Tuesday, October 20th, 2015

2:30 PM – 3:30 PM - The VR - AR - Immersive Track

Session II: Ballroom Terrace

Advertising and Brands in AR-VR – from Experiential and Mobile to Retail

Brett Lyons, Branded Entertainment Programs Lead, Intel

Miles Perkins, Vice President, Marketing Communications, JauntVR

Bertrand “Bruce” Wooden, Head of Developer & Community Relations, AltspaceVR (Co-Chair SVVR)

Greg Roberts, CEO, dSky

Gary Koepke, Chief Creative Officer, North America, SapientNitro

Guy Primus, co-founder + CEO, The VR Company

Cynthia Lieberman, Principal, Lieberman Communications

Bruce Greenberg, Founder, iCinema Ventures, Moderator

earned the company an ad:Tech award for his creation of "The Scenario" for Sprite. He also served as Vice President of Strategy & Planning for Blue Flame, the marketing and advertising agency founded by Sean “Diddy” Combs. Guy is a member of the Georgia Tech Advisory Board and chairman of the advisory board of Georgia Tech’s School of Industrial Engineering, and was honored as a "Captain of Industry" by the Institute of Industrial Engineers.


Greg Roberts, CEO, dSky: Greg Roberts is a leading authority on natural user interfaces and virtual reality playspaces. In his present role as co-founder and CCO of dSky, Roberts leads the design and development of best-in-class experiences for the coming wave of consumer Virtual Reality HMDs. His work focuses specifically on translating the epic moments of Hollywood cinema into fully interactive real-time VR playgrounds. Previously he founded PlayMotion, one of the first videogame companies to utilize natural human motion as its primary method of interaction. His team's games and custom hardware predated both the Nintendo Wii and Microsoft Kinect platforms. Roberts has designed interactive experiences for some of the most prestigious brands and destinations on the planet, including Google, Nike, Atari, Playboy, Red Bull, WIRED, NASA, and Disney. Roberts is a father of two wonderful teenagers. He completed his first footrace, the Marine Corps Marathon in 2010, and his first Iron Man 70.3 Triathlon in 2012. He is also a joyful practitioner of AcroYoga.


Miles Perkins, Vice President, Marketing Communications, JauntVR: Miles Perkins brings a wealth of experience to Jaunt in the fields of media communications, entertainment and emerging technologies.  Before coming to Jaunt Miles was a 23 year veteran of Lucasfilm where as Head of Corporate Communications he was responsible for the development and implementation of communications and public relations across all Lucasfilm companies globally, including Industrial Light & Magic, Skywalker Sound and LucasArts. Prior to this role Perkins served as Director of Marketing and Communications for Industrial Light & Magic.  During his tenure he was central in developing and managing the ILM brand and possesses a deep knowledge of the creative and post-production process.  At ILM he worked on a wide range of projects including the Star Wars prequels, the Jurassic Park series, the Pirates of the Caribbean series, Iron Man 1 & 2 and is credited on films such as Super 8, Rango, Star Trek, Transformers 1 & 2, Indiana Jones and the Kingdom of the Crystal Skull and Iron Man.


Bertrand “Bruce” Wooden is Developer and Community Relations Head at virtual reality software startup AltspaceVR, as well as a VR evangelist, event organizer, and content creator within the VR community. He believes that VR is a new medium with wide applications, and that we are currently standing at the ground level of a shift in consumer technology. Bruce is excited to find what new opportunities lie ahead in the field of VR experiences!


Gary Koepke, Chief Creative Officer, North America, SapientNitro: Gary currently serves as chief creative officer, North America at SapientNitro. In this position, Gary leads SapientNitro’s visionary of redefining storytelling for the always-on world. Prior to joining SapientNitro, Koepke served as chief creative officer of Modernista!, an agency he co-founded in 2000. Modernista! produced some of the most award-winning and successful advertising of the past decade for brands like Hummer, Cadillac, TIAA-CREF,Budweiser, GAP and Project (RED). At its height, Modernista! grew to more than 235 people and was recognized with numerous accolades including its recognition as a top ten independent agency. Under Koepke’s leadership, Modernista! was named Regional Agency of the year by Adweek and was acknowledged as a Top 10 Independent Agency by Campaign Magazine. Additionally, the company was recognized by Time Magazine as a producer of one of the Top Ten Best Advertising campaigns of the Year for The Gap. Other accolades include: The Wall Street Journal for the Best Spot of the Year for The Great Race, more commonly known as "Happy Jack”; AdWeek’s Best Spots of the Year for Cadillac, Khakis, Hummer H3, Escape; and Entertainment Weekly’s The Must List for U2’s popular music video for their 2006 hit song “Window in the Skies.”

Koepke was also the founding creative director of Vibe Magazine and his work has been presented at the DNP Gallery in Japan, which has named him one of America’s top designers. His work has also been shown in the Cooper-Hewitt National Design Museum, and is in the permanent collection at the Museum of Modern Art (MOMA). Koepke has won many awards over the years, including: Gold Pencils, Best of Show at ADC, AICP, D&AD, Best of Show at Society of Publication Awards, the Webbys People’s Voice Award, Clios and Andys. He sits on the Board of Directors for BoulderDigital Works at the University of Colorado at Boulder and previously served on the ADC board. In addition to his acclaimed advertising portfolio, Koepke directed music videos for U2 and music icon David Bowie.  Prior to founding Modernista! Koepke was creative director at Wieden+Kennedy where he worked on brands such as Coca-Cola, Nike and ESPN. He also opened Wieden+Kennedy’s New York office in 1999.


Cynthia Lieberman, Marketing and Media Strategist, Lieberman Communications: Equipped with an entrepreneurial spirit, Cynthia Lieberman is a marketing and media strategist who operates her own marketing and public relations consulting firm, Lieberman Communications. She is a leader in creative brand marketing, publicity and digital media strategies/integration for a long list of prestigious Fortune 500 companies and clients including Verizon, Google, and most major studios including Warner Bros., Sony, Fox, and Paramount as well as independent production companies, celebrities and non-profits. Her deep foundation of experience is fortified by a state-of-the-art graduate degree in the pioneering field of Media Psychology and Social Change, which focuses on the study of human behavior, how it is affected by the media and how to use it to motivate social change. Lieberman teaches Mass Communication Research/Social Media as an adjunct professor at CSUN and has received multiple Promax Medallion Awards in recognition of her creative marketing talents. She is also an advocate for global digital literacy and serves as a Board of Director for the National Association for Media Literacy Education (NAMLE) and is a former board member of the Television Publicity Executive Committee (TPEC).


Bruce Greenberg, Founder, iCinema Ventures:  A recent speaker at Digital Hollywood 2014, Bruce Greenberg has marketed and sold immersive storytelling products, technology and services in 4D, 3D, Interactive DVD and Blu-ray, and Interactive Cable Television and Home Entertainment,  most recently serving as the Senior Vice President of Studio and Filmmaker Relations for CJ 4DPlex, Korea.  Greenberg’s immersive career began with producing and directing interactive home video workouts for the same content company that began the wave with the Jane Fonda Workouts.  In the late 80's and early 90's, Bruce sold over 50 million VHS workout videos, truly beginning the interactive home entertainment business.  Then in the early 90's, Bruce helped to usher in interactive cable networks with cable broadcasting, phone and computer integration via North America's 2nd 24 hour cable news network, The Orange County Newschannel, where he was the creative director and head of on air promotions.  In the mid-90's, after winning several industry accolades for his television documentary work, Bruce was developing the value-added behind-the-scenes materials for the first 50 DVDs distributed by Hollywood's leading motion picture studios and earned the first DVD awards for his work on LA CONFIDENTIAL.   In 2011, Bruce brought together The Indianapolis 500 and 3Net (Sony, IMAX, and Discovery Channel) to produce a 3D insiders’ view of 100th Anniversary of the Indy 500.  Additionally in the past two decades, Greenberg has produced a myriad of short form marketing and advertising content to promote Hollywood’s most well-known franchises and stories for every Hollywood studio, television network, and major cable network.  Additionally, with 30 years in advertising, marketing, entertainment, journalism, and broadcasting, Greenberg's accomplishments include producing audiovisual marketing campaigns for Warner Bros., Buena Vista, Miramax, Columbia TriStar and Universal. His vibrant branding work can be seen in Warner Home Video’s 75thAnniversary Collection, The Warner Century Collection, and The AFI’s 100:100. Bruce also produced, wrote, directed and edited many of the documentaries on your favorite DVDs, as well as oversaw the execution of a variety of successful home video marketing campaigns.  Greenberg continues to stabilize studio relationships, create unique filmmaker projects, and to develop a richer future for out-of-home and location based storytelling through 4d technologies, products, and services. Currently Bruce is developing launch plans for a variety of immersive cinema, immersive technologies and immersive storytelling projects.  You can learn about these projects through updates at @4DBruceG on Twitter.


Guy Primus, founder + Chief Executive Officer, The VR Company: is the former Chief Operating Officer of Overbrook Entertainment, the film and television production company founded by actor/producer Will Smith and producer James Lassiter. He also co-founded and managed Tentpole Ventures, a seed-stage tech investment fund that focuses on consumer lifestyle companies and whose portfolio includes Pinterest, DogVacay, Fancy and Loom (acquired by Dropbox) for Smith. Prior to joining Overbrook, Guy was Director of Digital Media at Starbucks, where he co-created the popular "Pick of the Week" program. As Group Product Marketing Manager for Microsoft's MSN Entertainment, Guy