Thursday, October 22nd, 2015

11:05 AM - 12:20 PM

ThinkTank II - Plaza Room

Enabling YouTube Content: Monetizing and Enhancing Distribution & Consumer Engagement

Juan Bruce, CEO and Co-Founder, Epoxy

Joshua Lennox, Co-Founder of Bulldog Digital Media

Dan Pelson, CEO, Relentless Generator

Tamoor Shafi, CEO, Omnia Media

Sam Levine, Director, Brand Partnerships, Fuel

Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator

Juan Bruce, CEO and Co-Founder, Epoxy: With a background in technology, design, entertainment, and business Juan Bruce brings diverse experience to the Epoxy CEO role. Juan has closely followed online video from both a technology and creative perspective. In Juan's prior role as President, Digital at Team Downey, he oversaw both production of digital video and game projects and investment in digital media start-ups (including Maker Studios). An expert in innovation process, Juan also applied structured brainstorming and ideation techniques to the creation of Team Downey film and tv projects. Prior to joining Team Downey, Juan was Vice President at Continuum, a leading global design and innovation consultancy, where his teams helped entertainment companies understand consumer behavior. Juan was also a director at Brand Sense Partners, a leading entertainment products and branding firm. Earlier in his career, Juan worked at the renowned Silicon Valley design firm IDEO as a designer, engineer and project leader for companies including EA and Apple. Juan began his career, at BMW's Technology Office Palo Alto, working on advanced in-vehicle computing and interfaces. Juan recently interviewed Allen Deboise on the state of online video at a Stanford Business School Alumni fireside chat and spoke on Online Video as an Internet Business as the 2013 GRP Partners Investor Summit. Juan's previous speaking engagements have included seminars on technology, innovation and entertainment at the Stanford University Graduate School of Business, the Stanford University Institute of Design "", UCLA's Anderson School of Business and USC's Marshal School of Business, and VidCon. Juan holds a Bachelors in Product Design from Stanford University, a Masters in Engineering from Stanford University, and an MBA from the Stanford Graduate School of Business. Juan also has a character named after him in an upcoming Downey franchise.


Tamoor Shafi is the Founder and Chief Executive Officer of Omnia Media, the premiere next-generation media company, focused on helping global brands maximize the power of online video. Omnia Media combines the reach of a massive YouTube audience with the power of multi-platform media – ensuring every message makes an impact.


Joshua Lennox, Co-Founder of Bulldog Digital Media: Joshua Lennox is an innovative media and entertainment executive with 20 years of expertise and experience in the digital media industry. He is a proven leader in all areas of content development, business strategy, digital media, television operations, production, and branding. A former Senior Director of Products at AEG Digital Media, Joshua has managed products, timelines, budgets, marketing and partnerships across all platforms for clients like Google, ABC, The Grammys, and others. He has a complete understanding of technology, device enablement and video workflows for both broadcast and digital. Prior to AEG, Joshua consulted with media companies (FX, BBC, NBC and others) to create branded entertainment for both online and broadcast. The online content complimented broadcast shows while also giving exposure to brands. Joshua also ran a 60-person team at Universal Sports, where he created and administered a program of premium video content for this division of NBC Universal. Universal Sports reached 50 million homes and streamed more than 2000 live hours per year. Joshua knows how to turn a strategic vision into a successful business reality and has the capacity to manage development through deployment and into continued operation.


Sam Levine, Director, Brand Partnerships, Fuel: As Brand Partnership Director at Fuel, Sam blends a background in traditional media with a history of innovation in digital entertainment and gaming to invigorate brands and creative properties through the concept of interactivity and play. A vibrant speaker and passionate digital strategist, Sam has helped companies like FOX, WB Kids and Sony bridge the divide between physical, traditional and digital engagement for their audiences.  Prior to joining Fuel, Levine was the co-founder of Flying Monkeys Entertainment, which provides digital strategy, marketing and production services for its clients like Hyundai and Motorola. He was also instrumental at partnering digital content creators with brands during the early days of YouTube and social video.


Donald A. Jasko, Chief Executive Officer of Digital Economics: is an attorney by training. He has, for the past 25 years, focused his energies on the economic, technological and legal issues involved in the licensing of creative content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations that culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between television broadcasters and performing rights organizations. In 1997 Don resigned from ASCAP to found Digital Economics. In 1998 Don became a major catalyst in the merger of Solana Technology Development Corporation with Aris Technologies, thereby creating Verance Corporation. He joined Verance in 2000 with key product development, marketing, business affairs, and sales responsibilities for Verance's digital audio watermark technology in the music and entertainment sectors. He also played a key role in forging international joint ventures. Don returned to the leadership of Digital Economics in October 2001. As Chief Executive Officer, he provides business affairs, publishing administration, license administration and product development services to Digital Economics' clients. He also serves as an expert witness in litigation involving the licensing and valuation of creative content. His clients and collaborators include: o Composers and recording artists o Publishers o Programmers o Advertisers o Content aggregators o Television, radio, wireless and peer-to-peer media o Various service providers to owners of creative content He speaks regularly at industry conferences and educational programs. Prior to earning his JurisDoctor degree at Seton Hall University School of Law, Don received a Bachelor of Arts degree cum laude (with a major in Government) from the University of Virginia. He is also a graduate of the Program on Investment Decisions and Behavioral Finance at the John F. Kennedy School of Government at Harvard University. Professional Memberships and Affiliations o American Film Institute o Association of Independent Music Publishers o Association of Music Producers o California Copyright Conference o International Documentary Association o National Academy of Recording Arts & Sciences o Paley Center for Media o Society of Composers & Lyricists Don has run numerous long-distance races, including two New York Marathons. He is a member of American Mensa, the Insight Meditation Society, the Soaring Society of America and the Spirit Rock Meditation Center

Dan Pelson is the CEO of Relentless Generator as well as an Internet and media entrepreneur and a recognized pioneer in developing innovative consumer-focused business models. Prior to relentlessGENERATOR, Dan was an Executive Vice President at Sony Music Entertainment, and responsible for the company’s global Direct to Consumer operations. Previously, he served as Senior Vice President of Global Consumer Marketing for Warner Music Group, and also founded and served as the CEO of several internet companies, including uPlayMe, Inc., and Concrete Media. Dan received his BA in Political Science and Economics from Colgate University and an MBA from NYU’s Stern School of Business.