Tuesday, October 20th, 2015

2:30 PM – 3:30 PM - The VR - AR - Immersive Track

Session I: Salon I

Killer Apps for VR Gaming and Beyond--Where Entertainment, Technology and Immersion Meet

Bryan Rowles, Partner/Executive Creative Director, 72andSunny

Richard Marks, Director, PlayStation Magic Labs, Sony Playstation

Amir Rubin, founder & CEO, Sixense

Kevin Bachus, SVP, Entertainment and Game Strategy, Dave & Buster's, Xbox co-creator

Pete Moss, VR Dude and Lead Engineer, Creative Content Studio, Unity Technologies
Moderator - Jason Jerald, Ph.D., Co-Founder and Principal Consultant, NextGen Interactions


Amir Rubin, Co-Founder and CEO of Sixense, is an entrepreneur with over 20 years of experience building companies and developing products in the fields of simulation, video games, virtual reality and motion tracking.  Sixense is shaped around Amir’s two fundamental tenets for virtual reality: (1) to deliver the best user experience, the technology should be transparent to the user, and (2) a platform’s success depends on its ability to enable application developers.


Bryan Rowles, Partner/Executive Creative Director, 72andSunny: Since 2004, Bryan has been responsible for the creative and production of many of 72andSunny’s most iconic campaigns, including Call of Duty MW3, Samsung, Target, Discovery Channel, and the launch of Xbox 360. He spent 2011-2013 in the Amsterdam office, leading the charge in the growth and creative standards for 72andSunny in Europe. Originally from Philadelphia, Bryan is a borderline obsessed Phillies fan who also enjoys marveling at how much his dog looks like Samuel L. Jackson.


Kevin Bachus has served as our Senior Vice President of Entertainment and Games Strategy since November 2012. Previously, he served as Chief Product Officer of Bebo, Inc., an international social networking site, from September 2010 to November 2012, Executive Vice President and Chief Product Officer of IMO Entertainment LLC, from May 2009 to August 2010, Senior Vice President and Chief Architect of Virrata Games, Inc./PlayDay TV from March 2008 to April 2009, Chief Executive Officer of Uprising Studios from November 2006 to March 2008, Chief Executive Officer of Nival Interactive, Inc. from December 2005 to November 2006, Chief Executive Officer and President of Infinium Labs, Inc. from January 2004 to November 2005, Vice President of Publishing of Capital Entertainment Group, Inc. from October 2001 to September 2003, Director of Third Party Relations-Xbox of Microsoft Corporation from September 1999 to May 2001 and Group Product Manager-DirectX of Microsoft Corporation from June 1997 to September 1999.


Pete Moss joined Unity in Seattle as a Field Engineer in the Simulation/Visualization division, and is now the VRDude working in the Creative Content Studio. With several degrees in music and tech art, his background isn't that of a normal engineer. He has intense interests in simulation, human computer interaction, digital signal processing, computer vision, and physics. Pete believes in long beards and fast motorcycles. And he is still sad he never had the chance to be an astronaut.


Jason Jerald, PhD, is Co-Founder and Principal Consultant at NextGen Interactions. In addition to primarily focusing on NextGen Interactions and its clients, Jason is Chief Scientist at Digital ArtForms, is Adjunct Visiting Professor at the Waterford Institute of Technology, serves on multiple advisory boards of companies focusing on VR technologies, coordinates the Research Triangle Park VR Meetup, and speaks about VR at various events throughout the world.  Jason has been creating VR systems and applications for approximately 20 years. He has been involved in over 60 VR-related projects across more than 30 organizations including Valve, Oculus, Virtuix, Sixense, NASA, General Motors, Raytheon, Lockheed Martin, three U.S. national laboratories, and five universities. Jason’s work has been featured on ABC’s Shark Tank, on the Discovery Channel, on the UK’s Gadget Show, in the New York Times, and on the cover of the MIT Press journal Presence: Teleoperators and Virtual Environments. He has held various technical and leadership positions including building and leading a team of approximately 300 individuals, and has served on the ACM SIGGRAPH, IEEE Virtual Reality, and IEEE 3D User Interface Committees. Jason earned a Bachelor of Computer Science degree with an emphasis in Computer Graphics and Minors in Mathematics and Electrical Engineering from Washington State University. He earned a Masters and a Doctorate in Computer Science from the University of North Carolina at Chapel Hill with a focus on perception of motion and latency in VR. His graduate work consisted of building a VR system with under 8ms of end-to-end latency; the development of a mathematical model relating latency, head motion, scene motion, and perceptual thresholds; and validation of the model through psychophysics experiments. Jason has authored over 20 publications and patents directly related to VR. Most notably, Jason is the author of “The VR Book: Human-Centered Design for Virtual Reality.”


Richard Marks directs the PlayStation Magic Lab in Sony Computer Entertainment, which focuses on using technology to explore new interactive experiences. He studied avionics at the Massachusetts Institute of Technology before getting his PhD at Stanford University in the Aerospace Robotics Lab. Marks has worked at PlayStation since 1999, leading the creation of EyeToy, PlayStation Eye, and PlayStation Move. Most recently, he has been involved with PlayStation 4 interaction and Project Morpheus, PlayStation’s virtual reality technology.