Thursday, October 22nd, 2015

9:30 AM - 10:45 AM

ThinkTank III: Ballroom Terrace

Social Engagement - Tracking The Real-Time Social Graph - Content, Communication, Advertising

Mark Carlson, CEO, SimpleFeed, Inc.

Eron Zehavi, Chief Rewards Officer,

Ori Nakar, Chief Product Officer, Telescope

Malcolm Friedberg, Chief Marketing Officer/Head of Customer Acquisition, CleverTap

Rebecca Markarian, Senior Vice President, Social & Digital, Ayzenberg Group

Smita Saxena, founder and CEO, Stanza

Nancy King, Consultant, NewView Marketing, Moderator

Mark was CFO and vice president of business development at Digital Pictures. He began his career in the technology investment banking departments of Montgomery Securities and PaineWebber after graduating from the Wharton School, University of Pennsylvania.


Eron Zehavi, Chief Rewards Officer, Eron Zehavi is a founding partner and Chief Rewards Officer of and it's parent company, Prodege. Swagbucks, listed as No. 43 on the 2011 Inc. 500 list, allows it users to earn virtual currency through common everyday online actions like searching the web, watching videos, taking surveys, and playing games. The users can then redeem their "Swag Bucks" for their choice of thousands of "real world" items, including gift cards, electronics, kitchen supplies, jewelry, and baby goods. With billions of points in circulation and over $15 million in distributed prizes, Swagbucks has achieved unparalleled loyalty and engagement by fostering a true Rewards Community.


Rebecca Markarian is Senior Vice President of Social & Digital at Ayzenberg Group, a leading independent West Coast agency with top-tier clients that include EA Games, Sony, Microsoft, WB, Yahoo!, and more.  With more than 17 years of public relations and communications experience, Rebecca has helped brands achieve their goals by using social media tools as well as traditional marketing strategies. She has worked with such luxury and high-end brands as St. John Knits, DTS Digital Entertainment, Jaguar, and Land Rover, as well as various consumer brands like Old Spice, Ivory, Mattel, DIRECTV, Toshiba, LG, and others.


Ori Nakar, Chief Product Officer, Telescope: With over 10 years of experience in Product Development in the Social and Mobile industry, Ori s a member of the senior management team at Telescope and leads technology and product development for the company. His main role is managing our solutions, product development and innovation initiatives to solve the real problems that our clients face. For example, our clients often ask 'How can we interact with consumers in a meaningful way wherever they are, and how can we measure that success.'When Ori joined the Telescope team 7 years ago, toll free voting was pretty much the only way to interact with TV shows such as Idol and Got Talent. Now we run Instagram voting for NBA, integrate social media content to live broadcast, and work closely with the teams at Twitter, Facebook and Google to bring to market new ways to engage consumers and build deeper relationships with audiences.More than anything, Ori's driven by innovation and creation. "I love taking ideas that started as an insignificant part of a conversation, rallying the team and ending up with a product that we can take to market."


Smita Saxena is the founder and CEO of Stanza. Smita previously founded Accevia, Inc., which was part of StartX's inaugural class. Accevia was a secure platform for independent financial advisors to communicate portfolio performance with clients. Accevia was acquired in 2011. Smita has also worked as an Investment Analyst at Brownson, Rehmus & Foxworth in Menlo Park and as an Investment Banking Analyst at Oppenheimer & Co. in Palo Alto. Smita holds an Honors Bachelor’s of Science and Mathematics from University of Toronto and a Master’s of Mathematics and Statistics from Stanford University.


Malcolm Friedberg: Chief Marketing Officer, CleverTap: Malcolm Friedberg brings nearly 20 years of industry experience with him to CleverTap where he serves as Chief Marketing Officer. As CMO, Friedberg oversees all marketing and customer acquisition operations for the venture-funded mobile messaging solution. Prior to joining CleverTap, Friedberg served as Vice President of Strategy and Customer Success for Position2, where he managed a global success team and provided strategic input for the Accel-backed company. Before Position2, Friedberg founded MiDash, a marketing intelligence platform that aggregates data, providing marketers with a comprehensive single view of all pertinent marketing and sales data. Friedberg served as Founder and Chief Executive Officer and oversaw all day-to-day company operations before facilitating the sale of MiDash to an Accel-backed company in 2014. Prior to starting MiDash, Friedberg founded Left Brain DGA, number 561 on the Inc. 5,000’s Fastest Growing companies in 2013, and a leading demand generation strategy agency that served some of the world’s largest and most reputable enterprise brands including Dell, Intel and Lenovo. While at Left Brain DGA, Friedberg served as Founder and Chief Executive Officer and was responsible for the company’s overall growth and vision. Before delving into the world of entrepreneurship, Friedberg held C-level marketing positions at several prestigious companies including Lead Targets, Euphonix, No Red Tape Mortgage and eVox Productions.


Nancy King, Consultant with NewView Marketing: bridges that gap between client and agency with a keen understanding of the issues that confront today's marketing executive. Ms. King formed her own marketing consulting company, NewView Marketing in 2000 after years of successful client side experiences in a variety of different industries from toys to technology to food and entertainment. She has held the position of Vice President of Marketing at Mattel Toys, and among others. For more information, go to: Ms. King has taught advanced marketing at the University of Montana School of Business Administration and holds a BSBA in marketing and finance from Boston University and an MBA from Northeastern University.

Mark Carlson co-founded SimpleFeed in 2004 and has served as CEO since the company’s inception. Previously, Mark was CFO at First to File, an enterprise software company he sold to MarkMonitor. He was also general manager of the internet security group of CyberMedia, a public company later acquired by Network Associates/McAfee. Mark joined CyberMedia when it acquired Walk Softly, Inc., a company he founded and helmed as CEO. At Walk Softly, Mark led marketing and development of Guard Dog, an internet privacy and security product that became a PC Data Top 10 product. Before he started Walk Softly,