Thursday, October 22nd, 2015

11:05 AM - 12:20 PM

ThinkTank I: Admiralty Room

Strategies in Advertising: Programmatic Buying, Targeting, Analytics and Contextual Media

Hamish Brocklebank, CEO, PortentIO Ltd

Vincent Meyer, Vice President of Business Development, adMarketplace

Jonathan Stefansky, CEO and founder, Viewbix

Mark Goldman, Co-Founder and Chief Executive Officer, ZypMedia

Ryan Pamplin, VP, Digital Evangelist, Extreme Reach

Elizabeth Cowley, SVP Global Partnerships, Viewster AG

JAMES ACKERMAN, Executive Chairman, Broadway Systems

Sean Malatesta, CEO, Marengo Knoll, Inc., Moderator

(May 2009 to October 2012) Ackerman led the company to sustainable profitability that resulted in its sale to Participant Media  In February 2005, Ackerman founded Spinnaker Media to develop innovative entertainment and digital media companies. In September 2008, he launched Spinnaker Media Fund I, a Delaware LP, for which he serves as General Partner. From April 2001 to May 2004, Ackerman served as Chief Executive Officer of OpenTV Corp (NASDAQ), having previously served as the company’s President and COO. During his career with OpenTV (August 2000 to December 2004), he led the company through a change in control ownership and the acquisition and integration of two publicly traded competitors and managed the company through a transition from a pure software vendor to one of the world’s leading providers of advanced interactive television technologies, applications, and services.   Prior to OpenTV, from October 1995 to August 2000, Ackerman was with British Sky Broadcasting (BSkyB). He served in various capacities including Chief Executive Officer of British Interactive Broadcasting (a venture between BSkyB and BT) where he was responsible for the launch of the world’s first comprehensive interactive television service as part of Sky Digital. Ackerman also served as Managing Director of Sky Ventures, responsible for managing Sky’s portfolio of joint venture owned channels, including the British versions of Nickelodeon, Paramount Comedy Channel, History Channel, The National Geographic Channel and QVC.  Ackerman’s additional career posts have included positions as Vice President of International Business Development at A&E Television Networks, where he facilitated the launch of the History Channel in the UK and Latin America; Vice President of Program Development for Hearst Entertainment; Director of Original Programming for The Family Channel; and an Account Supervisor at Grey Advertising.  Ackerman is a Board Member of the International Documentary Association (IDA) and serves on the Board of Saving Innocence. He is a veteran of the United States Coast Guard and lives with his family in Los Angeles, CA.

 

Mark Goldman, Co-Founder and Chief Executive Officer, ZypMedia: Mark has over 25 years of experience in the media and technology industries. He began his industry career at MCA/Universal as a business development executive. He subsequently served as President and COO of Sky Latin America Partners where he oversaw the launch and evolution of News Corp’s first digital satellite TV service. In 2003 he joined Al Gore and Joel Hyatt as the founding COO of Current TV where he played a leading role in the start-up and development of a next generation media company that ultimately sold for approximately $500 million. Most recently he served as the CEO of Spectacle3D, a media and technology company that funded the development of a highly disruptive 2D to 3D conversion technology. Mark holds a B.S. in Economics from the Wharton School of Business at the University of Pennsylvania.

 

Ryan Pamplin is a serial entrepreneur, technologist, and award winning commercial producer. Ryan’s made TV and digital video ads for dozens of brands, including a Super Bowl ad for Speed Stick. He co-founded BrandAds to create revolutionary digital video measurement software, which was acquired by the market leader in TV ad distribution, Extreme Reach. As VP, Digital Evangelist at Extreme Reach, Ryan is focused on helping brand marketers get the most from their video ads across all screens.

 

Elizabeth Cowley, VP North American Sales & Business Development, Viewster Inc.: Elizabeth Cowley has held senior management positions in media companies for over a decade. As VP North American Sales, Elizabeth is responsible for all North American revenue across desktop, mobile and CTV platforms. Prior to focusing on North American revenue, as SVP of Global Partnerships at Viewster Elizabeth spearheaded the global connected device strategy securing numerous global deals with tier one CE manufacturers including LG, Panasonic, HP, and Motorola. Currently Elizabeth is focused on the strategy and sales of global cross-platform advertising. Elizabeth also secured several specialty content contracts and oversees the licensing of Viewster content to major OTT VOD providers and Cable operators in the US. Elizabeth pioneered the T-Commerce business model as VP of T-Commerce at OTT VOD company ZillionTV. Before that she served as VP of Sales and Business Development at StreamCast Networks, creators of the Morpheus P2P software that transformed the online media space and was the fastest growing Internet applications of its time. Elizabeth holds a BA and BS from UC Berkeley.

 

Jonathan Stefansky is the CEO and founder of video engagement company Viewbix. Before Viewbix, he served as the CEO of Qoof, a video commerce platform, for four years, which built a leading video marketing platform for large agencies and advertisers. Before joining Qoof, Jonathan served as Executive Vice President of Sales and Marketing for IDT Global Services, a professional services firm and major call center that is a subsidiary of IDT Corporation (NYSE:IDT). At IDT, revenue for sales efforts under his supervision grew by 400% within three years. Prior to IDT, Jonathan worked at Akamai Technologies (NASDAQ:AKAM) as Vice President of Strategic Accounts. Jonathan was responsible for over $4.5 million in new revenue within two years of starting his new position.  Before this position, Jonathan’s focus was on the technical side of the business where he was Vice President of Network Infrastructure and Architecture, responsible for the company's network deployment in over 70 countries and for 1000 Internet Service Providers. Prior to Akamai, Jonathan worked at Goldman Sachs and Co (NYSE:GS). In his 8 years at the firm he served in various roles, most recently as Vice President of Global Internet Infrastructure.

 

Vincent Meyer, Vice President of Business Development, adMarketplace: Vincent Meyer leads adMarketplace’s publisher acquisition efforts. He joined the company in 2013 after working as the Director of Corporate Development & Partnerships at Criteo for five years, helping grow the business from 20 to 900 employees worldwide. Prior to Criteo, Vincent created mid market solutions for European advertisers. He received his Masters in History and Geography from La Sorbonne, Paris IV, and is fluent in English, Spanish, and French.

 

Sean Malatesta, CEO, Marengo Knoll, Inc.: Sean Malatesta is a Global, results-focused and dynamic leader with a career showcased by a track record in exceptional sales and marketing contributions. His background is in videogames, movies and Hollywood. A relationship savvy executive with a keen ability to quickly access, and respond to client needs. A proven 20 year track-record building strategic relationships, identifying and executing on new business opportunities to maximizing revenue, and selling in ideas and negotiating deals with top decision makers. Has an analytical, competitive, and tenacious with a positive do-what-it-takes approach. Sean has done business in all over the world, lived in Europe and has visited China and India 20 times on business. Sean offers uncompromising ethics and integrity.

 

JAMES ACKERMAN, Executive Chairman, Broadway Systems: James Ackerman is a seasoned executive with over 20 years of experience worldwide in leading advanced media companies. He was named Executive Chairman of Broadway Systems, a leading provider of software technology for cable television, IPTV and OTT networks, in September 2013. Broadway System’s clients include Scripps Networks (Food, HGTV, etc.), Fox News, BBC America, MLB Network, WWE Network, and dozens of others.  Prior to joining Broadway Systems, Ackerman served as the President and CEO of Documentary Channel. During his tenure