The Digital Hollywood Experience


Wednesday, January 6th, 2016

Location: LVCC, North Hall, Room N264

10:15 - 11:15 AM
Track I – GT2 – Gaming Trends

Immersive & Kids – Apps, Games, Toys & VR

Technology and kids are the perfect fit.  From amazing apps and toys to education and games kids are living in a world of immersive technology.  From tablets to theme parks and Virtual Reality, the immersive world is upon us

Siddharth (Sid) Mathur, Senior Vice President, Global Head of Strategic Development and Mergers & Acquisitions, Mattel, Inc.

Jason Yim, President and Executive Creative Director, Trigger

Lynn Rogoff, founder, AMERIKIDS USA

Ariella Lehrer, Ph.D., CEO and President, Legacy Interactive and Legacy Games

Brent Bushnell, CEO, Two Bit Circus

Kimberly Verbonitz, Chief Revenue Officer, Fingerprint Digital

Brian Burke, CEO, Smashing Ideas, Moderator



Ariella Lehrer, Ph.D., CEO and President, Legacy Interactive and Legacy Games: A well-known video game industry veteran, Ariella Lehrer is the founder of three successful companies. Lehrer has dedicated her career to creating unique interactive experiences that serve to expand the overall market, and her growing portfolio of products has consistently engaged new customers, especially women, for more than three decades. Lehrer currently serves as CEO of Legacy Interactive and Legacy Games, both of which she founded in 1998. Based in Los Angeles, Legacy Interactive is a design and development firm dedicated to empowering consumers to master new ways to learn, play, and interact. Its products combine the company’s experience in creating engaging apps with cutting edge technology. Legacy Games is best known for its PC and mobile games featuring some of Hollywood's biggest licenses, including Tarzan, Criminal Minds, Murder She Wrote, Twilight Zone, Ghost Whisperer, Law & Order, E.R. and others. Legacy's longstanding partnerships with major companies including Crayola, NBC, CBS, A&E, Fantasy Flight, and BBC have established Ariella's reputation as a leading expert in interactive game licensing. Lehrer holds a PhD. in Cognitive Psychology from Claremont Graduate University.


Sid Mathur is Senior Vice President and Global Head of Strategic Development and Mergers & Acquisitions for Mattel, Inc. He leads the team responsible for executing all strategic transactions and partnerships for Mattel. With his extensive experience in business model development, brand development, strategy, finance and global markets, Sid oversees the development of high-value partnerships, business models, new capabilities and joint ventures for Mattel to align with brand and corporate strategies. Sid’s group oversees Technology Platforms & Partnerships; Strategic In-Licensing and IP Partnerships and Corporate Development and the successful integration of corporate wide initiatives into the brand and commercial organization.  Prior to his current role, Sid headed Innovation Acceleration, Strategic Partnerships and Brand Activation, including entertainment and consumer experiences, for Mattel to drive growth in global markets and develop innovative and differentiated products for the company. Before this, Sid was involved in the acquisition of HIT Entertainment for Mattel Inc., a $680M acquisition of premier IP brands including Thomas & Friends, Bob the Builder®, and Barney® and subsequently, as Head of HIT Americas, led and managed the HIT Entertainment division for Mattel in North and Latin America, overseeing business verticals including broadcast, home entertainment, live events & attractions, consumer products, and strategic brand development. He also led the launch and scaling of the HIT portfolio of brands in Latin America and other international markets.  Before his tenure at Mattel, Sid was Senior Vice President at Cambridge Solutions Limited, a Listed Technology and Business Process outsourcing company in Asia. Sid managed the interests of the majority shareholders and also led corporate strategy, M&A, fund raising, and the eventual sale of Cambridge to a FTSE 100 firm.  In the early part of his career, Sid worked with Arthur Andersen and Price Waterhouse Coopers advising clients in the technology, media and automotive space.  Sid earned an MBA from London Business School in the UK.


Kimberly Verbonitz, Chief Revenue Officer, Fingerprint Digital: As Chief Revenue Officer, Kim leads the team driving revenue and growth for Fingerprint Digital. She oversees business development, content strategy and marketing for the company’s mobile technology platform powering branded networks of play-and-learn content experiences for kids and families. Fingerprint’s global reach in mobile technology is growing rapidly through dedicated mobile networks that reach parents and children with highly relevant entertainment, which today, is nearly all mobile. Industry leaders in mobile technology, edutainment, broadcast and more license Fingerprint's technology platform and content solutions. Fingerprint-powered networks are also creating new distribution and monetization opportunities for kid-mobile content developers. Some of their brand partners include Samsung, Sylvan, Corus Entertainment, Dreamworks Animation.


Brent Bushnell is the CEO of Two Bit Circus, a Los Angeles-based experiential entertainment company. Most recently the team launched STEAM Carnival, a modern re-imagining of the midway to inspire kids about science, technology, engineering, art and math. Previously he was the on-camera inventor for the ABC TV show Extreme Makeover: Home Edition. He was a cofounder of Anti-Aging Games creating casual games to reduce the risk of early memory loss and a founding member of Syyn Labs, a creative collective combining art and engineering to create high engagement for large brands and bands including Google, Disney and responsible for the viral hit Rube Goldberg music video for OK Go that garnered 40 million views on YouTube. In his spare time, Brent mentors teens in game development and entrepreneurship via programs such as Spark and NFTE. He publishes at and @brentbushnell


Jason Yim, is the President and Executive Creative Director of Trigger; an agency with offices in Los Angeles and Shanghai fusing Hollywood Creative with Mobile Innovation. Jason brings over 18 years of experience to the digital marketing industry. Trigger is a pioneer in Augmented Reality working with global brands like LEGO, Nike, American Apparel, Sesame Street and McDonald’s to prototype, develop and market new products.  As a Qualcomm portfolio company and preferred developer for their AR technology, Vuforia, Trigger works directly with Qualcomm scientists and engineers to debut their latest features with key brand partners.  Trigger’s pedigree derives from digital marketing for the movie industry, developing worldwide campaigns for franchises like The Amazing Spider-Man for Sony Pictures, The Hobbit for Warner Bros. and The Hunger Games for Lionsgate.  Components include Websites, Mobile Sites, Social Media, Online Games and Apps, all localized into multiple languages.  Yim has spoken at Digital Hollywood, Sundance Film Festival, NAB, AFI Digifest, Comdex, SXSW, ad:tech: Singapore, Shanghai and Tokyo, iStrategy, Qualcomm's Uplinq and Yim’s alma mater, UCLA, and has been featured in the WSJ, Financial Times, LA Times, New York Times, Fox Business News, Creativity, Hollywood Reporter and more.


Lynn Rogoff is in the forefront of groundbreaking multimedia content. Rogoff works as a game producer, director, writer and professor. Lynn Rogoff, founder of, AMERIKIDS USA is launching their 3D Endanger! game series for Oculus Rift. Now you can take action by playing their Endanger! game to end  Endangered Species from extinction.  Endanger!  is the first 3D mobile/PC game to virtually and socially find & save endangered species and their habitats. Experience their habitat loss and poachers traps from the animal’s point of view, inside forests and jungles, around the planet. Our mission is to engage young people in social media activism and branding while having fun with green planet issues. The GreenKids Media© vision is on Instagram, Tumbler, Facebook, Flipboard, Twitter, Google+ and Linkedin. Presently, we design games that are both illuminating and entertaining, focusing on 36 endangered species, worldwide. Currently, we are collaborating with  Saving  AMERIKIDS USA® began GreenKids Media© to develop social media products and to design games for finding and saving endangered species. We focus on conservation, environmentalism and social media engagement. GreenKids Media© Endanger Games are the first 3D mobile/PC games to virtually and socially find and save endangered species in their habitats. Dr .E.O Wilson and Dr. Stewart Pimm, renowned Conservation Scientists organization, Saving, have partnered with us to enable citizen conservationists to become pro- active, globally.


Brian Burke, Chief Executive Officer, Board Member, Smashing Ideas: Brian Burke brings over 20 years of experience to the field of digital, with his tenure at Smashing Ideas (SI) spanning the past 9 years. As SI’s Chief Executive Officer, Brian manages the daily operations of the agency and leads the overall direction, development and implementation of the agency’s long-term growth and market strategy. Built upon his extensive experience in early and late-stage start-ups, Brian leads SI’s business growth in competitive markets, creates diverse revenue opportunities and guides the innovations team to develop leading-edge design and tech-driven solutions that blend physical with digital.  Brian's specialty in growth strategies and keeping content and product companies ahead of the shifting digital landscape has resulted in a client list over the years that includes Philips, Sony Pictures Television, Mattel, Adobe, Nickelodeon, Panasonic, HBO, Showtime, and Turner to name a few. Furthermore, his expertise in the digital  content ecosystem, media, platforms, mobile and devices, and design trends has positioned SI as a truly strategic partner and digital arm to several Fortune 500 companies. Prior to SI Brian was the Vice President of Syndication at Atom Entertainment and Senior Director of Business Development at Zango. He has a BA of Communication Studies from Seattle University and a Master of European Studies from K.U. Leuven, Belgium.