Tuesday, October 20th, 2015

2:15 PM - 3:30 PM

Track III: The Plaza Room

Big Data Revolution for Digital Marketing: From TV Networks and Studios to Games and the Scalable Web

Shawndra Hill, Operations and Info Management Dept., The Wharton School of the University of Pennsylvania, Researcher, Microsoft

Richard S Maraschi, Global Solutions Leader, Big Data & Analytics IBM

Daniel Webster, Managing Director, Kaltura

David Shor, CEO, Prove

Yves Bergquist, Senior Director of Business Development, Ranker, Moderator


information management & advanced analytics. Prior to joining IBM, he held several executive and management roles including: vice president, product management at Ascent Media Group (A Liberty Media Company); director, product management, games at Yahoo; worldwide product marketing manager, Hewlett-Packard Digital Entertainment; and director of new product development at Sony Corp.  Maraschi earned a bachelor’s degree in engineering from New Jersey Institute of Technology and a master’s in Business Administration from Cornell University.  He is currently resides in Los Angeles where he is pursuing a Masters of Data Science at the University of Southern California.


Shawndra Hill is a Researcher at Microsoft Research NYC and an Assistant Professor of Operations and Information Management at the Wharton School of the University of Pennsylvania. Generally, she studies data mining, machine learning and statistical relational learning and their alignment with business problems. Specifically, she researches the value to companies of mining data on how consumers interact with each other on social media -- for targeted marketing, advertising, health and fraud detection. Her current research focuses on the interactions between TV content and online behaviors, primarily on social media (www.thesocialtvlab.com). Her past and present industry partners include AT&T Labs Research, ClearForest, Mass Relevance, and Siemens Energy & Automation.  Her research is funded in part by the Office of Naval Research, Google, and the National Institutes of Health (NIH). Dr. Hill holds a B.S. in Mathematics from Spelman College, a B.E.E. from the Georgia Institute of Technology and a Ph.D. in Information Systems from NYU's Stern School of Business.  You can find links to most of her papers here: https://opimweb.wharton.upenn.edu/profile/33/


Daniel Webster, Managing Director, Kaltura: Daniel Webster leads the Kaltura Global Learning and Consulting practice. Daniel’s career spans traditional to new media, first as an executive at CBS and Fox and covering news for ABC and the BBC, and then as a leader in a number of digital media companies. He has developed platforms and multi-device media strategies for many Fortune 500s including NBC, Gannet, The New York Times, ESPN, Condé Nast, AOL,  Sesame, Reuters, Economist, Cisco, Intel, General Motors, J&J, P&G, as well as government agencies such as the Pentagon and State Department


Yves Bergquist, Business Development Manager, Ranker:  Yves is the Director of Business Development at Ranker. He is a business strategist and data scientist with an interest in applying machine learning to solve the issue of complexity in business strategy.  He was part of the founding team at Singularity University, a partnership between NASA and Google, which aims to "assemble, educate and inspire a cadre of leaders to understand the development of exponentially advancing technologies".  Prior to SU he spent five years as a consultant in Washington, DC, building models to understand and manage high-velocity strategic environments for public and private sector clients including the US Department of Defense, the Walt Disney Corporation, and the Japan External Trade Organization. As part of this effort, he did several years of groundwork in the Middle East and South Asia looking at the distribution of trust and influence through the social networks of radical Islamic militant organizations. He has an MBA from the Monterey Institute of International Studies.

Richard Maraschi leads IBM’s global strategy and solution development efforts for Big Data & Analytics for the media & entertainment industry, developing solutions for and advising clients and internal IBM teams on how best to apply IBM’s vast Big Data & Business Analytics portfolio.  He has particular expertise in developing and deploying customer profiling, engagement/churn, demand forecasting, customer targeting, and marketing campaign optimization capabilities.  Prior to this role, Maraschi was an associate partner in IBM’s Digital Media Consulting Practice where he advised customers in the areas of