Thursday, October 22nd, 2015

12:50 PM - 2:00 PM

ThinkTank I: Admiralty Room

Twitter, Facebook & Social Media - Transforming Marketing, Transforming the World

Peg Samuel, Adjunct Professor, NYU SPS and founder, Social Diva Media

Carmen Sutter, Product Manager, Adobe Social, Digital Marketing, Adobe

Danielle Shamos, VP, West Coast, Adaptly

Jenn Deering Davis, co-founder, Union Metrics

Johnny Miller, Founder, Manumatix

Newton Lee, Author of "Facebook Nation: Total Information Awareness", Moderator

Peg Samuel, Adjunct Professor, NYU SPS and founder, Social Diva Media: As a proven leader in online brand building and digital strategy, Peg Samuel is an Adjunct Professor at NYU SPS and founder of boutique Social Media agency, Social Diva Media. With twenty years experience in the digital marketing arena, Peg turned her love of communications into a lucrative and insight-driven Social Media consultancy; specializing in social media strategy, brand influencer campaigns and execution marketing for lifestyle, luxury and high profile celebrity brands. Her most exciting activations and projects have included: The 55th Annual Grammy Awards, NBC Summer Olympics, John Varvatos, Ringo Starr, Harry Connick Jr., Food Matters NYC, VH1, and the David Lynch Foundation.  Her entrepreneurial success has received attention from media outlets such as: E! News, MSNBC, Entrepreneur Magazine, and Good Morning New York. Peg is currently working on her upcoming book "Facebook Like I'm 5”, release date October 2015.


Danielle Shamos leads the West Coast sales and strategy team at Adaptly with 10 years of client strategy, revenue, and management experience across social, search, and display advertising. She consults Fortune 500 and entertainment brands on developing social campaigns that expand unique reach, drive traffic and ultimately sales across autonomous marketing platforms. Adaptly’s ad technology platform helps brands and agencies simplify the complex digital ecosystem and drive results at scale with API integration with Facebook, Twitter and Pinterest.


Johnny Miller, Founder, Manumatix: Bamboo is a powerful marketing platform that leverages Facebook, Twitter, Google+, Pinterest and other social sites.  Bamboo rewards your customers for their purchases and for those who they refer.  These "members" also distribute to their friends your latest videos, coupons as well as sweepstakes, games, polls, contests and trivia. Bamboo’s gaming technology rewards your customers for both their loyalty, their purchases and their referrals.  This is not your grandmothers loyalty program.  Bamboo has worked with publishers, authors, gaming companies in Sweden, concert promoters in Asia-Pac, airlines in Eastern Europe, direct marketers in Germany, film distributors in Hollywood, and tv networks including FOX, travel companies, e-commerce companies and many CPG brands including Gatorade and Mountain Dew.


Jenn Deering Davis is co-founder and Editor-in-Chief of Union Metrics, the company behind TweetReach and several other social media analytics products. Union Metrics makes social media analytics applications, including TweetReach, Union Metrics for Tumblr and Union Metrics for Instagram. Her main responsibilities are ensuring a consistent and excellent customer experience, managing Union Metrics communications and product messaging, with some data wrangling and research thrown in. She holds a Ph.D. in Organizational Communication and Technology from the University of Texas at Austin. Her academic research focuses on how people interact with and through communication technologies like mobile phones and social new media, specifically in organizational contexts. She has 15 years of industry and academic experience in communication, spending her career turning data into stories and helping stakeholders better understand new technology. Prior to co-founding Union Metrics, Jenn worked at the University of Texas, North Carolina State University, All Kinds of Minds and UPS.


Newton Lee, Editor-in-Chief of ACM Computers in Entertainment: Newton Lee graduated Summa Cum Laude from Virginia Tech with a B.S. and M.S. degree in Computer Science, and he earned a perfect GPA from Vincennes University with an A.S. degree in Electrical Engineering and an honorary doctorate in Computer Science. He has done pioneering work at AT&T Bell Laboratories, The Walt Disney Company, Institute for Defense Analyses, and Virginia Tech Library Systems, among others. He is the coauthor of "Disney Stories: Getting to Digital," author of the Total Information Awareness book series including "Facebook Nation" and "Counterterrorism and Cybersecurity," and editor/coauthor of the Digital Da Vinci book series including "Computers in Music" and "Computers in the Arts and Sciences." He is also the curator of the Springer International Series on Applications and Trends in Computer Science, creator of the Read Me First book series, and editor-in-chief of ACM Computers in Entertainment.

Carmen Sutter, Product Manager, Adobe Social, Digital Marketing, Adobe: Carmen Sutter is a Product Manager for Adobe Social, focusing on data collection and analytics, helping customers gain insights from their social marketing efforts. She is a board member of the Big Boulder Initiative (, the world’s first social data-focused industry association. Prior to joining Adobe, she led the digital analytics teams at Warner Music Group and Scholastic in New York City. A native of Germany, Sutter moved to Salt Lake City from New York City for her position at Adobe and is trying to take full advantage of the great Utah outdoors.