The Digital Hollywood Experience


Tuesday, January 5th, 2016

Location: LVCC, North Hall, Room N262

2:15 - 3:15 PM
Track II- DH5 - Digital Hollywood

Transforming Contextual Advertising and Media Platform Relationships

Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead.  It is a fascinating mix of analytics, content, media and advertising.

Elizabeth Kiehner, Senior, Global Design Services Manager, IBMiX

Josh Kruter, SVP, Digital Product, Clear Channel Outdoor

Ben Tatta, President, Media Sales, Cablevision Systems Corporation

Jamie Elden, Chief Revenue Officer, Federated Media

Adam Shlachter, Chief Investment Officer, DigitasLBi

Brandon Rochon, SVP/Global Creative Director, Kastner & Partners

Juan Suarez, Vice President, Account Services, Xaxis, Moderator


Ben K. Tatta, President, Cablevision Media Sales, Cablevision Systems Corporation:  Ben K. Tatta is president of Cablevision Media Sales (CMS), the division responsible for local television and online advertising sales across millions of households in the New York DMA.  In this capacity, Mr. Tatta oversees overall media sales strategy, vision, innovation, product and technology, budget and data-driven results. The division comprises three sales groups including local ad sales, News 12 Networks, and the New York Interconnect (an LLC Partnership with Comcast) and includes a comprehensive portfolio of advanced data analytics solutions designed to maximize the ROI of TV advertising investments.  Under Mr. Tatta’s leadership, Cablevision has continued to innovate its pioneering approach to data paving the way for an audience-driven approach to television advertising and providing deep insights into audiences in the nation’s most influential viewing market. The company’s census-level audience data combined with its leading addressable TV advertising solutions provides marketers a high level of precision in delivering the right messages, to the right audiences.  Before becoming President of Cablevision Media Sales, Mr. Tatta served for nearly a decade as Senior Vice President of New Business Development for Cablevision. In this role, he developed new, advanced advertising capabilities, products and technology partnerships. Before joining Cablevision, Mr. Tatta led digital media, advertising, and e-commerce initiatives for several leading media and technology companies including Walt Disney/ABC, USA Networks, Lagardere Media, and IBM. Mr. Tatta was also a founding member of Concrete Media, one of the first commercial web development firms in the U.S.  Mr. Tatta received a B.A in Economics from Villanova University and currently lives in New York City with his wife and two children.


Adam Shlachter, Chief Investment Officer, DigitasLBi: s Chief Investment Officer for DigitasLBi in North America, Shlachter is responsible for developing and overseeing the agency’s approach to key media partnerships and investments, including NewFront deals with Google, Vice, BuzzFeed, AOL, VOX, MAKER Studios and more. Adam also oversees all of our regional media teams and specialty practices across the agency.  A sought-after industry expert on topics that include cross-channel media, strategic planning and campaign measurement, Adam’s insights have appeared in publications such as Advertising Age, The Wall Street Journal, and Digiday, and he is a frequent speaker at conferences and industry events. In 2014, Adam was honored as one of Adweek’s Media All-Stars and min’s Sweet 16. Shlachter joined DigitasLBi from MEC where he was Managing Partner, Digital Practice Lead. During his tenure at MEC he worked with key U.S. clients including Macy’s, Pizza Hut, KFC, IKEA, Campbell’s, Novartis, Scotts Miracle-Gro and Virgin Atlantic, and also spearheaded MEC’s digital trading initiatives. Prior to joining MEC, Adam spent three years at Starwood Hotels & Resorts in various interactive advertising and marketing roles. Earlier in his career, at Lowe & Partners and JWT, Adam worked with a variety of top brands in the interactive space, including Marriott Hotels, Heineken, Amstel Light, Novel and T. Rowe Price. Adam is a member of the AD Club and the Interactive Advertising Bureau (IAB). Additional accolades include being named to the Board of Directors of the 212 Interactive Advertising Club in 2011, receiving the President Award from the AD Club and being honored by Young Audiences New York for his influence and resource in the digital media industry. Adam received his MBA in International Business in 2005 from the Zicklin School of Business at Baruch College.


Josh Kruter, VP, Digital Products, Clear Channel Outdoor - North America:  Josh Kruter is a brand activation and digital business leader with 17 years of experience in strategic planning and operations, product/portfolio and brand management, integrated marketing, and sales/partnership development.  He has delivered measurable results for B2C and B2B businesses across multiple industries, from startups to recognized global brands. Josh currently oversees the digital product portfolio for Clear Channel’s North American Outdoor division: a suite of solutions to connect brands to consumers on digital screens and mobile/social-enabled out-of-home inventory.  Previously, he led product marketing for Clear Channel’s iHeartRadio app, which reached more than 260 million downloads and 40 million registered users during his tenure. Josh designed efforts with platform partners, built tier-1 sales packages, and operationalized multimedia integrations with music artists and other content owners.  He drove the launch marketing and brand/communications strategy for Nickelodeon Radio, making it the most listened to digital station in its first month, and also for electronic dance music brand Evolution Radio, taking it from concept to top-rated digital station to terrestrial radio in key U.S. markets in less than a year.  He began his career at Forbes Inc., where he helped launch and played key roles in the magazine’s transformation to adiversified media company with digital, television and worldwide print properties. Josh holds a BA in English from Boston College and an MBA from Columbia Business School.


Jamie Elden, Chief Revenue Officer, Federated Media: Jamie Elden has 15 years of experience building advertising solutions and programs for major U.S. brands, and has produced several notable branded entertainment programs throughout his career.  As CRO and Head of Entertainment at LIN Digital, Elden helps develop integrated programs for its leading multiplatform network consisting of TV, desktop, mobile, and social audiences. He leads the latest entertainment-focused initiatives, including branded entertainment, content creation, and distribution.  He previously served as senior vice president of digital and branded entertainment for Alloy Media, where he led and built the strategic development of Alloy’s Digital Network & Content division, spearheading the movement to bring brands like Gossip Girl, Vampire Diaries, Pretty Little Liars print readership to online and beyond making it a comScore No. 1 network. Elden also was head of UEG Studios, a joint venture with United Talent Agency (UTA) of Hollywood, overseeing content development for both brands and talent. Within these roles, he developed some of the first credited and successful video, web and mobile executions in partnership with brands such as LG Mobile, Fox, P&G, Walmart, and many more. His expertise and experience with video, content, and digital brand engagement has been widely recognized by the industry and has enabled him to share his insights at many of the leading conferences nationwide. Elden has been featured in a multitude of articles and publications such as AdWeek, Advertising Age, Business Week, The New York Times, The Wall Street Journal, and MediaPost for the work he has done in the digital entertainment space. He is based in New York City.


Elizabeth Kiehner, Senior, Global Design Services Manager, IBMiX: Elizabeth Kiehner is a design thinking evangelist who believes in harnessing the power of creative thinking to solve business problems.  By unearthing human insights, Liz co-creates customer-centric experiences that have the power to transform the enterprise. As Senior, Global Design Services Manager of IBMiX, Liz believes in setting people up to succeed, and delivering and executing innovative ideas and experiences.  After eight years of running her own 12-person design boutique, Thornberg & Forester, Liz loves sharing her in-depth knowledge of both traditional and digital media, as well as her large network of talent.  She marries people management expertise with business development acumen.  Liz started her career in advertising at Havas Chicago followed by a brief stint in LA running a fashion retail account.  In New York she’s focused on digital marketing and design for the past 14 years with awards from Promax/BDA, Art Directors Club and Type Directors Club.  In addition to speaking engagements at Cannes, SxSW and CES, Liz can be found doing occasional stand-up routines at Gotham Comedy Club.


Juan Suarez, Vice President, Account Services, Xaxis: Juan leads the west coast office based in LA and manages the operation that services GroupM agency clients across entertainment, retail, travel and other verticals. He is responsible for driving growth for Xaxis through the development of strategic relationships with agency partners and their clients and is instrumental in the commercialization of new products, managing new business pitches, and executing large scale programmatic media buys . Immediately prior to his current role, Juan was a Global Client Development lead and worked closely with our top 25 clients and their respective agency partners. Juan joined Xaxis from GroupM where he served as Director of Business Development for GroupM’s Data and Analytics practice. Juan began his career at IBM where he spent 5 years as Senior Marketing Manager for IBM’s Software Group, responsible for global marketing strategy in the Telco and Media industries. Juan holds an MBA from the University of North Carolina at Chapel Hill. He has been a featured speaker at various industry conferences and is fluent in three languages: English, Spanish and Portuguese. Juan lives in Santa Monica, CA with his wife and two children.