Tuesday, October 20th, 2015

4:00 PM – 5:00 PM - The VR - AR - Immersive Track

Session I: Salon III

Immersive Entertainment in the Out of Home Market - VR-AR, 360 Video and More

Tony Christopher, CEO/President and Founder, Landmark Entertainment Group

Ken Bretschneider, co-founder and CEO, The VOID

Brent Young, Principal and Creative Director, Super 78

Mats Johansson, President and CEO, EON REALITY

Brent Bushnell, CEO, Two Bit Circus

Kevin Williams, Consultant and writer, KWP, Moderator (former Imagineer)

live, one-on-one conversations with Patrick. With its branching storytelling, multiple screens and numerous 4D theater effects, SpongeBob SubPants is a one-of-a-kind, category-redefining experience.  Young was also the creative director for The Forbidden Caves, which opened in late Spring 2015 at Belgium’s Bobbejaanland theme park. This action-packed Immersion Tunnel attraction, a media-based experience that wraps a 3D stereoscopic projected display 180˚ around the ride vehicle, follows the success of Movie Park Germany’s The Lost Temple, the first Immersion Tunnel attraction Young developed (in conjunction with Riva Digital). Super 78 created the original story for The Forbidden Caves and also provided art direction for “Adventure Valley,” the park’s new themed area that is anchored by The Forbidden Caves.  In 2013, Young was the creative director for Spongebob Squarepants 4D: The Great Jelly Rescue, an exhilarating 7-minute adventure featuring the characters from the globally adored animated children’s franchise. The 4D attraction, which earned Super 78 a Visual Effects Society award nomination, is currently playing in select family destinations all over the world.  Another VES Award nominee was Flight of the Dragon, written and directed by Young in 2011. This large format “flying theater” film takes guests on an astonishing aerial tour of China’s most famous and beautiful landmarks. That same year, Young deployed state-of-the-art technology to tell the 9th century tale of the Maritime Silk Route from Southeast Asia to the Middle East as part of Typhoon 360º. Featuring a huge 360-degree multimedia theatre, this attraction is the centerpiece for the new Maritime Xperential Museum at Resorts World Sentosa in Singapore.  In 2010, Young wrote and directed Flying Over America, the flying theater attraction for Windows of the World theme park in Shenzhen, China. Guests follow legendary Chinese aviators Feng Ru and Tan Gen on a breathtaking aerial tour of the United States.  Young’s work at Universal Studios Singapore is also notable. As show director, he designed and produced Donkey Live!, a one-of-a-kind, interactive live show, where guests sing along and even talk with Donkey in an intimate theatre setting. Young served as show director for Madagascar: A Crate Adventure, the first attraction in the world based on the DreamWorks Animation film franchise and a fun-filled family experience bursting at the seams with show effects, visual effects, smell effects, water features, air cannons, smoke, fire, bubbles and general mayhem.  Young also served as media director for Shamu Believe, and visual effects supervisor for Busch Gardens’ 4D dark ride attraction, Curse of DarKastle. Currently, Young is developing new flying theater attractions for some of the top tourism destinations in the world.  A member of the Visual Effects Society, Producers Guild of America, and a board member of the Themed Entertainment Association (TEA), when Brent is not running his production company, playing in his band, or speaking on an industry panel, his focus is on developing feature films, vanguard theme park attractions, and co-hosting his podcast: www.theseasonpasspodcast.com


Tony Christopher, President and CEO of Landmark Entertainment Group, is the creator, designer, and producer of more than 100 live and experiential entertainment projects around the world. His portfolio includes designing and producing theme parks and attractions, Las Vegas casinos, Broadway shows, television shows and digital and interactive experiences for Universal Studios, Warner Bros., Paramount Parks, Six Flags, Sanrio Company, Milton Bradley, Mattel Toys and many other global brands. Tony founded Landmark Entertainment Group in 1980, which is credited with designing and producing high-tech attractions for marquee entertainment properties such as “Kongrontation,” “Terminator 2 3D” “Jurassic Park: The Ride” and “The Amazing Adventures of Spiderman 5D,” as well as Broadway productions and national theater tours such as “The Rolling Stones: Bridges to Babylon,” “Ghostbusters Live Stage Spectacular,” “Jesus Christ Superstar National Tour and many others.  Landmark Entertainment Group recently announced their new VR arm and their out-of-home mixed reality entertainment and educational destination concept that fuses art, culture and retail with virtual reality, augmented reality and themed architecture and design called the L.IV.E. Centre™. The L.I.V.E. Centre™ attractions will include an interactive museum, a virtual zoo and aquarium, a digital art gallery, a live entertainment stage, an immersive movie theatre and themed experience retail. The company is also developing an in-home daily-use VR application and a fully immersive in-home virtual reality theme park-inspired destination, both of which will be announced in the near future.


Ken Bretschneider, co-founder and CEO, The VOID: The Void announced plans to open the first of what it hopes will be many "virtual entertainment centers," in Pleasant Grove, Utah by June 2016.  The center will combine the physical environment with virtual reality technology to create what could be the ultimate gaming experience. The Void CEO Ken Bretschneider, who has invested $13 million of his own money in the project, hopes it will "fulfill a promise of what a virtual reality (VR) experience can and should be." Gamers will be able to choose an individual "game pod" in the center, enabling them to take part in a variety of adventures, from dinosaur safaris to fighting aliens in futuristic battlefields. "At The Void, you will walk into new dimensions and experience worlds without limits. From fighting intergalactic wars on alien planets, to casting spells in the darkest of dungeons, The Void presents the Future of Entertainment," the company's website says. The Void aims for the theme park to be affordable and accessible to a wide range of people, with each experience lasting for 30 minutes and tickets seen costing between $29 and $39. (From CNBC.com)


Mats Johansson, Co-Founder, President, and CEO Of EON Reality: Mats Johansson has developed partnerships and business with many leading companies worldwide such as Microsoft, HP, Nvidia, Atlas-Copco, Suzuki, Lexus, Boeing, Cornell University and Imperial College to mention a few, he also played a key role in the company’s rapid growth. Mats has over 20 years of experience in 3D Interactive Simulation technologies and is widely recognized as a leading innovator in his respective field. Mats specializes in strategic issues surrounding the development and transition of EON’s applications particularly in the aerospace/defense, Education, Energy and Manufacturing sector. He has been regarded as a subject matter expert and has been the program manager/consultant for many different projects such as Volvo Car engineering analysis, as well as Oil and Gas simulation projects in the North Sea. Mats earned a Masters Degree in Mechanical Engineering from Chalmers University and an MBA in International Business Administration from Gothenburg School of Business.


Brent Bushnell is the CEO of Two Bit Circus, a Los Angeles-based experiential entertainment company. Most recently the team launched STEAM Carnival, a modern re-imagining of the midway to inspire kids about science, technology, engineering, art and math. Previously he was the on-camera inventor for the ABC TV show Extreme Makeover: Home Edition. He was a cofounder of Anti-Aging Games creating casual games to reduce the risk of early memory loss and a founding member of Syyn Labs, a creative collective combining art and engineering to create high engagement for large brands and bands including Google, Disney and responsible for the viral hit Rube Goldberg music video for OK Go that garnered 40 million views on YouTube. In his spare time, Brent mentors teens in game development and entrepreneurship via programs such as Spark and NFTE. He publishes at brentbushnell.com and @brentbushnell


Kevin Williams, Consultant and writer, KWP; Kevin Williams founded KWP Limited, in 2004 as an international consulting operation, services include, (but are not limited to), the following:  market analysis, competitive industry summary, technology evaluation and management services including design, development and marketing. KWP also assists clients in the amusement and attractions industry to apply cutting-edge new technologies. KWP has amassed a wide list of clients, relying on industry intelligence, hands-on experience and an extensive background in the market. He is also founder and contributing Editor of the international Digital Out-of-Home Interactive Entertainment (DOE) industries leading subscription information eNewsletter service - The Stinger Report (www.thestingerreport.com) and The Redemption & FEC Report (www.theredemptionreport.com). With a large number of seminar, presentations and articles to his name, Kevin also is a regular guest columnist for the leading trade publications Vending Times, Tourist Attractions & Parks, InterGame and RePlay Magazine. Recently Kevin has co-authored a book on the sector called ‘The Out-of-Home Interactive Entertainment Frontier’ (published through Gower). And with this move he has also founded and is the chairman of the new Digital Out-of-Home Entertainment Network Association (DNA) (www.dna-association.com). The DNA Association having gathered leading developers, operators and investors in the re-emerging public space entertainment sector, and the new initiatives that are driving the growth in interest.

Brent Young is the President and Creative Director for Super 78, a new media design and production studio in Los Angeles that develops and produces award-winning, branded entertainment and educational experiences for the most admired theme parks, attractions and museums around the world including Movie Park Germany, Universal Studios Singapore, Busch Gardens, and the Happy Valley Theme Park in Shanghai.  Most recently, Young served as the creative director for The SpongeBob SubPants Adventure, the new immersive, interactive 3D character experience that opened in June 2015 at Moody Gardens in Galveston, Texas. Through the use of Geppetto, Super 78’s proprietary live animation system, guests help choose the direction of the adventure and have