The Digital Hollywood Experience


Thursday, January 7th, 2016

Location: LVCC, North Hall, Room N264

11:30 - 12:30 PM
Track II – CMC9 - Content and Monetization Conference

Social Content, Campaigns & Advertising

Social campaigns, as a mixture of entertainment, branding and advertising are gaining momentum and expected to top $10 billion shortly. Analyzing and tapping social data can drive strong advertising ROI and positioning brands via Facebook and Twitter is big business.

Andrew Solmssen, Managing Director, POSSIBLE, Los Angeles

Tara Marsh, Global Head of Content, Wunderman

David T. Nguyen, Ph.D., TechLabs, Digital Customer, Accenture

Kirstin Benson, Editorial Director, WhoSay

Steven Feuling, CEO, Vizeum

Jon Williams, Senior Director. Partner, Agency & Content Experience Team, Linkedin

Tania Yuki, Founder and CEO, Shareablee, Moderator



Steven Feuling, CEO, Vizeum: Steven was appointed to CEO of Vizeum US last year, bringing  25+ years of senior marketing leadership experience on the agency, client and media partner side to Vizeum. In addition to his role as CEO, has served as the Global Executive Lead of the Microsoft business for Dentsu Aegis.  Prior to Vizeum, Steven was the Global Client President of Carat within the Dentsu Aegis Network, overseeing the network’s largest client, General Motors as well as the Chief Client Officer across a full portfolio of clients, including Disney and Pfizer. Prior to joining Aegis in 2009, Steven operated as the Vice President of Demand Strategy at Yahoo! Steven also has significant client-side credentials at companies such as The Walt Disney Company, the Clorox Company and Kmart where he led all marketing efforts including the core retail and e-commerce businesses.  Steven was also named an Adweek Media All Star in 2014.


Tara Marsh, Global Head of Content, Wunderman: As global content lead, Tara Marsh ensures that Wunderman’s clients have an agile partner capable of providing strategy and resources – anywhere in the world. Tara brings valuable experience to bear navigating through complex technologies as well as identifying the right talent. Joining Wunderman directly from WPP Digital, Tara led the development of the group’s capabilities in content, as well as in marketing technology. Central to her role was the building of strong relationships with strategic digital media and technology partners, and the broader start-up community. Tara experience with WPP stretches over three distinct agencies. As a key member of the leadership team at Ogilvy PR in London, Tara specialized in crisis and stakeholder management. Prior to Ogilvy, Tara spent a year at MEC, where she led the strategic development of MEC's approach to mobile marketing, including championing and educating on mobile across the EMEA markets and providing mobile expertise to client teams as needed. Her WPP career began at Landor, serving as a lead brand strategist for multiple clients across both corporate and consumer accounts. Prior to joining WPP, Tara spent 5 years as a consultant at Bain & Company, consulting on diverse strategic issues and serving clients across many industries. A dual British/American citizen, Tara has lived in ten different countries and her professional experience spans France, Australia, the UK and the US. She holds an MA in economics from Oxford University in the UK, and an MBA from INSEAD in France.


Andrew Solmssen, Managing Director, POSSIBLE, LOS ANGELES:  As managing director of POSSIBLE’s Los Angeles office, Andrew leads the office's client teams and determines best practices for engagement management. He is a frequent speaker at industry events such as Digital Hollywood and CES, and is regularly quoted by business and trade media on the topics of digital advertising and technology innovation.


Kristin Benson is the West Coast Editorial Director at WhoSay. Having worked as a digital content creator as well as in front of the camera, Kirstin brings with her a unique perspective on the entertainment, celebrity, and tech worlds. Prior to joining WhoSay, Kirstin served as the Director of Entertainment and Engagement at ConnecTV. No stranger to start-ups, she was an instrumental member in launching Bonnie Fuller’s latest venture -- -- at Penske Media Corporation. In addition to contributing to Parade Magazine and E! Online, Kirstin has produced the Primetime Emmys’ Backstage Live! show for the past two years.  A graduate of USC with majors in Communication and Theater, Kirstin also holds a Masters in Communication Management in the Entertainment Industry from USC Annenberg. Her hobbies include mixology, tap dancing and binge-watching TV.


David T. Nguyen, Ph.D., Digital Customer Research and Development, Lead, Accenture: David leads the Accenture TechLabs Digital Customer Research and Development program with a multidisciplinary team of engineers, artists, designers, and business leaders. He employs a customer-centered, business relevant approach to inventing novel technologies in areas of customer analytics, social collaboration, crowdsourcing, connected car, mobile apps, and wearable devices. He delivers Digital Experience strategy and technology innovations to his clients across industries including resources, financial services, and products.  David’s work in Digital Experience spans over a decade of research, design, and development. He received his Ph.D. in Electrical Engineering and Computer Sciences from University of California, Berkeley with a focus on Human-Computer Interaction. He received his B.S. in Computer Engineering with a focus in Psychology from Northwestern University. He has enjoyed founding, joining, and growing early-stage technology startups to see both through successful acquisitions.


Jon Williams run the Global Agency and Partner Team at LinkedIn, with more than 15 years international advertising experience. He leads global engagement with the world’s largest advertising networks and their corresponding client base – helping each unlock the full potential

of LinkedIn’s unique platform. Founded in 2003, LinkedIn is the world’s largest professional network with more than 400 million members worldwide, including executives from every Fortune 500 company, and is transforming the way companies hire, market and sell. Prior to joining LinkedIn, Jon was the GM of Global Accounts for Microsoft’s Advertising and Online Division, leading advertising innovation to reach new markets and consumers with global scale, providing strategic direction supporting Microsoft’s overall technology partnership in

digital capability, and acting as trusted advisor to the world’s most influential marketing leaders among Global Fortune 1000 companies Before joining Microsoft, Jon held principal sales roles at EMAP, a multiplatform media group, as well as FHM, a leading online, print and mobile brand. Throughout the online transformation beginning in the late 1990s, Jon has been a pioneer leading cross media initiatives for agencies and clients alike, as technology and social capabilities have sprung to life. Jon studied Business and Finance at Buckinghamshire Chiltern University in the United  Kingdom. He resides in Brooklyn, New York with his wife Kirsten and daughter Rhiannon.


Tania Yuki, Founder and CEO, Shareablee: Tania Yuki is founder and CEO of Shareablee, a leading provider of social content analytics for business. She has spent most of her career in digital marketing, measurement and analytics, and was recently honored with a Great Mind Award from the Advertising Research Foundation and featured in Fast Company and Forbes as one of 12 women driving digital in New York. She is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service.nagement in the Entertainment Industry from USC Annenberg. Her hobbies include mixology, tap dancing and binge-watching TV.