Monday, October 19th, 2015

10:00 AM - 11:15 AM

Track I: Ballroom Terrace – Live Webcast from this Room

The Power of YouTube: Unlocking the Power of Programming, Premium Content and Advertising

Rebecca Donohue, Director of Digital Content & Social Media, Vin Di Bona Productions

Jeff Skaggs, SVP of Sales, Fullscreen

Tony Chen, CEO, Channel Factory

Chris Younger, Principal, Director of Strategy, Ayzenberg

Brad Gelfond, Principal, Strike Up The Brand

Bernard Gershon, President, GershonMedia, Moderator

 

services around the world. He also conceived and launched the first online-only news channel, ABC News Now, in 2003. Acknowledged within the industry as a pioneer in streaming media, as early as 1995, Mr. Gershon started ABC’s first streaming media Internet site—ABCRadioNet.com. Mr. Gershon started the first regularly scheduled online web cast with ABC News’ Sam Donaldson, and expanded that offering with the Internet-only web cast, "Political Points,” co-produced with the New York Times.  Mr. Gershon began his career as a New York radio news reporter.

 

Rebecca Donohue, Director of Digital Content & Social Media, Vin Di Bona Productions (VDBP): producers of “America's Funniest Home Videos,” the longest-running, primetime entertainment show in the history of the ABC network, also known as “AFV.” Rebecca oversees the AFV Digital team in the production of all digital content across online platforms including Donohue produces, conceptualizes and executes innovative campaigns to expand AFV's fan base in the digital space. In addition to AFV, she works hand in hand with AFV's syndication partnerships and with the brand managers for Petsami, VDBP's pet-centric YouTube channel. Under Donohue's oversight and with the help of her dedicated team, AFV's digital footprint has experienced healthy growth with significant increase across all social media platforms. Prior to her work with AFV Digital, Rebecca wrote original concepts and copy for Maker Studios, E!'s “Fashion Police” with Joan Rivers, LA Times Web Marketing among other  properties. Rebecca is also a seasoned stand-up comedian who has performed in 30 out of the 50 states, as well as abroad with Navy Entertainment. She has appeared on “Tough Crowd with Colin Quinn,” Comedy Central's “Premium Blend,” Logo's “One Night Stand Up” and a handful of Vh1's “Best Break ups,” “Awesome 90s,” “Worst Everything” type shows.

 

Chris Younger, Principal, Director of Strategy, Ayzenberg:  Chris Younger offers more than 18 years of experience developing clients that require marketing and advertising support. As a Principal of Ayzenberg Group, Chris’ oversees account management, strategic planning and business development groups in bringing to bear the agency’s advertising disciplines in developing comprehensive integrated campaigns. Prior to joining Ayzenberg, he was with Hamagami/Carroll, Inc. an awarding-winning consumer and corporate brand firm and Creative Solutions Group (CSG), a global consumer marketing agency where he developed and managed campaigns for clients such as Amgen, Disney, Coca-Cola, Lego Inc., Sony Pictures Entertainment and Universal Studios. Chris graduated from The Ohio State University with a Bachelor of Arts Degree in Communications

 

Tony Chen is the founder and CEO of Channel Factory, a video distribution and data company that allows advertisers to buy online video with TV-like targeting and transparency on and off YouTube. Channel Factory drives views to both long- and short-form videos, maximizes earned media, and provides video-level targeting to ensure contextual relevancy and brand safety. Chen started Channel Factory while he was a student at Rice University, where he double-majored in piano performance and economics. He left school to pursue the idea. Within three years, Channel Factory had become a recognized industry leader, with offices in L.A. and NYC. Channel Factory has delivered more than 500 million YouTube views for 200 top brands and 85 agencies across the world.

 

Brad Gelfond, Principal, Strike Up The Brand: Brad Gelfond has a unique background that includes expertise in branded entertainment, monetizing content, business development and marketing.  His experience includes representing talent, working with brands on entertainment marketing programs, selling content to advertisers, and representing new technology companies. Brad has been representing and working with artists his entire career, and recently expanded his business by working with digital content creators – those who have a big following on YouTube, primarily.  He works with clients to develop their brand, monetize their content, diversify their revenue streams, and continue developing their careers outside of YT. Brad also recently re-established Strike up the Brand as a strategic music marketing resource for brands, primarily creating music and entertainment marketing solutions for brands as a way to have a meaningful conversation with consumers.  Recent programs for H-P (Live Beats was the first webcast music series on Facebook), McDonald’s, Blue Moon Beer and Bacardi have been across multiple platforms, including broadband, mobile, and experiential/live events. Brad was on the advisory board for Falcon, a micro-navigation app that utilized social media, guiding them on a Business Development strategy and best execution.  He is currently on the advisory board of Reachsocket, an advanced audience retargeting company, also guiding them on BD.  Brad is also a Mentor at StartFast, a NY accelerator, and has worked with their young entrepreneurs on strategy and business development.  In addition, he co-founded the interactive broadcast publishing platform, Chattrspace. Brad was SVP Brand & Content Partnerships and Strategic Development at Warner Bros. Records.   At WBR, he developed new ways to monetize digital content, found new distribution channels, and new avenues for promotion. Brad opened up relationships with the advertising community including digital and media buying agencies, and worked across the impressive Warner Bros. Records content roster creating brand partnerships with Unilever, Sprint, American Express, Blackberry, Trojan, Macy’s, and many others. A deal that Brad partnered with BBH, the City of New York, and the band Oasis won the Grandy at the 2009 Andy Awards as well as a Titanium & Integrated Lion and Gold Lion at Cannes, and is currently a part of the permanent collection at MOMA in New York.  Prior to WBR, Brad started Strike up the Brand, working with brands as diverse as Bacardi, Nokia, Kia and Keds in crafting marketing programs centered around music.  In addition, he has acted as a business development consultant to IMG (both BD and Corporate Consulting groups) and their corporate clients like Marriott and Verizon.  Brad has also worked with ad agencies like Saatchi & Saatchi and FCB on music for advertising campaigns. Brad worked during Internet 1.0 doing BD with viral marketing company, Gizmoz (predecessor to widgets) to introduce their platform to content businesses, and strategized with GiveMeTalk.com (precursor to “podcasts”) to expand their business with music content.  He developed a BD strategy for personalized video company MX Entertainment, created an entertainment marketing strategy for Sony Television (for “The Rikki Lake Show” and “Donnie and Marie”), and worked with Warner Music Latin America to expand their alternative division through a branded live event offering.  He also worked with BSMG (True North/IPG) on sponsorships and entertainment marketing for their clients (e.g. a tour sponsorship deal for Varilux. French eyewear company). Brad then became Worldwide Head of Business Development at The Agency Group, where he crafted sponsorship and marketing deals with companies as diverse as Jim Beam, Nokia, Cingular (AT&T), and Anheuser-Busch for clients like Nickelback, Default, Creed, and Evanescence. Brad got his start as a talent agent, beginning at Regency Artists, Triad Artists and became Vice President and the West Coast Head of Contemporary Music at the William Morris Agency, representing Paul Simon, Tina Turner, New Order, Kate Bush, Lou Reed, Whitney Houston, and Cyndi Lauper.  He also established Reluctant Management, guiding the careers of Kate Bush, Lou Reed and several developing artists.

 

 

Bernard Gershon is currently the President, GershonMedia, a global digital media strategy practice. Mr. Gershon currently serves on the Board of SpotXchange, the leading video advertising platform for premium publishers. He is also an advisor to several venture backed companies including: Disqus, YieldMo, DigiFlare and Boxee (sold to Samsung – 2013), as well as a consultant to SL Green on digital signage. GershonMedia also works with Fortune 100 companies to focus their digital strategies. Bernard Gershon was formally Senior Vice President and General Manager, Corporate Strategy, Business Development and Technology, at The Walt Disney Company. In this role, he was responsible for developing new digital businesses, in the US and Internationally, for The Walt Disney Company. Mr. Gershon was instrumental in delivering Disney/ABC content to mobile video