in China. Prior to Leading Golf, Mr. Binder led Magic Music's rapid growth as the largest provider of digital duplicating technology to record industry from 1991-1994 to companies including Capitol Records, MCA Records, Philips NV and Polygram. Mr. Binder has been an investing and trading professional since he became a Member of the Chicago Board of Trade in 1987. Mr. Binder has attended Harvard University as an undergrad with a concentration in Environmental Management.


Adam Ware is Tennis Channel’s senior vice president, head of digital media, joining the network in spring 2014. He has extensive television experience as a media consultant across a variety of concentrations, including sports, entertainment and multicultural media. He most recently acted as founder and principal of Aware Media Consulting, a boutique firm that offered strategic counseling to media companies with a particular emphasis on digital media and emerging audiences. In that capacity, Ware was intimately involved in the development of select mobile and digital platforms for Tennis Channel, including the launch of the network’s app in 2013.  Based in Los Angeles, Ware oversees the continuation of the network’s extensive digital growth of late, including its Tennis Channel Everywhere app, the new OTT-TV subscription channel Tennis Channel Plus, the ongoing rollout of TV Everywhere and the network’s overall website and social media efforts.  Previously, he served as acting CEO of Mnet America, a U.S.-based television network dedicated to Asian Americans and Asian pop culture. While there, he oversaw the channel’s launch and growth to reach 20 million homes. With a sizeable list of other new-network launches on his resume, Ware has held senior leadership positions within numerous television organizations, including FOX, UPN and USA Broadcasting. Additional Aware Media Consulting clients included AOL, Comcast Cable, Liberty Media, Boston Ventures Investment Partners and the United Talent Agency.


Nash Parker, Director, Emerging Technology Commercialization, Alcatel-Lucent: Nash Parker, Director, Emerging Technology Commercialization, Alcatel-Lucent: In this position, Nash Parker is responsible for the development of strategic business goals for the ng Connect Program (a 4G wireless/broadband ecosystems endeavor); identifying and evaluating of the program's partnership opportunities, marketing plans and legal requirements. Additionally, Mr. Parker serves in strategic direction activities, analyst relations, and is a primary liaison for Alcatel-Lucent with the media and advertising communities; including music, film, television, and video gaming. Prior to assuming his current role, Mr. Parker held positions as the Manager of Business Development for Sony Computer Entertainment America (PlayStation) and worked at General Motors Corporation in advertising and sales/marketing functions. Alcatel-Lucent provides tools, products and services that enable service providers, enterprises and governments worldwide, to deliver voice, data and video communication services to end-users. The company has now moved onto the content arena by enabling interactivity across service providers' digital platforms (IPTV, digital cable, digital terrestrial, Internet and mobile). This in turn provides their subscribers a unique 3 screen media experience to interact with their favorite brands and entertainment services. The result is a unique way for service providers to differentiate their packages, add revenue generating applications, increase the stickiness of the services and get more value out of their network infrastructure.


David E. Leibowitz is Managing Partner of CH POTOMAC, working at the intersection of entertainment, media and technology and focused on bringing new innovative ways for people to enjoy and experience content.  David brings many years of experience in business, law and policy issues facing the entertainment, new media, CE and IT industries.  Among other activities, David is a Senior Advisor to Gibson Brands (parent company of such iconic brands as Gibson Guitar, Baldwin, Onkyo, Philips Home Entertainment and TEAC); Co-founder and Chairman of Sir Groovy (an award-winning solution for creating enhanced search metadata for musical recordings); Co-Chairman of Golden Shores Enterprises (a marketing and advertising technology firm that utilizes point of sale consumer data to deliver hyper-local digital advertising and lifestyle content across multiple digital platforms); and Chairman of Moonrider (an interactive advertising and content generation company whose platform is used to create engaging “magnetic” HTML5 and iOS experiences for tablets, smartphones, and other interactive devices).  David also serves as a member of the CEO Advisory Board of The Silverfern Group (a merchant bank specializing in buy-side M&A opportunities) and as Chairman of the Advisory Board of FIGHTER Interactive (a transmedia strategy and marketing services company for celebrities and brands).  In recent years, David has served as an Advisor to The SingTel Group (Asia’s leading provider of telecom, data and media services in 25 countries); as a Senior Advisor to Motorola Mobility; as Chairman of EZMO (one of the early cloud-based music social network and storage locker services operating in Europe); as Executive Vice President of Gotuit Media (a leading provider of premium metadata based video tools – since acquired by TiVO via Digitalsmiths); and as an Advisor to others in the content and technology industries.  Earlier in his career, David co-founded and served as Chairman and Co-CEO of Verance (the preeminent audio watermark technology provider used by the motion picture, music, CE and IT industries to protect, manage, and monitor the use of audio and audiovisual content); was Executive Vice President and General Counsel of the Recording Industry Association of America; was a partner in the Washington, D.C. law firm Wiley & Rein; served as Policy Planning Advisor to the Register of Copyrights for the U.S. Copyright Office; and as an adjunct Professor of Law at the University of Miami Law School, and at the Communications Law Institute of the Columbus School of Law (Catholic University).