Monday, October 19th, 2015

ThinkTank - Workshop

1:00 PM - 2:00 PM - The Plaza Room

Programmatic Buying and Targeting: Strategies in Cross Platform Advertising

Lewis Rothkopf, Senior Vice President, Global Monetization Solutions, Millennial Media

Paul Haddad, SVP & GM Advanced Data Analytics, Cablevision Media Sales

Ali Bohra, Director of Product Marketing for Advertising Solutions, Adobe

Juan Suarez, Vice President, Xaxis West, Xaxis

Jeff Hochberg, General Manager, Enterprise Business Development, The Trade Desk, Moderator


Lewis Rothkopf, SVP, Global Monetization Solutions, Millennial Media: Active in the digital media community for more than fifteen years, Lewis Rothkopf is Senior Vice President, Global Monetization Solutions at Millennial Media. Lewis joined the company through its acquisition of Jumptap, where he was Senior Vice President of Network Development and Publisher Acquisition. Prior to Jumptap, Lewis oversaw AMP, a sell-side data and media management platform, for multi-screen company Collective. Previously, Lewis served as Senior Vice President of Network and Exchange at BrightRoll - now part of Yahoo! - where he built, scaled, and managed the company's industry-leading video ad network, video ad exchange, and mobile inventory businesses. Earlier in his career, Lewis was head of distribution for NBCUniversal’s digital video syndication business. Additionally, he spent five years at DoubleClick (now part of Google), most recently as sales and account management leader. And as director of sales at LightningCast, one of the first video advertising companies, he helped ready the company for acquisition by AOL. Lewis is a graduate of Boston University and lives in New York City.


Jeff Hochberg, General Manager, Enterprise Business Development, The Trade Desk: As General Manager of Enterprise Business Development, Jeff Hochberg works with clients and partners to enhance their global technical architecture via The Trade Desk’s industry-leading APIs. Previously, Jeff was the Vice President of Business Development at Audience Science, where he was responsible for the extensive publisher and data framework that was an integral part of their enterprise advertising management platform. Prior to that, he was the Vice President of Sales for AOL's Audience Targeting product suite responsible for leading revenue generation and sales execution. Jeff holds a BA in Political Science from Syracuse University and an MBA from New York University's Stern School of Business. He resides with his wife and two daughters in New Rochelle, New York.


Juan Suarez, Vice President, Xaxis West, Xaxis: Juan leads the west coast office based in LA and manages the operation that services GroupM agency clients across entertainment, retail, travel and other verticals. He is responsible for driving growth for Xaxis through the development of strategic relationships with agency partners and their clients and is instrumental in the commercialization of new products, managing new business pitches, and executing large scale programmatic media buys . Immediately prior to his current role, Juan was a Global Client Development lead and worked closely with our top 25 clients and their respective agency partners. Juan joined Xaxis from GroupM where he served as Director of Business Development for GroupM’s Data and Analytics practice. Juan began his career at IBM where he spent 5 years as Senior Marketing Manager for IBM’s Software Group, responsible for global marketing strategy in the Telco and Media industries. Juan holds an MBA from the University of North Carolina at Chapel Hill. He has been a featured speaker at various industry conferences and is fluent in three languages: English, Spanish and Portuguese. Juan lives in Santa Monica, CA with his wife and two children.



Ali Bohra, Director of Product Marketing for Advertising Solutions, Adobe

As director of product marketing for Advertising Solutions at Adobe, Ali Bohra directs the team responsible for the strategy and innovation that support the growth of the big data behind Adobe Marketing Cloud. Bohra has worked in the technology industry for 10+ years serving in various roles including positions within business operations, product management, strategy and product marketing. Previously, Bohra held a leadership position at Interactive Corp (IAC) where he helped transform the company’s advertising model and built successful synergies across the company’s properties. Bohra earned a bachelor’s degree in political science from the University of California, Berkeley.