The Digital Hollywood Experience


Tuesday, January 5th, 2016

Location: LVCC, North Hall, Room N262

9 - 10 AM
Track II - DH1 - Digital Hollywood

MCNS Become MPNs - The YouTube Phenomenon

The hottest Internet content sector is the Multi-Platform Network.  Much like a conglomerate with multiple cable properties, this iteration of MCN refers to aggregators of YouTube programming.  Reaching millions of viewers each day is a clarion call to the industry.

Charles Segars, CEO, Ovation

Urs Cete, Managing Director and Chief Financial Officer of Bertelsmann Digital Media Investments, L.P.

Stephanie Horbaczewski, CEO, Stylehaul

Sanjay Sharma, Chief Operating Officer, All Def Digital

Mike Pusateri, Founder, CEO, Bent Pixels

Adrian Sexton, Interim President & Chief Operating Officer, Endemol Beyond USA

James M. Burger, Partner, Thompson Coburn LLP, Moderator



Urs Cete serves as Managing Director and Chief Financial Officer of Bertelsmann Digital Media Investments, L.P. Mr. Cete joined the Bertelsmann Digital Media Investments in 2006. He serves as the Principal and Head of Bertelsmann Digital Media Investments at Mojiva, Inc. Prior to BDMI, Mr. Cete worked in Bertelsmann AG's Corporate Controlling and Strategy Department, where he was in charge of group controlling and group strategy. In that capacity he worked on strategic projects in all of Bertelsmann's media categories (television, radio, music, books, magazines and services). Prior to that, he worked and lectured for the Finance Department of the Handelshochschule Leipzig specializing in Corporate Valuation. Mr. Cete serves as a Member of Advisory Board at BLUE LION mobile GmbH. He serves on the Boards of Skimlinks since November 11, 2011; Mojiva, Inc., Qeep and Exit Games. He holds an MBA from Tulane University and graduated from the Handelshochschule Leipzig.


Stephanie Horbaczewski is the Co-Founder, President and CEO of StyleHaul, the leading multi-platform marketing solution for global fashion and beauty brands with scale. The StyleHaul network on YouTube has more than 140 million network subscribers and attracts more than 53 million monthly unique visitors to the content being created and curated by StyleHaul’s 4000 channels, across 60 countries.   A fashion industry alumnae with nearly a decade of experience working with iconic brands like Saks Fifth Avenue, Horbaczewski established StyleHaul in 2011 with the vision of translating the fashion editorial space to digital, social and multi-platform trends. StyleHaul speaks directly to the influential and engaged 18 to 34 year-old female demographic.  Horbaczewski has expanded StyleHaul to more than 50 employees and offices in New York and London, with headquarters in Los Angeles. Under her leadership, StyleHaul has partnered with marquee beauty brands on premium content programs, executed successful rounds of funding and recently announced an unprecedented deal with FremantleMedia to develop 10 original content series over the next two years.  Stephanie was named one of Fast Company’s 100 Most Creative People in 2013. She holds a BA in Classics from Trinity College and a JD/MBA from Suffolk University.


Mike Pusateri, Founder and CEO, Bent Pixels: Mike Pusateri is the Founder and CEO of Bent Pixels, the premier MCN management platform. Bent Pixels offers enterprise solutions for next-generation media companies to understand and grow their audience, easily manage their networks, and protect their intellectual property. Profitable for five consecutive years, Bent Pixels now powers four of the top five American MCNs and dozens more across five continents. Prior to entering the online video space, Mike had a nearly 20-year career in the health care technology sector and, later, in mobile application development. Born and raised in Silicon Valley, Mike is a lifelong entrepreneur who has held diverse roles spanning sales, marketing, and management. He now lives with his wife and two children in Solana Beach, CA and divides his work schedule among Bent Pixels' global offices: Los Angeles, Las Vegas, Krakow, and Oslo.


Charles Segars is Chief Executive Officer and a member of the Board of Directors for Ovation TV and Ovation New Media, an arts and culture focused programming service. He was a key architect of the 2007 acquisition of the fledgling service. He oversaw the re-launch and turnaround of Ovation, and continues to lead all strategic programming, marketing, ad sales, distribution operations, and P & L aspects of the venture.  Mr. Segars has overseen distribution growth from 5 to 54 million homes, the acquisition of IMF from Universal Music Group, and the building of the Ovation digital and international ventures. Concurrently, Mr. Segars works in a multifaceted, senior advisory role at DreamWorks Animation.   His responsibilities include oversight of the DWA/YouTube venture YouTube Nation, as well advising DreamWorks’ senior-most executives on a wide range of digital initiatives including, AwesomenessTV and the upcoming DreamWorks Channel. Mr. Segars focuses primarily upon evaluating and launching new content services on OTT and MPVD platforms.  In addition, Segars is an advisor to the multichannel network Machinima. Additionally, Mr. Segars is founder of Segars Media, a content production company best known for Disney’s blockbuster franchise National Treasure, National Treasure: Book of Secrets, and the forthcoming, National Treasure 3. He co-created and wrote the story for the franchise and serves as Executive Producer. Segars is also a creative advisor to Levity Entertainment as well as on the board of advisors to a number of upstart content and social marketing companies. Previously, Mr. Segars was a senior executive at DreamWorks Television (EVP equivalent /no titles). There he shared responsibility for all aspects of series development, production, marketing, and business affairs. In this position he worked on series such as Spin City and Freaks & Geeks; mini-series, including Steven Spielberg’s Taken; and a number of documentaries. He helped manage overall producer/writer deals and had oversight of the ABC TV/DreamWorks partnership. Prior to DreamWorks, Mr. Segars was Vice President of Primetime Specials and Late Night Programming at CBS Entertainment. While there, he was a key member of the team responsible for launching the highly successful late night drama block CrimeTime After PrimeTime, as well as the hugely successful series Kids in the Hall and The Late Show with David Letterman. He also oversaw all aspects of reality and news specials, as well as live event programing including The Grammy Awards, The Country Music Awards, and The Kennedy Center Honors. Before CBS Entertainment he held a number of senior executive positions including Vice President of Program Development at Viacom Productions and Executive Producer and Program Development at MovieTime/E! Entertainment Television.  Mr. Segars’ involvement in digital media began when it was still called “new media” in 1999. He was a co-founder and CEO of the online site, one of the premiere movie fan sites on the Internet in 1999. There he was responsible for the launch of this self-publishing, e-commerce, and community site. In this role he oversaw marketing, operations, P & L, ad sales, and content. He orchestrated the sale of to Vulcan Ventures in 2001. Mr. Segars also served as Chief Marketing and Revenue Officer at MarketRange Inc., a leading subscription and community aggregator whose properties included At MarketRange, Mr. Segars led a strategic partnership team that specialized in customer acquisition, marketing, and revenue generation for the Market Range suite of companies until its sale in 2007. In addition to his activities in the television, movie, and digital industries, Mr. Segars is deeply committed to public service and national security. He is a currently a White House Associate leading the Advance Team for The Office of the President of the United States.  Segars is also a sworn Los Angeles Sheriff’s Deputy and currently serves in the Los Angeles County Sheriffs’ Emergency Operations Bureau/Dignitary Protection Unit. Additionally, Segars is co-founder of OPSEC Alliance Partners where he advises companies in matters of security, crisis management, and global logistics. Mr. Segars has a Bachelor of Arts degree from Loyola Marymount University in Los Angeles and completed a graduate certificate in International Security and Policy at Stanford University in 2011. He is an active member of the WGA, Producers Guild, and INSA, and has recently joined Carnegie Mellon as an adjunct professor for its Masters of Entertainment Industry Management Program.


SANJAY SHARMA, PRESIDENT AND CHIEF OPERATING OFFICER, ALL DEF DIGITAL: With over 15 years of media, consumer web, content, advertising and technology experience, Sanjay Sharma is responsible for leading the strategic direction as well as running all day-to-day business and operational affairs of All Def Digital. Sharma is also a member of the company’s Board of Directors. Sharma joined ALL DEF DIGITAL in August of 2014 from online video pioneer Machinima, where he was one of the company's first employees and was a key architect of its expansion and growth as Executive Vice President of Strategy and Business Development. Among his many responsibilities during his nearly five years at Machinima, Sharma ran strategy, business development, corporate development, corporate communications, and business and legal affairs for the company. Sharma previously served in the Business & Legal Affairs division of Warner Bros. Pictures and, prior to Machinima, in strategy and business development for four years at an advertising technology startup. A graduate of Stanford University Law School, and Columbia University, he is an active member of and advocate for the Los Angeles startup community, advising a number of early-stage companies and working closely with area accelerators.


Adrian Sexton, Interim President & Chief Operating Officer, Endemol Beyond USA: Adrian Sexton serves as Chief Operating Officer, Endemol Beyond USA, since September 2014.  He oversees strategic partnerships and investments, business development, strategy, sales and distribution opportunities for Endemol Beyond USA's premium content network. Sexton and the Endemol Beyond team recently oversaw the launch of ICON, the first worldwide premium lifestyle network. ICON, which is led creatively by digital pioneer and entrepreneur Michelle Phan, launched simultaneously in the U.S. and UK in March 2015. ICON is the new global destination for the empowerment of viewers through inspiration, premium lifestyle content and conversation. Endemol Beyond USA is a leading provider of premium content available across more than 20 platforms including YouTube, Yahoo and AOL and produces and distributes premium-quality online content starring influential talent such as Pitbull, Brittany Furlan, Drea De Matteo and Andy Milonakis across lifestyle, comedy, reality and music-themed digital networks. Previously, Sexton was Chief Digital Officer at New Medici, a media strategy, business development and social engagement agency working with entertainment media companies, technology/consumer brands and startups. New Medici bridges Hollywood and Silicon Valley companies and individuals, modeling new digital and social businesses, social media and marketing strategies; clients have included Sony Pictures, WPP, Universal Pictures/Comcast, Groupon, 20th Century Fox, the Producers Guild of America, the CBC and the Australian Government. Sexton was Chief Developer Officer and Chief Evangelist at Dynamics, an advanced payments technology company backed by Bain Capital Ventures’ highest Series B ($35M) funding to date. He managed new market and business development, entertainment content partnerships and consumer evangelism for the data-driven startup, working with movie studios, music labels, theatrical exhibitors, talent agencies, charities, game publishers and global lifestyle brands. As former digital head of two media companies, Lionsgate and Participant Media and founder of two media strategy and marketing agencies, Sexton has a hybrid background in strategic marketing and business development. He brings a quantitative approach to market development in mobile, web and social balanced with operational experience managing large internal and external teams with 8-figure annual digital revenues. Before New Medici, Sexton was Executive Vice President, Digital at Jeff Skoll’s Participant Media. He managed the company's expansion into global media, digital marketing and distribution, while architecting, its venture-backed cause marketing social action network™. Sexton was a member of the Executive Committee, M&A and Social Action senior teams, involving film greenlights and investments including the Summit Entertainment financing (later acquired by Lionsgate for $412.5M) and $250M Abu Dhabi co-financing deals. Sexton worked on The Kite Runner, Fast Food Nation and the Academy Award®-winning documentaries An Inconvenient Truth and The Cove. Sexton was hired by Participant from TAG Strategic, a digital media and entertainment agency he co-founded with EMI’s top digital executive. TAG’s diverse client roster has included Lionsgate, Qualcomm, Sandisk, Gibson, Muze and LivePlanet. Before forming TAG, Sexton headed Digital Media as Vice President at Lionsgate Entertainment under CEO Jon Feltheimer, where he oversaw the day-to-day digital marketing for theatrical, home entertainment, television, international and operations, including content production, media planning and early social. He oversaw the digital campaigns for such movies as the Best Picture Academy Award-winning Crash, Oscar-winning Monster’s Ball, Fahrenheit 9/11, as well as the SAW and Tyler Perry franchises. Sexton identified multiple-platform marketing, distribution and sales opportunities for Lionsgate’s 8000+ title film library in such high-growth markets as broadband, mobile, digital cinema, peer-to-peer and IPTV. He structured innovative strategic marketing partnerships with BMW Films, Starbucks, Activision, Microsoft and Google. Lionsgate’s market capitalization rose from $60 million to $1.2 billion during Sexton’s tenure; and he was part of the senior team which secured the $350 million credit facility to acquire Artisan Entertainment. Prior to Lionsgate, Sexton was the New Media Director at Mediapact Capital, a $500 million media management and investment capital firm which invested in and took control of Lionsgate. His professional experience includes production work in television at Sony Pictures Entertainment, development work at HBO Pictures, 20th Century Fox and Saban. A frequent media presenter, Sexton delivered the inaugural Opening Forum keynote at the 60th Anniversary of the Cannes Film Festival, keynotes at the X|Media|Lab conference in Auckland and Amsterdam, as well as keynotes at Digital Hollywood in Los Angeles, Intel’s Viiv launch in Tokyo and Forrester’s research conference in São Paulo. Sexton won a Clio for interactive marketing at Lionsgate, was named a “Backstage Digital All-Star” by the Screen Actors Guild, and a British Airways / Harvard Business Review “Face of Opportunity” entrepreneurialism award. Additionally, he is a member of the Academy of Television Arts & Sciences and Producers Guild of America.


James M. Burger, Partner, Thompson Coburn: Jim is a member of the Thompson Coburn Lobbying & Policy and Intellectual Property Groups. He has worked extensively on legal and policy issues arising from the intersection of digital technology, intellectual property protection, communications, and government regulation. Jim has represented the Computer Industry Group and other information technology entities in efforts to secure copy protection rules for DVDs, Blu-ray discs and digital music downloads. He has also represented technology clients before the Administration, Congress, and the FCC in regard to the Digital TV Transition, the Broadcast Flag, and international agreements affecting U.S. intellectual property law. His efforts in the copyright law arena include his work leading negotiations to exclude the computer industry from the Audio Home Recording Act, to avoid passage of the Digital Video Recording Act, and prevent passage of analog hole legislation. In addition, Jim has worked with the semiconductor industry in its efforts to prevent the importation of dangerous counterfeit semiconductors. Jim served seven years as an adjunct professor at the University of Virginia Law School, where he taught Advanced Administrative Law.