Tuesday, October 20th, 2015

12:30 PM - 1:45 PM

Track I: Salon II - Live Webcast from this Room

Hollywood and Media Challenge: Platforms and Convergence - Programming and Monetization in a Cross Platform Universe

Scott Barton, Senior Vice President, Branded Digital Content and Products, Starz

Lisa Meier, Group Vice President, Time Warner Cable Media Sales

Jason Henderson, Attorney, Sr. Contract Manager, Video Entertainment and Marketing, Dish Networks

Tyler Slocum, Director of Connected TV Platforms and Mobile, NFL

David Lyle, President, Pact US (former CEO, National Geographic Channel)

Michael Kohn, General Counsel & Executive Vice President, Dick Clark Productions

Terry S. Bienstock, CEO, Mobilactive Media, LLC., Moderator

dynamic programming as M*A*S*H and Dallas when they were first-run programs. She also honed her skills of reaching into a local marketplace with relevant products and solutions for advertisers of the Green Bay Packers and the hockey, football, and basketball programs at the University of Wisconsin.


Scott Barton is Senior Vice President of Branded Digital Content and Products for Starz. Barton is responsible for leading the programming and product vision at Starz for all on demand, online, digital and consumer-facing video products and platforms. Barton will also identify and develop programming strategies that leverage the Starz catalog across new and emerging platforms. Previously serving as Vice President for Digital and On Demand Programming, Barton oversaw the programming, product development, and promotion of Starz’ advanced services and digital products, including Starz.com, on demand, STARZ PLAY, and other TV Everywhere services. Barton plays a strategic role in the future development and implementation of new products and business opportunities across emerging platforms. Prior to that, Barton served as Executive Director, Advanced Services product development for the STARZ PLAY and Vongo broadband services.  Including user experience, programming promotion, personalized content discovery, registration purchase flow, and deployment with affiliates. Prior to that, Barton was Director, Subscription Video-On-Demand during the period when STARZ ON DEMAND was initially sold in and deployed to key Starz distributors. Prior to joining Starz in 2002, Barton served as Director, National Accounts for On Command, the leading provider of in-room interactive entertainment, Internet services, business information and guest services for the lodging industry and its guests. While at On Command, Barton helped negotiate multi-year partnership agreements and contractual arrangements for all Marriott full service and limited lodging brands, the Adam’s Mark Hotel chain, and others. Barton holds a BA in Economics from the University of California, Davis.


TYLER SLOCUM, Director of Mobile Product for the National Football League: Tyler Slocum is a three-time Emmy® Award-winning digital media and entertainment executive and current Director of Mobile Product for the National Football League.  Slocum’s responsibilities include ongoing design and development oversight for a range of domestic and internationally available smartphone and tablet applications including the current NFL Mobile app. Prior to joining the NFL, Slocum spent over eleven years at DIRECTV where he lead the general iTV, interactive sports, advertising, mobile, and VOD verticals as VP of Product Management within the Advanced Services group.  While at DIRECTV, Slocum launched the DIRECTV iPad app with live in-home channel streaming, DIRECTV Nomad (DVR-to-mobile device video downloader) and pre-launch development for DIRECTV Everywhere.  Slocum is credited with launching interactive advertising at DIRECTV with the introduction of a 24/7 client-sponsored linear interactive channel and securing long-term financial commitments by developing a partner program with major advertisers including DaimlerChrysler, P&G and Bank of America.  Slocum developed the first series of on-screen data enhancements for DIRECTV’s exclusive NFL SUNDAY TICKET package and pioneered some of the industry’s first T-Commerce and DVR-based services.  Prior to DIRECTV, Slocum held both project and product management roles at Hughes Space and Communications and Northrop Grumman.  Slocum earned a B.S. in Mechanical Engineering from California State University-Long Beach.


David Lyle, President, Pact US: David Lyle joins PactUS with an impressive background in worldwide TV production, distribution, acquisitions and programming. As CEO of National Geographic Channel, he was responsible for injecting contemporary entertainment value into the brand. Under his leadership, the network enjoyed its most watched programming and best-rated year to date. Prior to that, Lyle served as President of Fox Reality Channel and President of Entertainment at FremantleMedia.  - See more at: http://pact.us/meet-the-team.html#sthash.9Vj1k60D.dpuf


Jason Henderson is the Sr. Contracts Manager, Video Entertainment and Marketing, for Dish Network, focusing on consumer applications to transform interactive television. Previously he ran the iTV Apps platform for Verizon FiOS TV, with responsibility for new Gaming, Music, and TV Everywhere projects. Alex Van Helsing, his popular young adult series from HarperCollins, was named by the Texas Library Association to the 2011 Lone Star Reading List, a list of the top 20 new books for young readers. He also writes for games and comics, including the 2013 BEN 10 comic miniseries from IDW and the 2013 game Teenage Mutant Ninja Turtles: Out of the Shadows from Activision. Henderson earned his BA from University of Dallas in 1993 and his JD from Catholic University of America, Columbus School of Law in Washington, D.C., in 1996. Henderson lives in Colorado with his wife and two daughters.


Michael Kohn is the Executive Vice President of Business Operations and General Counsel at dick clark productions. Over his 20 years in the entertainment business, he has held network, film and tv production company positions. At DCP, in addition to business and legal affairs, he oversees human resources, clearance and archives. Prior to DCP, Michael was Senior Vice President and General Counsel at the GSN/Game Show Network for more than eight years. Before that, he headed distribution and marketing legal for Polygram Films. Michael started his career as a general business litigator at Paul Hastings in Los Angeles. In 1992, he segued to an in-house position at Sony Pictures Entertainment’s litigation department. His transition out of litigation came in 1996, when he moved to SPE’s television arm, Columbia Tri-Star Television. Michael attended Franklin and Marshall College and Boston University School of Law. He resides in Malibu with his wife and three children.


Terry S. Bienstock, CEO, Mobilactive Media, LLC.: a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast's Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country's leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast's state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics


Lisa Meier is Group Vice President of Time Warner Cable Media Sales West Region. She oversees cable advertising sales for TWC Media Enterprise and National Sales including Political advertising.  Ms. Meier joined Time Warner Cable in 2007 stewarding the advertising sales consolidation of Los Angeles, managing national, regional, and local sales teams in Southern California and Hawaii. In 2011, she developed and launched media sales teams for TWC’s two Los Angeles based RSNs: TWC SportsNet and TWC Deportes.  Ms. Meier has more than 30 years of experience in television ad sales, starting in Madison, Wisconsin at WISC-TV, a CBS affiliate. Her local ad sales experience included selling such