Thursday, October 22nd, 2015

12:50 PM - 2:00 PM

ThinkTank II: Ballroom Terrace

The Power of YouTube: Unlocking the Power of Advertising and Programming

Cliff Baldridge, CEO and Founder, SBARTSTV Media Network

Adam Hammer, Lead Producer, Complex Media and Co-Founder, Hammer 360

Eugene Lee, co-founder and CEO, ChannelMeter

Mike Pusateri, Founder/CEO, Bent Pixels

Tracey McCormack, Founder & President, McCormack Media Services, Moderator

which gave him the ability to work for a number of digital companies such as Fine Bros. Entertainment, CDS, Seventeen, Official Comedy, Punchline Magazine, StyleMeTv and more. Adam is also the Co-founder and Head of Production for Hammer360.


Mike Pusateri, Founder, CEO, Bent Pixels: Born and raised in Silicon Valley, Mike is an entrepreneur at heart, with his first venture in business at age eleven.  Mike developed a very successful career in Healthcare Technology and started Bent Pixels in 2009, on nights and weekends, with the goal of creating software to empower the next generation of entertainment.  Bootstrapped and celebrating it's 5th consecutive profitable year, Bent Pixels grew up in social video thru a partnership with Shaquille O'Neal and YouTube to a network of over 17,000+ partners and 600M+ monthly views. Today, our software helps Multi Platform Networks (MPNs) and other new media companies including Maker Studios/Disney, Collective Digital Studio, MiTu, AwesomenessTV and Bell Media grow and understand their audience, manage their network of channels, and optimize their rights. Mike is proud to hold a degree in Business from California State University, Chico, and divides his work and family time between Solana Beach, Los Angeles and Las Vegas.


Cliff Baldridge, CEO and Founder, SBARTSTV Media Network: Cliff Baldridge, CEO and Founder, SBARTSTV Media Network: Cliff Baldridge is a Visionary, Futurist and New Media Entrepreneur who created the Successful, Multi-Award Winning Global Media Network Santa Barbara Arts TV SBARTSTV. Cliff is a 10 Year Google YouTube Partner Success featuring SBARTSTV YouTube Content and Advertising Channel which has almost a Billion Unique Viewers Worldwide creating HDTV, 4K, 6K, 4K YouTube, YouTube 360 VR and Experimental programming reaching diverse, influential and engaged Global Niche Audiences. SBARTSTV Covers All-Niche Programming World News including Entertainment, Sports, Travel, Celebrities, Culture, Fashion, Video Gaming, Film/TV, Toys and more. He has created over 1000 Hour-long HD Cable TV Show episodes and niche Series in Santa Barbara and Los Angeles for over 10 Years. Cliff is Leading YouTube Productions as an Executive Producer Partner at the YouTube Space Los Angeles, Google YouTube's New $25 Million Dollar State-of-The-Art Digital Movie Studio in Playa Vista, formerly Howard Hughes' Aircraft Hanger, shooting with the latest Cameras and Tools such as 6K RED Dragon, Sony F55, 4K, 8K Sony F65, YouTube 360 VR, YouTube Space LA Live Streaming and Producing YouTube 4K and YouTube 360 VR Videos on YouTube. He also Spearheaded the Google Helpouts Business Market Platform as a Recognized 5-Star rated Helpouts Provider Expert providing Successful Paid Private One-on-One Live, Real-Time Streaming Video Consultations around the World and was Honored as a Google Expert. Cliff is an Alumni of New York University. Cliff innovated as a Google Glass Explorer and is also currently developing Google Android TV apps.


Eugene Lee is the Co-Founder of ChannelMeter, an online video analytics platform serving top publishers and brands. The platform helps publishers and brand advertisers drive performance by showing them exactly how their videos perform on YouTube, Social, Mobile, and wherever their videos are being watched. They use this intelligence to drive programming, marketing, grow the most engaged audience and maximize impact through video. Over 3,500 publishers and brand advertisers have joined ChannelMeter since their 2012 launch. Red Bull, Turner Sports, Oprah Winfrey Network, Cartoon Network, truTV, and Oakley are just some of the channels and brands that rely on ChannelMeter Analytics.


Tracey McCormack, Founder & President, McCormack Media Services: Tracey McCormack has been in the business of television ad sales for twenty-five years. With experience in both buying and selling for local stations, national cable, Hispanic TV, and start-up networks, she has seen the world of television from many vantage points. In addition, Ms. McCormack has been an Adjunct Professor at UCLA Extension for twenty-three years and has successfully trained thousands of today’s media professionals and received UCLA’s coveted Distinguished Instructor Award in 2014. Tracey grew up in the business of sales training. Her parents and siblings operate a hugely successful sales training company that has been in business for over fifty years. Its parent company, Dave Yoho Associates, has proudly created, developed, tested and proven many of the sales techniques that the McCormack Media Services team use today. Tracey’s expertise spans multiple traditional and modern media platforms and includes Television Ad Sales, Technology for Television, Social TV, Modern Storytelling Skills, and Personal Brand Building only to name a few.


David Larkin, founder and CEO, David Larkin has experience in both new media and "old" media. He is the Founder and CEO of a search engine and universal queue for movies. David is also Executive Chairman of Nanotronics Imaging, an innovative platform for high resolution digital imaging and analysis. David worked in every role throughout the film and video industry from production manager to producer in New York and Hollywood. Memorable films include The Flamingo Kid, Kane and Abel, and late night cable staple Cannibalistic Humanoid Underground Dwellers, better known as CHUD. He was a producer of "Made in China" which won the jury prize for best narrative feature at the South by Southwest Film Festival in 2009. David was Vice President of the Larkin Group, the world’s largest producer of fashion tradeshows, and founded the Tradeshow News Network, <>, the tradeshow industry’s leading site on the internet which was sold to the Tarsus Group. David's business also extends to philanthropy. He is on the Board of Directors of Trickle Up, an innovative group that helps the world’s poorest people start businesses thorough micro grants and business training. In the last 30 years, Trickle Up has started over 125,000 businesses in more than 90 countries. He is also a director of the Montauk Observatory, the mission of which is to build a public astronomical observatory for the education and enjoyment of students, astronomy buffs and families on the East End of Long Island. In October 1996 David was part of a team that be made the first descent of an unexplored river in Tibet, the Shilo Hi, accompanied by a National Geographic writer/photographer and film crew.

Adam Hammer is a writer, producer, director and editor with digital video experience since digital video was born. He got his paid start on what was Super Deluxe and eventually became Adult Swim, although he’s been producing web content since film school. He has over 100 million views on YouTube thanks to his writing and directing work and has worked with brands like Target, Neutrogena, Jack Daniels, Hungry Man and more. He is the lead producer at Complex News LA where he’s produced over 700 pieces of content in less than a year and helped bring the channel from 80k to 490k with a growth rate of around 1,500 a day. Before working at Complex he was a freelance “Preditor”