The Digital Hollywood Experience


Tuesday, January 5th, 2016

Location: LVCC, North Hall, Room N264

10:15 - 11:15 AM
Track I - CMC2 - Content and Monetization Conference

Merging Content with New Technologies

The content industry reaches consumers across multiple platforms in new and scalable formats using innovative monetization strategies and programs. Each generation of tablets, laptops and smartphones foster an expanding universe of content, consumption and a revolutionary business model for creators.

Melissa Lemberg, Global Partner, Interactive Experience Group, IBM

Thom Gruhler, CVP Apps and Services, Microsoft Corporation

Rich Sutton, Chief Revenue Officer, North America, Trusted Media Brands, Inc.

Marty Schecter, VP Global Product Strategy, Knowledge Services division, John Wiley and Sons

Scott Brown, SVP Technology & Strategic Relations, Engineering & Technology, The Nielsen Company

Craig Wigginton, Vice Chairman, U.S. Telecommunications Leader, Deloitte & Touche LLP, Moderator



Thom Gruhler, CVP Apps and Services, Microsoft Corporation: Thom Gruhler has earned a reputation in the industry as a high-energy, high-integrity and plain spoken executive with a track record of building and leading teams to successfully create brands for multibillion-dollar companies.   As the corporate vice president of Windows Marketing at Microsoft Corporation, Gruhler leads all marketing including business planning, consumer insight and product marketing, developer marketing, brand management GTM and channel marketing, analytics and measurement for the Windows Division.  He works closely with product engineering teams and field retail and channel partners to ensure the Windows experience delights customers across form factors and segments and that ecosystem revenue and share grows in each of the highly competitive PC, Tablet and Smartphone markets.   In this role, he brings the expertise and leadership necessary to align a matrix internally and externally, to deliver an effective end to end marketing plan across a complex ecosystem and deliver results. Prior to leading all marketing for Windows, Gruhler led all marketing for Windows Phone including building a team and launching the Windows Phone brand globally in his first year with Microsoft.   Under his leadership, the Windows Phone became the fasting growing smartphone ecosystem against Android and IOS, effectively overtaking Blackberry to become the 3rd largest ecosystem in the category.  18 months after its launch, Windows phone growing from single digit share to 10% excluding US/China.  Double digit share gains in Latam, CEE, WE, MEA including beating Blackberry in 34 markets and beating IOS in share in over 10 markets globally.  Today, the Windows Phone brand has a long way to go, but has become a central part of the Windows experience and the success in Smartphones is creating momentum across the broader Windows ecosystem. Thom is known as a team builder and a strong leader with vision and the ability to effectively communicate.   His teams appreciate his willingness to help think through tough strategic problems paired with his ability to empower them to run their business effectively and deliver results.   His take action approach and his plain spoken and transparent style makes him a good collaborator and a quick relationship builder with in organizations and with partners.   His passion and experience in creative and story-telling together with his belief in data driven decision making create a unique set of consumer marketing skills well suited in technology and consumer marketing in emerging technology platforms. Prior to Microsoft, Thom spent 15 years in the advertising and marketing industry holding leadership positions with agencies and clients, building brands, managing and leading teams and growing revenue.  Perhaps best known for his long standing partnership with Verizon, leading a team that built the brand from the ground up and developing the iconic “Can you hear me now?” campaign that established category leadership for Verizon and drove unprecedented growth for the company.  His last role was at IPG/ McCann where he served as global managing partner of Telecom & Technology at McCann Worldgroup, driving the P/L and growth in the largest category for the company across global telecom and technology brands around the world.   He also served as president of McCann NY, the largest P/L in the company where he led a team of 700+ and managed the strategy and growth of the team in a turn-around effort after the unit suffered significant loss under previous leadership.   In November 2008, the AAF (American Advertising Foundation) inducted Thom into its Advertising Hall of Achievement. The AAF Hall of Achievement is the highest industry award for excellence and accomplishment in advertising professionals 40 and under. Thom is involved in both industry and community activities. He was named Chairman of the Advertising Club of NY in July 2009. He has also served as Chairman of the Account Management Committee of the 4A’s (American Association of Advertising Agencies) since 2006. He has served on the advisory board for the Good Deed Foundation and played an active role in PENCIL in New York, providing hands-on exposure of the advertising business to students of NYC public schools.


Melissa Lemberg is a Global Partner at IBM’s Interactive group, IBMiX. She has a strong foundation of skills in digital marketing, branding, positioning and communications. With a solid background in strategic marketing and technology, she brings a complete end-to-end perspective to the development of customer experience strategy and engagement, digital communications and creative and user experience initiatives. Throughout her career in digital marketing and IT Consulting, Melissa has worked with a number of notable brands including Ford Motor Company, L’Oreal, Intel, Kia Motors of America, Netflix, Southwest Airlines and Delta Air Lines. Both at IBM and in her previous role as SVP, Client Engagement at Razorfish, she is responsible for partnering with Executive level clients to set their digital vision and strategies for achieving that vision. She then works with a cross functional team to create and implement a strategic roadmap for achieving success in raising awareness and consideration for clients’ brands, boosting engagement through meaningful connections and a powerful digital experience and successfully driving conversions.


Rich Sutton, Chief Revenue Officer, North America, Trusted Media Brands, Inc.: Rich Sutton has over 30 years of experience in management, marketing, start-ups, turnarounds and working to grow world-class brands. He is the author of Best Practices in Branded Entertainment for the Association of National Advertisers. His work with leading brands has been recognized by Ad Age, Forbes, AAAA, Adweek, and many industry publications. Previously, Rich served as Chief Revenue Officer for The Daily Mail and held leadership roles in digital media management, sales, and marketing at CBS, WebMd, and Warner Bros. Entertainment. He is a past Board Member of The Daily Mail US, Spectrum DNA, and Friskit.


Marty Schecter is the Vice President for Product Development & Management for Wiley's Knowledge Services division. In this role he leads the digital transformation strategy for professional education and learning as this 208-year-old publisher transforms into a digital learning company. In addition to leading a global team of product managers and digital marketers driving Wiley's high-growth digital test prep products, his responsibilities include digital strategy development for brands such as For Dummies, and innovation and acceleration of new digital products and market entries through market research, customer inquiry, business planning, partnership development, and go-to-market strategies.  Prior to joining Wiley in 2009, Mr. Schecter ran his own digital marketing agency, Juxta Digital, which he co-founded in 1997. Juxta Digital continues to produce branded websites, e-commerce, and mobile and social media campaigns for companies in finance, technology, publishing, television, advertising, and consumer packaged goods. Prior to co-founding Juxta Digital, Mr. Schecter was the Executive Producer at, an online video entertainment destination, and taught Creative Writing and Cultural Studies at Drake University from 1992 - 1994. Mr. Schecter has an MBA in Finance as well as an MFA in Fiction, and is the author of a novel (Crown, 1992), several short stories and essays, and the associate producer of a Bravo mini-series. He speaks regularly at digital conferences such as Digital Hollywood.


Craig Wigginton, Vice Chairman, U.S. Telecommunications Leader, Deloitte & Touche LLP: Craig Wigginton leads Deloitte’s Telecommunications industry practice in the US, globally and for the Americas. With more than 28 years of experience, he serves as a key advisor to senior executives. In his current industry roles he leads a cross functional practice and has unique insights into the critical issues affecting our clients as well as the mobile ecosystem as a whole. He speaks at conferences worldwide and leads Deloitte’s Global Mobile Consumer Survey.