Monday, October 19th, 2015

1:00 PM - 2:15 PM

Track II: Poolside Tent I

Viral and Social Media Experiences in Entertainment, Media and Advertising: Creativity & Monetization Challenges

John Ilacqua, Director of Publisher Strategy, Jun Group

Lia Navarro, Sales Director, Entertainment Strategy, reddit, Inc.

JR Griffin, Vice President of Digital Brand Partnerships, FremantleMedia North America

Adam Wilensky, Executive Director, Mobile, Fox Digital Entertainment

Eli Weisman, VP Interactive Media, Trailer Park

Tom Edwards, Chief Digital Officer, Epsilon

Greg Portell, Partner, A.T. Kearney, Moderator

 

marketing. His work there combines storytelling expertise with large scale production resources to make, market and distribute content for their diverse client portfolio of major brands and all of the top entertainment studios.  Early in his career, Pittard Sullivan, the award winning design and branding agency, recruited Eli to Executive Produce interactive projects and cross-platform initiatives for clients such as ABC, HBO, Showtime, DIRECTV, and TiVo. Weisman has been a mentor at the American Film Institute, is an active member of the Academy of Television Arts & Sciences, The Producers Guild of America, and produced the 2004 Emmy Award-winning, Showtime Interactive.

 

Lia Navarro, Sales Director, Entertainment Strategy, reddit, Inc.; Lia Navarro leads sales in the Southwestern region for reddit.com, an online community that currently has 160 million uniques and 7 billion page views. Back in 2006, Lia joined the advertising sales team at Condé Nast Publications where she worked closely with the newly acquired WIRED.com and reddit.com (established in 2005). In 2009, Lia transitioned her focus solely to reddit.com as its only sales representative. Two years later, reddit.com spun off from Condé Nast to become its own entity. Her clients have included Universal Pictures, Sony Pictures, Lionsgate, Microsoft, A24 films, VICE, Bethesda Softworks, HBO, Showtime, FUNimation, and many more. Prior to reddit.com, Lia left her hometown in Mexico to attend California State University, Los Angeles. Before finishing school, she started working for an advertising agency with major clients from all over Latin America, including Universal Latino, CNN en Español, Gol TV, Universal Brazil, MGM Latin America, FSC and Fox Life, giving her a global business prospective and a passion for the power of digital and social media.

 

JR Griffin, Vice President of Digital Brand Partnerships, FremantleMedia North America; JR oversees FMNA’s relationship with companies like Google and Facebook for shows such as American Idol.  For the first time in TV history during the past season of American Idol, Google’s online voting platform allowed fans to cast votes for their favorite contestants directly from Google Search .  The partnership with Facebook that JR spearheaded offered an unprecedented, real-time view of voting trends during the live performance shows, with Facebook-branded graphics detailing ongoing voting information.  JR’s team was recognized for their work on American Idol with a nomination for an Interactive Media Juried Award for the Social TV Experience category during last year’s 66th Emmy Awards.  JR and his team have also been instrumental in maintaining America’s Got Talent’s (AGT) position as the #1 summer TV series, as well as its position as a top-rated social TV show.  The show finished out its ninth season at the end of the summer and captured the accolade of consistently being ranked in the weekly top ten overall in the Nielsen Twitter TV Ratings.  AGT’s YouTube channel went through a complete facelift this last year by incorporating new editing styles, end cards featuring AGT judges and host Nick Cannon, and themed playlists.  This resulted in AGT reaching a milestone one million subscribers mid-way through the season, for which JR’s team received a coveted YouTube Gold Play Button award.

 

John Ilacqua is the Director of Publisher Strategy at Jun Group. “Jun” means truth and the company’s advertising platform is the honest, efficient way to get millions of people to engage with video and branded content across devices. In his role, John leads Jun Group’s Publisher Strategy team, developing audience solutions for some of the world’s largest and best-known media companies. Prior to Jun Group, John began his career in digital media with CNET sales team at CBS Interactive. He graduated with a degree in Aerospace & Mechanical Engineering from the University at Buffalo.

 

Tom Edwards, Chief Digital Officer, Epsilon: Tom’s responsibilities involve oversight, creation and execution of Epsilon’s digital strategy and programs on behalf of agency clients. He is focused on merging the art and science of Epsilon’s robust agency offerings which include all facets of digital services from proprietary data assets, consumer engagement consulting, omnichannel activation, content and social marketing, mobile strategy, shopper marketing and innovation strategy. For the past 15 years, Tom has been among the most notable executives within the digital, mobile and social media industry, and in 2014, was named an iMedia Agency Marketer of the Year finalist. Prior to Epsilon, Tom was EVP, Strategy and Innovation, Digital, for The Marketing Arm. Previously, he was SVP, Digital Strategy and Emerging Technology for Red Urban, part of DDB Worldwide. He also served as CMO for cloud-based social solution provider INgage networks.

 

Greg Portell is a partner with global management consulting firm, A.T. Kearney. He is also a leader in the firm’s global media and entertainment sector with a focus on content convergence, consumer marketing and segmentation as well as business unit strategy.  With more than 20 years of management consulting experience, Greg’s clients include some of the world’s largest and most influential media and consumer marketing companies. His counsel is sought by clients on such emerging issues as digital rights management, consumer targeting, and market acquisition strategy. Greg is a founder and former director of A.T. Kearney’s Print Procurement Solution which creates private, preferred marketplaces for both buyers and sellers to improve marketplace economics. Greg received a M.B.A. from Washington University in St. Louis and a B.A. from DePauw University.

Eli Weisman, VP Interactive Media, Trailer Park: Eli is an award winning interactive executive with an extensive branding, cross platform strategy, and user experience design background.  With an intimate knowledge of content production and distribution, user interface design and technology, Eli has led teams to the successful launch of global content marketing campaigns, numerous websites, iTV platforms, interactive and enhanced TV projects, Video on Demand services, mobile applications, and widely deployed set-top and OTT devices. Eli currently leads the iTV and Content Marketing practices at Trailer Park, a full-=service agency specializing in content creation and entertainment