The Digital Hollywood Experience


Tuesday, January 5th, 2016

Location: LVCC, North Hall, Room N264

1 - 2 PM
Track I - CMC4 - Content and Monetization Conference

Monetizing Entertainment Programming Across Platforms

Content is being exploited on all platforms, from tablets and smartphones to the multitude of video platforms.  While the aggregation of these revenue sources may not yet reach the levels of TV, monetizing cross-platform is clearly huge and our future.

Justin Hochberg, CEO, Just Entertainment

Robert (Leo) Rodgers, MBA, Sr. VP & Label Liaison, Bungalo Records, Universal Music Group

Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Razorfish

Mike LaSalle, Partner, Shamrock Capital Advisors

Len Asper, CEO, Anthem Sports & Entertainment Corp.

Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator



Leonard Asper is the president, CEO and majority shareholder of Anthem Sports & Entertainment Corp., a company that owns and operates TV channels and digital assets that target passionate communities.  Anthem owns Fight Network, the world’s premier television channel dedicated 24/7 to combat sports, and FNTSY Sports Network, the world’s first and only channel to offer interactive 24/7 fantasy sports programming covering all fantasy sports. Anthem also owns RotoExperts and DailyRoto, both leading web providers of fantasy sports content. It has a significant stake in Pursuit Channel, a U.S.-based hunting and fishing network, and also owns SportsGrid, a general sports entertainment website. In 2016, the company expects to launch two additional channels in Canada – Edge Sport, in partnership with IMG, and MAVTV Canada, in partnership with Lucas Oil. Prior to founding Anthem, Mr. Asper was CEO of Canwest Global Communications Corp., a post he held for over 10 years. Canwest was Canada’s largest media company, owning daily newspapers in most major cities, including the National Post, 20 television channels, including the national Global Television Network, and 18 cable/satellite channels such as Food Network, Home and Garden TV, History Network, National Geographic and BBC Canada. Canwest also operated, one of the largest digital portals in the country, as well as over 75 other websites.  Internationally, Canwest controlled and operated television networks in Australia, New Zealand, Ireland and Chile, radio networks in New Zealand and Turkey, as well as Eye Corp., an out-of-home signage company operating in the U.S. and several countries in Australasia. Canwest became a publicly traded company in 1991 on the Toronto Stock Exchange, and was also listed on the New York Stock Exchange for approximately 10 years. Mr. Asper was also a founder of a private equity firm and has significant experience investing in commercial real estate. A graduate of Brandeis University (cum laude) and the University of Toronto Law School, Mr. Asper remains a member of the Ontario Bar. He was included in Canada’s Top 40 Under 40, as well as being named CEO of the year by Playback, a media industry publication.  Mr. Asper serves on the Board of Overseers of the International Business School at Brandeis University, where he founded the Asper School for Global Entrepreneurship. He is Vice Chairman of the Asper

Foundation, the founder of the Joshua Foundation and a member of the Board of Governors of the Saul and Claribel Simkin Center, a seniors’ housing complex in Winnipeg, Canada. Mr. Asper also served for five years on the Board of the University of Winnipeg Foundation and holds an honorary Doctorate in Laws from that institution.


Robert (Leo) Rodgers, Sr. VP & Label Liaison, Bungalo Records: - Mr. Rodgers has been in the music and entertainment business for 27 years, he executively produced his first album in 1985, and has either produced, or executively produced 7 more records/CD's from 1985-2004. In the mid 90's Mr. Rodgers was solely responsible for the licensing of one of his artist records to the U.K. that went to # 1 on the charts. He later licensed several other records that were subsequently place on the charts as well in Europe. He also attended film school in the mid eighties in order to produce his own music videos for his roster of artist. During his first year of film school he won an International Film award in the music video category from the Black Filmmakers Hall Of Fame Foundation in Oakland, Ca. In just one year later he was bestowed with “Local Video Producer of the Year” in 1989 by a local music video TV station in the SF Bay Area. He has worked in a film with Whoopie Goldberg in the mid-eighties and wrote, produced and directed his own short music montage short film that received raved reviews from a local PBS affiliate. He also directed a short film starring former 49ers Dwight Clark that aired during the S.F. 49ers vs. Denver Bronco's halftime game. In addition he directed a music video that featured several S.F. 49ers, Jerry Rice, Roger Craig, Mike Wilson and Ronnie Lott. Mr. Rodgers has worked with, toured with and worked in the studio with artist such as; Spaceship Earth (members of Parliament Funkadelics) MC Hammer, (formerly Hammer's road Mgr), Club Nouveau, Howard Hewlett, Bar-Kays, Rosie Gaines, Radio Personality Kevin Nash, 2Bigg MC and was credited as Tony Toni Tone's first Promotions Director, and assisted them in the early days with some co-management duties. Alone the way, Mr. Rodgers worked in the High Tech Telecommunications and Internet industry for over 17 years and founded an Internet Licensing Company entitled “, which specialized in the licensing of apparel brands and music licensing. In the early 90's Mr. Rodgers produced a syndicated music variety show entitled “Sounds by the Bay” which was a cross between “In Living Color” and “Star Search”, focused on highlighting un-discovered talent, alone with skits. The show was syndicated on the west coast by a PBS affiliate. In 1994 Mr. Rodgers became a little bored and collaborated with one of MC Hammer's costume designers, James Head and Mr. Thurston Bilal, a close friend and businessman/producer. They formed StreetSmartz LTD. A street wear/denim clothing line. They setup worldwide licensing for the “Sagwear denim line. They shipped nearly 2 million in sales during the 1995-1996 first production years, and had product placed in over 500 stores worldwide. Currently, Mr. Rodgers co-owns a new upcoming high-end sportswear clothing line (Debonair) with Designer Eric Fermon and MC Hammer. Currently Mr. Rodgers is the President, Co-Founder and Executive Producer of Catalog License, LLC/Bringem Back Records, which is a music catalog licensing and record company that is distributed by Universal Music Group. Catalog License, LLC, has released over 13 CD's through Universal Music Group. Alone the way Mr. Rodgers managed to work his way into the boxing arena working as a manager and boxing promoter with “Richard Steele Promotions”. His current post is SVP & Label Liaison of Bungalo/Universal Music Grp.


Michael A. LaSalle, Partner, Shamrock Capital Advisors:  Mike is a Partner of Shamrock Capital Advisors.  He currently serves as a director of FanDuel, Giant Creative/Strategy, and INgrooves.  Previously, Mike served on the boards of Mojiva, Harlem Globetrotters International, Media Storm, and Modern Luxury Media.  Prior to joining Shamrock, Mike was an Associate and Analyst at Putnam Lovell Securities focusing on mergers and acquisitions in the financial services industry. Mike graduated magna cum laude from the University of Notre Dame and earned an MBA from the UCLA Anderson School of Management as a Venture Fellow.


Justin Hochberg is the founder of Just Entertainment Inc. a Television and new media studio focusing on branded entertainment and reality TV with projects at half a dozen US networks and working with fortune 500 brands and digital agencies. Over the course of Hochberg's career he created and sold over 40 TV series and completed more than $112 million in product integration deals with broadcast and cable networks and over 150 of the world's leading brands including P&G, the NFL, Pepsi, Sports Illustrated, Royal Caribbean, Marquis Jet, Staples, DirecTV, Planet Hollywood Resorts, Fosters, Las Vegas Convention Visitors Bureau, Dick Clark's “Rockin New Years Eve”, Skype,, Camping World, , Deutsch Advertising, NYC 2012, the N.Y.P.D., and Tony Winner “Kinky Boots”. Hochberg made TV headlines recently for guiding four different cable networks into reality programming for their first time, brokering over 20 different branding deals on them. Among them USA Network's first reality series, “The Moment”, hosted by Super Bowl MVP Kurt Warner and TNT's "The Great  Escape", an action-packed program Hochberg created and produced with Hollywood greats Ron Howard, Brian Grazer and Bertram van Munster. In addition, this past summer he launched “Race to the Scene,” a movie themed competition series for the Reelz Channel hosted by Dolph Lundgren, which Hochberg engineered the sale of to a dozen countries before its US premiere, followed by CNBC's new #1 rated show, “The Profit”. Hochberg was recently nominated for the Critic's Choice Award for Best Reality Series and Real Screen's Best Documentary, and has been recognized as Hollywood Reporter's “50 Most Powerful Reality Producers”. Prior to entering the television industry, Hochberg served as Microsoft Corporation's Director of Business Development for Interactive TV, before becoming the company's Head of Business Development for its Digital Media TV efforts.


Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Razorfish: Jeremy leads the emerging media practice at Razorfish. The team is responsible for scouting opportunities in new channels like mobile, tablet, converged television, game consoles, digital out of home and more. It's a group also known as Advanced Media Specialists (AMS) that functions as filter, consultant, evangelist and big idea generator. It fuels innovation across the agency and helps clients navigate an increasingly fragmented media landscape with breakthrough strategic thinking that makes sense of the noise and separates the wheat from the chaff. Jeremy is a 15-year advertising industry veteran, having spent time at offline and direct marketing agencies before joining Philadelphia-based digital agency startup i-FRONTIER in 1997 as it's first employee. He teamed with founder Brad Aronson to grow the business and ultimately join forces with Razorfish. During his tenure at the agency, he has served many roles, but they share a common theme - the intersection of media, creative and technology. He's been a trusted advisor to a wide range of top marketers including Best Buy, Weight Watchers, Mercedes Benz, Expedia, Miller Coors, and more. He is a frequent speaker on emerging media, having presented at Cannes Lions, OMMA, CES, Digital Hollywood, Digital Signage Expo, iMedia, Internet Retailer, the AAAA Media Conference and many more. Jeremy also writes a monthly column for online magazine ClickZ and regularly publishes whitepapers on a broad range of emerging media topics/ Jeremy holds a BSJ in Advertising Management from Ohio University's Scripps School of Journalism, and is currently based in Seattle, WA.


Jonathan Hurd, Director, Altman Vilandrie & Company: Jonathan Hurd joined Altman Vilandrie & Company in 2006. He has more than 20 years of consulting and industry experience in communications, media and related technology sectors. Jonathan's primary areas of expertise include business and marketing strategy, new business creation and launch, integrated consumer and business services, and customer and sales channel segmentation and targeting. Jonathan's experience in the IPTV realm includes customer targeting, partner evaluation, demand modeling, and business case development. With unique insight into competitive trends and consumer perceptions about content and communications services, Jonathan works with clients to develop differentiated video strategies. Jonathan's extensive marketing background enables him to recommend product and marketing strategies that resonate with target audiences as IP-delivered video moves towards broad adoption. Prior to joining Altman Vilandrie & Company, Jonathan was a Vice President with ADVENTIS. Before that, he was a Partner in the Communication, Information and Entertainment practice of Mercer Management Consulting. Jonathan has also served as Vice President of Marketing for a computer peripherals manufacturer, and has held marketing and strategic planning positions at Lotus Development Corporation. In addition, he has served as a software development product manager in industries including financial services, computer peripherals, video game development and management consulting. Jonathan earned a B.S. in Computer Science and Engineering from M.I.T., and an M.B.A. from Harvard Business School.