The Digital Hollywood Experience


Wednesday, January 6th, 2016

Location: LVCC, North Hall, Room N264

11:30 - 12:30 PM
Track I – GT3 – Gaming Trends

Gaming in VR & AR – The Killer App

VR/AR have captured the Gaming industry.  The buzz from E3 and GDC was all VR/AR all the time.  From the totally immersive environment of VR to the holographic realism of AR gaming in front of your eyes, these are transformative experiences.

Amir Rubin, founder & CEO, Sixense

David Votypka, Senior Creative Director – Red Storm, a Ubisoft Studio

Emmanuel Marquez, CTO, Starbreeze Studios

Anthony Borquez, Founder and CEO, Grab

Roy Taylor, Corporate Vice President and Head of Alliances, AMD

Paul Bettner, CEO - Founder, Playful Corp.

Jason Jerald, Ph.D., Co-Founder and Principal Consultant, NextGen Interactions, Moderator



Amir Rubin, Co-Founder and CEO of Sixense, is an entrepreneur with over 20 years of experience building companies and developing products in the fields of simulation, video games, virtual reality and motion tracking.  Sixense is shaped around Amir’s two fundamental tenets for virtual reality: (1) to deliver the best user experience, the technology should be transparent to the user, and (2) a platform’s success depends on its ability to enable application developers.


David Votypka, Senior Creative Director – Red Storm, a Ubisoft Studio: David joined Red Storm, a Ubisoft studio in 2011, and is Senior Creative Director now working on virtual reality projects.  His career aspirations have been defined by virtual reality and the pursuit of truly immersive gaming since the age of 19.  He went to England to study an MSc. in Computer Graphics & Virtual Environments in the late 90’s, and then worked for MuSE Technologies in the U.S.; a cutting edge VR company originally spawned out of Sandia National Labs. While waiting and hoping for a resurgence of VR, David enjoyed fifteen years in the games industry, working on several titles spanning the MMO and FPS genres.  Prior to his VR work at Red Storm, he and his team focused on design innovations centered around evolving and deepening social interactions between players in online games.  The technology and ideas developed in this area are now being applied to Red Storm’s VR projects, thereby opening a path to new types of social VR gaming experiences.  In his spare time he enjoys being a gamer, a Dad, and spending time with his family in the great outdoors.


Emmanuel Marquez, CTO, Starbreeze Studios: A 20-year veteran of the game industry, Emmanuel Marquez is Starbreeze Studios’ worldwide CTO. Starbreeze is an independent creator, publisher and distributor of high quality entertainment products with offices in Stockholm, Paris and Los Angeles. Starbreeze games include PAYDAY 2, the adrenaline fuelled bank robbing co-op game (with the largest community on Steam), and OVERKILL’s The Walking Dead, an upcoming survival co-op based on the hit comic series. At Starbreeze, Marquez is pioneering virtual reality experiences with the launch Starbreeze’s own head-mounted display, the StarVR. Having built up the company’s engineering team, Marquez is the driving force behind virtual reality hardware/software integration, top-notch content, and forthcoming strategic partnerships. Prior to joining Starbreeze, Marquez held senior positions at AMD, Fluendo, GRiN Studios, and Aegia Technologies.


Anthony Borquez is the Founder and CEO of Grab, an entertainment company focused on games and VR experiences.  Grab launched a VR Innovation Lab in May 2015 and has established partnerships with Google, Legendary Pictures, Samsung, and Lionsgate.  Grab’s games have been played more than 5 billion times worldwide and have been featured across all the app stores.  Prior to Grab, Anthony was Chairman/CEO of Blue Label Mobile, a mobile game company acquired by Konami in 2006.  At Konami, Anthony served as Vice President of Konami Digital Entertainment and was responsible for the online and mobile business. Before starting Blue Label, Anthony co-founded Spacient Technologies, an enterprise mobile software company that was acquired by Trimble, an industry leader in mobile GPS technology. Dr. Borquez has been teaching at the University of Southern California for 20+ years.  He has a dual teaching appointment in the Marshall Business School and the Viterbi School of Engineering.  Anthony received his BS, MS, MA, and Doctorate degrees all from the University of Southern California.


Paul Bettner, CEO - Founder, Playful Corp.: Paul Bettner has been creating entertainment for 20 years. In 2008, Paul and his brother David founded Newtoy, Inc to create the smash hit Words with Friends and changed the landscape of mobile gaming forever. Before that Paul was at Microsoft where he helped create the blockbuster hits Halo Wars and Age of Empires. In 2012 Paul founded a new studio: PLAYFUL CORP. Today, the team at Playful carries on this tradition of creating beloved entertainment utilizing breakthrough technologies and platforms. Their first announced title, Lucky’s Tale, is a delightful platforming adventure designed exclusively for virtual reality. Paul is an avid pilot and devoted family man. He lives in a 110 year-old home in McKinney, Texas with his lovely wife and three adorable children.


Jason Jerald, PhD, is Co-Founder and Principal Consultant at NextGen Interactions. In addition to primarily focusing on NextGen Interactions and its clients, Jason is Chief Scientist at Digital ArtForms, is Adjunct Visiting Professor at the Waterford Institute of Technology, serves on multiple advisory boards of companies focusing on VR technologies, coordinates the Research Triangle Park VR Meetup, and speaks about VR at various events throughout the world.  Jason has been creating VR systems and applications for approximately 20 years. He has been involved in over 60 VR-related projects across more than 30 organizations including Valve, Oculus, Virtuix, Sixense, NASA, General Motors, Raytheon, Lockheed Martin, three U.S. national laboratories, and five universities. Jason’s work has been featured on ABC’s Shark Tank, on the Discovery Channel, on the UK’s Gadget Show, in the New York Times, and on the cover of the MIT Press journal Presence: Teleoperators and Virtual Environments. He has held various technical and leadership positions including building and leading a team of approximately 300 individuals, and has served on the ACM SIGGRAPH, IEEE Virtual Reality, and IEEE 3D User Interface Committees. Jason earned a Bachelor of Computer Science degree with an emphasis in Computer Graphics and Minors in Mathematics and Electrical Engineering from Washington State University. He earned a Masters and a Doctorate in Computer Science from the University of North Carolina at Chapel Hill with a focus on perception of motion and latency in VR. His graduate work consisted of building a VR system with under 8ms of end-to-end latency; the development of a mathematical model relating latency, head motion, scene motion, and perceptual thresholds; and validation of the model through psychophysics experiments. Jason has authored over 20 publications and patents directly related to VR. Most notably, Jason is the author of “The VR Book: Human-Centered Design for Virtual Reality.”