The Digital Hollywood Experience


Tuesday, January 5th, 2016

Location: LVCC, North Hall, Room N262

10:15 - 11:15 AM
Track II - DH2 - Digital Hollywood

Multi-Screen Strategies for ConnectedTV Technology and Content

The age of "all video, all the time" is here and the conversion to an all-video culture is entering the nation's business and intellectual conversation. Hear from the technology and communication experts whose experiences define how the multiscreen universe works.

Fabian Birgfeld, founder and partner, W12 Studios

Jeff Snow, Head of Video Distributor Partnerships, Google

Matt Van Houten, Director, Ad Sales Strategy, AT&T AdWorks

Cameron Friedlander, North America, Marketing Technology Lead, Kimberly-Clark

Eric Fitzgerald Reed, Vice President – Entertainment & Tech Policy, Verizon Communications

Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement (CIMM)

Terry S. Bienstock, CEO, Mobilactive Media, LLC., Moderator



Fabian Birgfeld, founder and partner, W12 Studios: Fabian Birgfeld is founder and partner of W12 Studios. The agency was founded in 2012 in London with a strong focus on media and technology. W12 Studios has developed comprehensive design systems for the big screen, delivering content across the device ecosystem and has helped shape entirely new digital content formats for markets across the globe. W12 Studios' clients include Intel, Microsoft, NOS, Red Bull, Vodafone, BBC, Samsung, WatchWith, Beamly, Shazam, Verizon, and Okko among others.  Beforehand Fabian worked at frog design, Method and the BBC where he led the design teams for iPlayer, BBC News, BBC Sport and 2012 Olympics. Fabian has taught design and theory at Princeton University, Syracuse University and NJIT. His art and designs have been frequently exhibited in the US and Europe and won numerous awards. Born and raised in Germany, Fabian holds a BA in Economics from Harvard University and a graduate degree in Architecture from Princeton University.


Jeff Snow, Head of Video Distributor Partnerships, Google: Jeff is responsible for growing Google's relationships with Pay TV Operators and OTT partners. His team supports ad serving, dynamic ad insertion, and programmatic selling solutions. In addition, they coordinate assets from across Google to support the most strategic MVPD partnerships. Prior to joining Google, Jeff held senior business development positions at Barnes & Noble, Blackhawk Network and IAC. Jeff earned his undergraduate degree in Economics from Dartmouth College. He received his MBA from UCLA Anderson.


Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement (CIMM): As the CEO, Managing Director of the Coalition for Innovative Media Measurement (CIMM), Jane is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations.  CIMM is a coalition of leading TV content providers, media agencies and advertisers formed to spur innovation in the use of return-path data for TV audience measurement, as well as cross-platform media measurement.  CIMM pioneered the introduction of USA TouchPoints (a cross-media mobile e-diary planning tool); the proof-of-concept Pilot Test for comScore’s new X-Media Measurement Service; groundbreaking whitepapers; and a youth/family measurement initiative with RealityMine and TiVo Research to capture all media usage via device meters, STB data and a router meter. Jane has over 30 years’ experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic.  Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print, and she led cross-media measurement initiatives.  Jane also is on the Board of the Advertising Research Foundation.


Matthew Van Houten, Director, Ad Sales Strategy, AT&T AdWorks: Matthew Van Houten joined AT&T AdWorks as Director of Marketing and Ad Sales Strategy in 2012. In this role, he is responsible for leading the product marketing and sales support teams responsible for developing go-to-market ad solutions, sales strategy, sales development and marketing communication for AT&T's TV and digital advertising platforms. Matt has more than a decade of comprehensive advertising industry experience, serving as a publisher (Viacom), operator (AT&T), educator (CUNY Baruch College) and thought leader (IAB’s Advanced TV Advisory Board).  For the past five years, Matt has also served as an adjunct professor at the Zicklin School of Business at CUNY Baruch College, where he teaches an advanced media, entertainment and technology course in the school’s Department of Marketing and International Business. Prior to joining AT&T AdWorks, Matt spent eight years working throughout Viacom’s portfolio of media networks. As the Director of Ad Sales Strategy & Business Development at Nickelodeon, he worked alongside the network's executive management team, providing the strategy, analysis and operation involved in leading its international cable TV and digital ad sales business. Originally from Orange County, California, Matthew graduated magna cum laude from the University of San Diego with a bachelor's degree in Political Science and Economics. He is also a former collegiate athlete and WCLL national champion in lacrosse. Matthew earned an MBA in Marketing from CUNY Baruch College. He currently lives in Manhasset, New York with his wife and son.


Cameron Friedlander, Marketing Technology Strategy for North America, Kimberly Clark is the former, Executive Director, Creative Technology North America, which utilizes his progressive insight into existing and emerging technologies to guide our agency’s vision of crafting innovative solutions anchored by experience in design. Cameron weaves Designkitchen’s strategic, creative, and technological facets into one driving force, designing digital ecosystems that usher our clients’ brands into the environments of their target audiences. His solutions have launched effective campaigns for our clients, proven successful by their storytelling across multiple user touchpoints; physical, device, digital, and social constructs.  Cameron has over fourteen years of strategic marketing leadership and technology experience. Starting in 1999, he and his teams have conceptualized and developed award-winning solutions for numerous Fortune 500 companies, including HP, Sears, CVS, and Motorola, in addition to TD Ameritrade, Burger King, Land Rover, and Johnnie Walker.  Cameron earned his Bachelor of Science in Computer Science at the University of Redlands


Eric Fitzgerald Reed, Vice President – Entertainment and Tech Policy for Verizon Communications in San Francisco, CA, is responsible for analyzing entertainment industry trends, managing telecommunications developments and emerging high-tech matters as they relate to public policy. Mr. Reed leads Verizon’s outreach to an array of Silicon Valley and Hollywood-based stakeholders in content and entertainment, digital media, information technology, and major sports leagues with vested interests in telecommunications policy, regulatory and legislative matters. In this role, he advances the company’s positions and analyzes emerging technologies, consumer and industry trends and related telecommunications policy issues.  In addition to his entertainment, high-tech and digital media responsibilities, Eric manages relations with telecommunications equipment manufacturers and suppliers, business and tech associations, consumer device and electronics companies, strategic partners, government agencies and industry groups important to the policy process.  He began his career at Verizon in November 2000 and has worked in various government affairs and legal functions since joining the company. Eric was promoted to his current position in the State Public Affairs, Policy and Communications organization in June 2012.  In the community, Mr. Reed joined the Tumml Mentorship Board in July 2013 and the Silicon Valley Leadership Group Foundation Board of Directors in March 2013. Eric previously served as Chairman on the Board of Directors of JUST TRYAN IT, a non-profit organization supporting families fighting childhood cancer, from October 2011 – March 2013. He joined the JUST TRYAN IT Board of Directors in June 2010.  Eric is a member of the Consumer Electronics Association Board of Industry Leaders and is also a member of the Digital Hollywood Board of Advisors to the OTT-ConnectedTV – Hollywood Alliance.  Mr. Reed received his Masters in Business Administration from University of Maryland University College in May 2005. He also received a Masters of Science in Telecommunications Management from University of Maryland University College in 2001 and his Bachelor of Science in Business Administration from American University in 1996. Mr. Reed has also completed executive management coursework at the Stanford University Graduate School of Business and the University of Virginia - Darden Graduate School of Business.


Terry S. Bienstock, CEO, Mobilactive Media, LLC.: a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast's Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country's leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast's state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics