The Digital Hollywood Experience


Tuesday, January 5th, 2016

Location: LVCC, North Hall, Room N264

2:15 - 3:15 PM
Track I - CMC5 - Content and Monetization Conference

Social Streaming – The Video Phenomenon of Everything

If you haven’t noticed, every moment of every day is being captured on video and live streamed via social media.  Welcome to today’s media culture.  Fantastic new technologies and massive networks enable this phenomenon.  It’s Youtube, Facebook, Instagram, it’s everywhere!

Ronald C. Pruett, Jr., Chief Advisor, Al Roker Entertainment

David Berkowitz, Chief Marketing Officer, MRY

Steven Rosenbaum, CEO, Waywire Networks

Chrissie Hanson, Managing Director and Head of Strategy, Mindshare

Eunice Shin, Director, Manatt Digital Media

Aaron DeBevoise, CEO, Network of One

Allison Stern, Co-Founder and VP Business Development and VP Marketing, Tubular Labs, Moderator



Ronald C. Pruett, Jr is co-founder of Roker Labs and has proven experience in the creation, development, and management of high growth direct to consumer and digital marketing companies worldwide. He is currently managing director of The Boston Associates, advising equity and enterprise. Ron has nearly 30 years of experience and loves the thrill of creating something new while leveraging the best of different approaches, distribution channels and cultures. Ron graduated with a B.A. (Honors) in International Relations and Political Science from Trinity College in Connecticut and received his M.B.A. from the École Européenne des Affaires (now ESCP-EAP), a French Grande École located in Paris, France where he graduated as Valedictorian.


David Berkowitz, Chief Marketing Officer, MRY: David Berkowitz is Chief Marketing Officer at digital and technology agency MRY, where he spearheads marketing operations, directs the agency's communications strategy, and gains visibility for its clients such as Coca-Cola, Visa, and Bayer. Previously, he spent seven years at agency 360i, ultimately serving as Vice President of Emerging Media, having co-founded the agency's social media practice in 2006 and led the Startup Outlook initiative. David has spoken at more than 225 events around the world, including South by Southwest (SXSW) in Texas, Digital Age 2.0 in Brazil, Crowdsourcing Week in Singapore, and the keynote at Interactive Marketing Summit 2013 in Turkey. He has also been the featured speaker at corporate summits at the headquarters of Google, Coca-Cola, Cox Communications, and He has a BA in Psychology from the State University of New York at Binghamton and currently lives in New York City.


Chrissie Hanson, Managing Director and Head of Strategy, Mindshare: As Managing Director and Head of Strategy, Chrissie Hanson leads client work across a portfolio of Mindshare’s west coast accounts, including Nordstrom and Tabasco. Her focus is harnessing the power of Adaptive Marketing to create a competitive advantage for brands. Prior to joining Mindshare, Hanson served as Global Strategy Director for OMD Worldwide. She brings more than 15 years of experience to her role, working at agencies in both the U.S. and London. Over the course of her media career, she’s worked across 40 brands in 15 different categories, including automotive, consumer electronics, CPG, fashion, finance, luxury, media, retail, spirits, and transport. Hanson has led strategic thinking on a national, regional, and global level for clients ranging from Visa (galvanizing the power of 56 markets behind the 2012 Olympic efforts), to Vodafone (ensuring the translation of the brand’s business strategy into a strategic media vision across the EMEA region). She has launched TV brands (Sony Bravia), chocolate bars (Mars Delight) a fashion magazine (Grazia), and radio stations. Hanson’s work has won awards on the global and local stage, including Cannes Lions, the Media Week Awards, C4’s TV Planning Awards, Clear Channel’s Outdoor Innovations Awards, and more.


Eunice Shin, head of Consulting for Manatt Digital Media, is digital media strategy executive with 20 years of industry experience.  Eunice has provided strategic consulting services as a trusted advisor to the major studios, new digital media platforms, and other leading media and entertainment and brand companies.  Eunice is passionate about the transformative opportunity with customer engagement in the digital media space, and bridges her network of innovators, content creators, and digital media trailblazers to deliver game changing results.  Eunice is a thought leader in the latest disruptive innovations in the industry including MCNs, VR/AR, and digital-first entertainment, and participates in numerous press and industry events.


Steven Rosenbaum, CEO, Waywire Networks: I was a magician in high school, and I always loved the back and forth with the audience. The feedback. When I started working in the media, I found the whole ‘one way’ thing kind of hollow. I wanted applause if we did well and I wanted rotten fruit if the audience didn’t like a documentary or program we produced. At the first chance I got, I invented a TV series that gave the audience a chance to do more than watch — but actually participate. It was called MTV UNfiltered, and if you haven’t checked it out, you can find it here. Along the way, I’ve made a ton of films, documentaries, and web projects for partners including HBO, Discovery, A&E, MSNBC, and CNN. I’ve also directed a number of feature documentaries, including a film I’m very proud of, “7 Days in September,” about how New York was affected by the attacks on the World Trade Center. Waywire Networks is the incarnation of the way I see the media world evolving. Increasingly, the power is in the hands of the audience. The audience engages, shares, ranks, and validates. I always imagined Waywire as a platform that would engage, embrace, and facilitate media creating, sharing, and collective knowledge. I’m passionate about the sounds and pictures that real people create, and excited to help create order from chaos.


Allison Stern is the Co-Founder of Tubular Labs, VP Business Development and VP Marketing. Before Tubular, Allison worked at YouTube, with the sales operations, product marketing, and business development teams. Prior to that Allison worked as a strategy consultant at the Corporate Executive Board advising Fortune 500 sales and marketing executives on business challenges. She has also helped media companies, including 20th Century Fox and AOL, develop compelling online experiences and increase user engagement. Allison holds an MBA from the Stanford University Graduate School of Business, where she led the Stanford Future of Media Conference, and a B.A. from Yale University, where she led the Yale Television Station."