The Digital Hollywood Experience


Tuesday, January 5th, 2016

Location: LVCC, North Hall, Room N262

3:30 - 4:30 PM
Track II - DH6 - Digital Hollywood

YouTube: Unlocking the Power of Programming

YouTube has officially evolved from being a massive repository of extraordinary video content to a massive repository of content channels. These channels bring viewers millions of hours of global video production and spontaneity. YouTube is re-writing the future of television.

Jennifer Perri, Director of Partnership Development & Multi-platform Strategy, Univision

Jason Krebs, Head of Sales, Maker Studios

David Tochterman, Co-Founder and CEO, Canvas Media Studios

David Keller, Director of Partnerships, Zealot Networks

Evan Weiss, EVP of Strategic Alliances, Collective Digital Studio

Juan Bruce, co-founder and CEO, Epoxy

Sun Jen Yung, Managing Director, Headwaters MB, Moderator



Jason Krebs, Head of Sales, Maker Studios: Jason Krebs oversees the global advertising group for Maker, the world’s largest network of online video content. This global, client partnership team develops media, social and content programs for the largest marketers in the

world, viewed across multiple video platforms. Jason’s previous leadership positions include serving as President, Sales and Marketing for Blip (acquired by Maker), Chief Media Officer at Tremor Video, co-founder of ShortTail Media, Vice President, Interactive at The Condé Nast Media Group and Vice President of Sales and Marketing for Jason serves as an advisor to SellerCrowd, Audience Fuel, PadSquad, and more and is a member of the board of directors at The IRTS. Krebs received his B.S. from West Virginia University and currently resides with his family in New York City.


Jennifer Perri, Director of Partnership Development & Multi-platform Strategy, Univision: Jennifer is currently the Director of Partnership Development & Multi-platform Strategy at Univision. Jen is an expert in YouTube network development, brand integration, audience development and influencer management. Since 2010, Jen has launched and developed networks for Seventeen Magazine (Hearst), Tastemade, Collective Digital Studios and co-founded BigFrame (acquired by Dreamworks).  She also has managed and developed some of the biggest YouTube influencers in the world including Jenna Marbles, Wassabi Productions, and SuperEEEgo.  From 2007 - 2010, Jen served as Production Manager and Digital Producer for 4 seasons of the Emmy nominated and Peabody award winning documentary series, Vanguard. From 2006 – 2007, Jennifer coordinated the sourcing and acquisition of hundreds of short form web content for air on Current TV.  In 2007, Current TV won the first Emmy award for Best Interactive Television Series at the Primetime Emmy Awards. Jen has a Bachelor degree from the University of San Francisco in Communication studies and is a San Francisco native.  She currently resides in Manhattan Beach, CA.


Juan Bruce is the co-founder and CEO of Epoxy, the leading provider of software for online video creators and networks. His background is an eclectic combination of design, technology, and entertainment. Juan started his career at the design firm IDEO in silicon valley as a designer and innovation lead for brands ranging from Apple and Palm to BMW and Sony. Juan founded the LA studio of the design and innovation firm Continuum. Prior to Epoxy Juan leaddigital development and investments for Robert Downey Jr.’s Team Downey, including early investment in Maker Studios. Juan holds a Bachelors in Product Design, a Masters in Engineering and an MBA from Stanford.


Evan Weiss, EVP of Strategic Alliances, Collective Digital Studio: Evan's career has taken some interesting twists and turns, and the common thread has been advocacy for talent and the creative process.  His pivot into digital media started with the representation of creators, while forming partnerships with them to facilitate production and distribution of content on a global level.  Evan looks at audience as a primary asset and resource, and has opened up a marketplace to utilize audience engagement for traditional publishers, broadcasters and consumer brands through digital channel management content and optimization strategies and execution. As an agent at UTA from 1992-2000, Evan founded and ran the Television Packaging Dept. and worked with clients such as Drew Carey, Ben Stiller, Larry David, Gregory Hines and writers Chuck Tatham, Don Foster, Jhoni Marchinko, Jon Beckerman, Rob Cohen, and Rodney Rothman and director/producers Gary Halvorson and Joel Gallen to name a few.  In 2001, Evan founded Handprint TV with Handprint partners Jeff Pollock and Benny Medina; among projects executive produced by Evan were "The Tyra Banks Show", with Telepictures; "Pamela: Girl on the Run" with E!, "The Show: With AJ Calloway" for UPN as well as other scripted and reality projects. Evan joined The Collective in 2009, with an emphasis on overseeing the company’s television operations and development. Evan signed internet sensation Lucas Cruikshank in 2009, creator and performer of the YouTube character “Fred Figglehorn.” Lucas and “Fred” went on to be the first YouTube channel to reach one million subscribers. Under Evan’s guidance, the “Fred” property turned into a successful motion picture franchise, co-financed and produced by the Collective. The emphasis on digital platforms and audience building was a precursor to next phase of business development at The Collective. Evan also packaged and Executive Produced the hit TV series, “Marvin Marvin” for Nickelodeon. Evan currently manages a diverse roster of clients, including innovative YouTube performers and traditional television writers and directors. Clients include Gary Halvorson, Chuck Tatham, Don Foster, Jon Ross, Frank Lombardi and Big Boy; as well as digital icons Lucas Cruikshank, Elliott Morgan, Steve Zaragoza, Jaboody Dubs, E and P Hudson, Paint, and Hollywire TV. Having paved the way for You Tube stars to use their talents and the power of their audience to impact and disrupt traditional entertainment models, Evan's contribution was integral to the launch of Collective Digital Studio. Today, CDS is a full-fledged media company accounting for well over 1 billion views per month of premium video content from its family of creator-partners. As SVP of Strategic Alliances, Evan has spearheaded initiatives that include CDS as provider of digital Channel Services to major brands and broadcasters such as Estee Lauder, National Geographic, Verizon, Spike, and NBCUniversal, specifically, Jimmy Fallon and Meredith Vieira. Evan works at the forefront of CDS outreach;  creating, presenting and executing opportunities for premium publishers to grow audience engagement and independent entertainment destinations designed to build relevancy for their brands with millenials and well into the future. Evan is a graduate of Scarsdale High School, The George Washington University and hold a JD from Brooklyn Law School.  He was an associate at Blumenthal and Lynne in NYC, Head of Business Affairs for The Gersh Agency in Beverly Hills, and VP of Business Affairs and Production Finance for Walt Disney Television before joining UTA in 1992.  He lives in Los Angeles with his wife Gayle and their children Marisa and Samuel.


David Keller is Director of Partnerships at Zealot Networks where he is responsible for business development, revenue generation, content syndication partnerships and the development and monetization of the Zealot Audience Network. Before joining Zealot Networks, David served as an Executive Producer/Account Manager of Branded Entertainment overseeing and producing several YouTube-centric

custom branded campaigns with key Maker digital talent. Clients included Macy's, Target, Lionsgate, P&G, Warner Brothers and Disney, among other Fortune 500 clients. In addition, David played an integral role in growing Maker Studios’ digital talent roster. He signed hundreds of influencers to the Maker Network, including many top fashion/beauty/mom digital talent along with Maker's largest prank and toy channels. Prior to Maker Studios, David spent several years in home entertainment brand marketing and traditional media where he worked for such companies as The Walt Disney Company, New Line Cinema and Clear Channel Communications. David is a graduate of California State University, Northridge.


David Tochterman, Co-Founder and CEO, Canvas Media Studios: David is the CEO of Canvas Media Studios which he co-founded with Emmy Award winning digital creator Bernie Su.  Canvas' first project VANITY is a partnership with StyleHaul and Maybelline.   David is also a partner in Pemberley Digital, a YouTube channel and media company which produces videoblog adaptations of classic literature, including two Emmy Award-winning interactive web series, The Lizzie Bennet Diaries and Emma Approved.  Through his consulting company Versatility Media, David provides strategic representation of media and marketing companies, and content creators including ABC Digital, PBS Digital Studios, Sway Group and YouTube influencer Meghan Camarena (Strawburry17).   David launched Innovative Artists Digital Media, one of the first strategic talent agency digital entertainment divisions, where he represented media companies as well as award winning content creators.  Prior to joining Innovative, David became an early crossover digital media pioneer when he was recruited to launch the groundbreaking interactive video website CHANNELBLAST, which featured live branded content and was featured in Forbes and the NY Times.  He was a content strategy consultant for both media and marketing companies including DECA and Interpublic Emerging Media Lab, and an Executive Producer of the digital-to-TV series, FAT GUY STUCK IN INTERNET for Adult Swim.  Earlier, David was Executive Vice President for the launch of Will Smith's production company Overbrook Entertainment and led its television division.  As Senior Vice President of the television powerhouse Carsey Werner Company, David played an integral role in the development and production of successful hit shows including THAT 70S SHOW, 3RD ROCK FROM THE SUN, and was an Executive Producer of GRACE UNDER FIRE.   David has been a speaker at media conferences including CES, SXSW, NATPE and StreamMarket and is a member of the ATAS Interactive Peer Group.


Sun Jen Yung, Managing Director, Headwaters MB: Sun Jen Yung, Managing Director, joined Headwaters from Nightwood Capital LLC, a middle-market boutique advisory firm that she founded in 2009. Sun focuses on Digital Media & Internet and Media Growth companies. Her experience of 20 years in investment banking includes corporate finance coverage of Media (cable and entertainment), Digital Media, Internet and Software companies at Oppenheimer, Deutsche Bank , Lehman Brothers and J.P. Morgan. Sun also has experience in Equity Research at Lehman Brothers. She has completed over $38 billion in public (IPOs and follow-ons) and private equity, equity-linked and debt financings and M&A transactions. Sun serves on the Board of Directors for the YWCA of Greenwich (CT). She received B.A. degrees in Economics and International Studies at Macalester College in St. Paul, MN and an M.B.A. of Finance from Columbia Business School in New York.