Tuesday, October 20th, 2015

11:30 AM – 12:30 PM -  – The VR - AR - Immersive Track

Session I: Poolside Tent II

VR for Everyone: Mobile VR and AR – Compelling Experience - Opening the Doorway to the Consumer

Aaron Luber, Head of Partnerships, Google Cardboard

Andy Cochrane, ‎‎Interactive and New Media Director, Special Projects Lead, Mirada

Michael Yang, Managing Director, Comcast Ventures

Joel Susal, Director, VR/AR, Dolby Labs

Scott Broock, VP of Content, Jaunt

Daniel Surya, Group CEO of WIR, Co-Founder & Chairman of AR&Co

Moderator, Craig Dalton, cofounder and CEO, DODOcase

techniques for storytelling using these new technologies, and recently completed the first VR app to seamlessly integrate CGI, live-action, and real-time rendering into a single experience for Google. His credits include directing numerous commercials for clients such as VIZIO, Target, LG, and Disney. He also was a director and creative technical supervisor on the iPad App "Cornelia Funke's MirrorWorld" which won a Cannes Silver Lion for "Best Visual Design/Aesthetic." Additionally, he served as a technical lead for many exciting interactive projects that used techniques such as projection mapping,  dataviz and the world 's first WebGL interactive music video (Ro.me). Concurrently, he has worked on numerous independent projects. In 2002, he formed The AV Club Productions, which is a production company and  multimedia collaborative for filmmakers that focuses on live experiences and new media projects. The AV Club was featured as one of the first 100 YouTube partners, and were early innovators in the online video space.


Aaron Luber, Head of Partnerships, Google Cardboard: Aaron leads partnerships and content strategy for Google Cardboard. The most impressive surprise about Cardboard's early success is in the incredible brand engagement and eagerness for companies from all over the world to work with the platform. Previously, Aaron was on the YouTube New Business Development team and helped launch 360-degree video for unique storytelling.


Michael Yang joined Comcast Ventures (CV) in 2009 and is a Managing Director based in Palo Alto.  He leads CV’s investment activities in Virtual Reality, Internet of Things, and Healthcare.  Some of his portfolio companies include CreativeLive, August, Jawbone, Accolade, and Healthline.  Prior to joining CV, Michael was a VP/GM at Yahoo!, a principal at Atlas Venture, and a member of AOL’s Business Affairs team.  Michael has an MBA from Harvard and a BS from the Wharton School of the University of Pennsylvania.


Joel Susal is the Director of Virtual and Augmented reality business at Dolby Laboratories, responsible for defining, leading, and executing Dolby’s VR and AR business lines.  Joel was hired into Dolby in 2011 to lead the company’s flagship products in the emerging tablet and smartphone space.  In this role, Joel’s product offering was widely publicized as best-in-class for audio with full adoption in the Amazon Kindle Fire HD lineup since 2012, among others.  Before joining Dolby, Joel was a founding member at Location Labs (recently acquired by AVG for $220MM), where he was responsible for defining, building, and deploying the company’s first mobile location tracking product line.  Joel holds dual undergraduate degrees from the University of Pennsylvania — a BS in Engineering (Computer Science) and a BS in Economics (Entrepreneurial Management) from the Wharton School.


Scott Broock, VP of Content, Jaunt: Scott is an Emmy-nominated creative whirlwind.  He has produced award-winning national broadcast television campaigns, original online series, and viral videos for Nickelodeon, ABC News, and News Corporation’s “The Daily.” Most recently, he served as WIRED’s Executive Producer for original content. Scott has a wealth of industry experience developing effective digital media production pipelines and is Jaunt’s liaison with content creators in Hollywood, Independent Film, Television, and Digital Media.


Daniel Surya, Group CEO of WIR, Co-Founder & Chairman of AR&Co: Daniel is the mover and shaker of Indonesia's branding and creative technology industry. He is the founder of WIR Group, a new breed of creative and innovative technology company that combines a branding approach to highly-interactive patented technologies. Under his leadership, WIR Group has evolved from a start-up into an emerging tech powerhouse with more than 200 employees and offices in seven countries. He also co-founded AR&Co six years ago and has grown the business into Asia's largest augmented reality (AR) company with AR projects all over the world including the Cartoon Network interactive water park in Thailand, as well as the Nigerian presidential campaign. AR&Co has won many prestigious awards such as the i40 from the New Economy, Technology Company of the Year by The European Magazine, and most recently, for Best AR campaign by AWE (Augmented World Expo) in Silicon Valley. Daniel also extended the utility of augmented reality into a more realistic business model by founding DAV, the world's first AR-based interactive media with vast coverage from Indonesia to Japan and the Philippines. In 2012, he was named CEO of The Year by CMO Asia and in 2011, Brand Builder of the Year by the World Brand Congress.


Craig Dalton is the cofounder and CEO of DODOcase, a San Francisco manufacturer of tablet and phone accessories.  DODOcase has emerged as a premier provider of cardboard Virtual Reality Viewers in strategic partnership with Google. An MBA graduate from UC Irvine, Craig has been involved in technology for years helping manage mobile and social media start-ups. His early career was defined by years in the bicycle industry, running sales and marketing for storied brands such as Avocet and DEAN Bicycles. Craig has enjoyed coming full circle by combining his experiences in craftsmanship and technology with DODOcase.  Craig calls San Francisco home.

Andrew Cochrane is a filmmaker currently working at Mirada Studios.  As a Digital Director and Technical Supervisor, Andrew offers a unique blend of creativity and technical savvy. He is also a leader in Mirada's exciting digital/interactive group, which focuses on combining the company’s passion for storytelling with new forms of immersion and interaction. Andrew is very involved in the growing virtual reality space, making content for the Oculus Rift, Google Cardboard, and GearVr platforms. He is experimenting with new