The Digital Hollywood Experience


Thursday, January 7th, 2016

Location: LVCC, North Hall, Room N264

10:15 - 11:15 AM
Track II – CMC8 - Content and Monetization Conference

Programming the New ‘OVN’s (Online Video Networks)

The world of funky DIY Video has been replaced by professional Online Video Networks starring amazingly talented new voices and faces.  The stars of OVNs may have only recently been unknown, but now they have 5 Million viewers on YouTube.

Jonathan Skogmo, Founder and CEO, Jukin Media

Adam Goldstein, VP, Business Development, ZEFR

Oren J. Katzeff, Head of Programming & Network, Tastemade

Nate Hayden, Vice President, Originals and Branded Entertainment, AOL

Mia Goldwyn, Chief Content Officer, StyleHaul

Reena Liebling, Director of Talent Partnerships, Kin Community

Ann Greenberg, Founder & CEO, Sceneplay, Inc., Moderator





Nate Hayden is the VP of AOL's Originals and Branded Entertainment and he oversees original programming efforts and branded video creation for the leading premium video destination on the Web. With nearly two decades of experience in the television industry, Nate is charged with creating content that features authentic voices and remarkable stories, focusing on shows that are passionate, relatable, relevant, and true to the ideals and experiences of the hosts.  Nate’s passion for engaging, gritty content has played an integral role in AOL’s reincarnation as a global media brand. During his tenure as AOL Studios’ Creative Director, he developed and supervised the production of series featuring the likes of Nicole Richie, Sarah Jessica Parker, Gwyneth Paltrow, and more. His expertise has enabled the 2014 slate of AOL Originals to achieve both critical acclaim and commercial success: both Park Bench with Steve Buscemi and Tiffany Shlain’s The Future Starts Here were nominated for Emmys, while cable net VH1 just ordered a second season of the TV spin-off version of #CandidlyNicole (starring Nicole Richie). Prior to joining AOL, Nate was Vice President of Development at FremantleMedia, as well as a producer and director at MTV Networks and Mark Burnett Productions. A graduate of James Madison University, Nate holds a bachelor’s degree in Broadcast Media. He is based in Los Angeles.


Adam Goldstein is VP, Business Development, ZEFR, the leading technology partner to major media companies and brands on YouTube, where he focuses on partnering with film studios, music labels, TV networks, sports leagues, and other rights holders in both the US and Latin America. Recent partners include Paramount Pictures, Hasbro Studios, and Nintendo. Adam previously led entertainment business development and partnerships for Ustream, the leading live video platform, and was instrumental in growing Ustream's presence in Hollywood. He started his career in management consulting, working with Fortune 100 companies on international growth and innovation. A graduate of Haverford College and born and bred on the east coast, he's now proud to call Santa Monica home.


Jonathan Skogmo is Founder and CEO of Jukin Media. He is executive producer of “World’s Funniest” on FOX, “Now That’s Funny!” on Channel 5 (UK), and the international TV series “Fail Army,” which airs in more than 221 territories worldwide. Prior to Jukin, Skogmo produced shows on MTV, CMT, Discovery, and truTV. As Founder and CEO of Jukin Media, Skogmo oversees all day-to-day operations of the company, including licensing, syndication, acquisitions, programming and production. The company receives more than one billion monthly views across digital platforms, and it licenses video content to premiere entertainment networks, publishers, brands and platforms throughout the world. Jukin Media has more than 100 employees, with operations in Los Angeles, New York and London. Jonathan is a member of the Producers Guild of America and the Young Presidents’ Organization, he’s on the Board of Directors of AMCUP, and he holds a degree in Film and Television from Columbia College. He resides in Los Angeles.


Oren Katzeff, Vice President and General Manager, Demand Media Entertainment: where he runs the day-to-day operations of and His responsibilities include overseeing the creation of high quality, intelligent text and video content, and identifying, evaluating and structuring content monetization and distribution opportunities. Prior to joining Demand Media, Oren was Senior Director of Business Development for the Yahoo Media Group, where his primary focus was negotiating all business deals for Yahoo News and Yahoo Finance. Within this role, Oren negotiated and managed over fifty key partnerships, including those with The Associated Press, Reuters, ABCNews, FOX, USAToday, The Weather Channel, CNN, Gawker, Huffington Post, and many others. Prior to joining Yahoo, Oren practiced law at a small firm in San Mateo, California, gaining experience in both the litigation and business transactions side of the profession. Although he no longer practices law, it still makes him smile when his grandmother proudly tells her friends that her "grandson is a lawyer". Oren holds an undergraduate business degree from the Haas School of Business at UC Berkeley, and a JD from Hastings College of the Law in San Francisco. He has written over ten short screenplays, seven of which were filmed and submitted in film competitions (a few of them were award winning), and sometimes feels the itch to give stand-up comedy one last try.


Mia Goldwyn, Chief Content Officer, StyleHaul: Mia Goldwyn is the Chief Content Officer of StyleHaul, the largest fashion, beauty and lifestyle network on YouTube, and the leading global content marketing solution for brands. StyleHaul has more than 300 million network subscribers and delivering 1.3 billion monthly views across 6400 channels in 68 countries. Goldwyn oversees StyleHaul’s original content programming strategy including production and distribution across all platforms.  She spearheaded the acquisition and launch of Web Therapy before it’s debut on Showtime and StyleHaul’s first scripted series, Vanity, received four Cynopsis Digital nominations including Best Series and Best Actress. Goldwyn recently announced Stylish Dead, an original Snapchat series as well as Joey Graceffa’s Storytellers Season 2 in partnership with Legendary Digital.  She also sits on the advisory board for Stream Daily’s Stream Market. Prior to joining StyleHaul, Goldwyn served as Vice President of Business Development, Digital at Paramount Pictures. During her 13-year tenure with the studio, Goldwyn worked across multiple business groups, including digital, business development and strategy, licensing, and home media both in the U.S. and abroad. Mia received her B.S. from the Walter A. Haas School of Business at the University of California, Berkeley and her MBA from Fordham University.


Ann Greenberg is a serial entrepreneur and inventor. Ann co-founded Gracenote, the leading metadata and Automatic Content Recognition (ACR) service and answers over a billion requests for data every day and is embedded in over a billion consumer electronic and software devices, (Apple, Spotify, Pandora, Samsung, LG, Amazon, Xbox, Roku, Tivo, Syfy, Toshiba) and over 65 million cars, over 20% of new cars sold today (Mercedes, BMW, Ford, Hyundai, Toyota, for example.) Gracenote was acquired by Sony in 2008 and is now owned by Tribune. Gracenote is headquartered in California, with offices all over the world, including Germany, South Korea, Argentina, Netherlands and Australia. Ann has multiple US and international patents for media identification, synchronization and automatic generation. At her new company, Sceneplay, Inc. Ann is building a cloud-based collaborative storytelling platform, taking the script format into the 21st century by merging scripts with code (SmartScripts) and making them accessible via a SmartScriptAPI. Ann also runs the Hugging Company, a 21st Century TinkerTank to house her other work, including: children’s book adaptations and architecture series in VR; an engine to automatically generate plotlines; a fan-articulated data analytics system (Fanpulse); and an AI-based marketplace (stealth) and a (hardware) viewer technology for spherical storytelling (stealth.)  In addition, Ann mentors Korea’s first accelerator, SparkLabs, including MangoPlate (Korea’s Yelp) and a new Korean BitCoin company, Blocko. She advises entertainment technology companies, (invitation only social network for entertainment professionals) and Fem-Inc. (data-driven video recommendation platform, currently in the prestigious Disney Accelerator.) Previously, Ann advised and helped build TourWrist/Sphere, a 360 shoot and share panorama and VR company (winner of DEMO 2012 and Best-in-Show at MacWorld, and now PhotoSphere/Street and Business Views at Google.) Ann designed the original immersive story-mapping concepts for the Canadian documentary From the Four Corners of the Earth (about a lost tribe of Jews living in Ghana, West Africa) and she conceived of and produced the world’s first SongPano, (her concept of immersive album covers) which she produced for Interscope Records in 2012.  Prior to founding Gracenote, in 1992, Ann co-founded ION a pioneering digital studio to create “omnidirectional, interactive and immersive entertainment” which invented and patented early interactive cinema systems, the enhanced CD format (eCD) and groundbreaking intelligent media players. ION was a joint venture partnership with BMG and published artists including: David Bowie, Brian Eno, The Residents, Todd Rundgren, Primus and worked with companies including Apple, Sony, Microsoft, Macromedia, Phillips, Interscope, Disney Online, and House of Blues. Other projects developed were: “Robecca, a Digital Frankenstein” built from collective memory, “Immersive Digital Dante” and Ray Zone’s 3DWorld. Ann pioneered celebrity hosted chats and playlists, invented electronic presskits (EPKs) and worked on early Internet video broadcasts via CUSeeMe for House of Blues, JazzFest and others. Prior to ION, Greenberg headed marketing for the Edward R. Pressman Film Corporation whose 80 films include box office and Academy Award winning hits. Greenberg oversaw corporate publicity and film marketing and PR in coordination with all the major studios, including Warner Brothers, Paramount and Columbia. Greenberg managed all creative companies and venders, and coordinated all festival participation, including Sundance, Telluride, Cannes, Golden Globes, American and International Film Markets and the IFP (Independent Feature Project.) She managed the critical review process, ad buys, and materials distribution for new films, coordination of all PR, including celebrity approval processes, taste-maker, test and launch screenings, and catalog sales. Example films include: David Mamet’s Homicide, Alex Proyas’ The Crow, Abel Ferrara’s Bad Lieutenant, and Barbet Schroeder’s Academy Award winning, Reversal of Fortune. Ann is a frequent speaker, moderator, judge, startup coach and longtime proponent of women in films and technology, including: CES, SMPTE, SxSW, National Association of Broadcasters, Sundance, The Brink Institute, Stanford Future of Entertainment, AFI, University of California, NFTE, Digital Hollywood, SoGalBootCamp, and Women In Tech ThinkTank.