Tuesday, October 20th, 2015

6:15 PM – 8:30 PM, Salon I

Special VIP Dinner:

Immersive Entertainment and Technology

The Interface: An Object of Beauty: The Doorway to Everything

Moderator: Philip Lelyveld, VR/AR Program Manager, USC Entertainment Technology Center

John Underkoffler, CEO & Chief Scientist, Oblong Industries

Philip Rosedale, CEO, High Fidelity (founder, Linden Lab)

Jack J. McCauley, Founder & President, McCauley Labs (Co-Founder and Chief Engineer,Oculus VR)

Richard Marks, Director, PlayStation Magic Labs, Sony Playstation

MIT's Media Laboratory, working in holography, animation and visualization techniques, and building the I/O Bulb and Luminous Room Systems.  At Oblong Industries, John leads its UI-centered design, technology, and commercial visions. His foundational work at MIT included innovations in optical and electronic holography, large-scale interactive visualization techniques, and the I/O Bulb and Luminous Room systems. He has been science advisor to films including Minority Report, The Hulk, Aeon Flux, and Iron Man. John is also active on several boards, including the E14 Fund and Cranbrook Academy's National Advisory Council. He holds a PhD from the MIT Media Lab.
























Richard Marks directs the PlayStation Magic Lab in Sony Computer Entertainment, which focuses on using technology to explore new interactive experiences. He studied avionics at the Massachusetts Institute of Technology before getting his PhD at Stanford University in the Aerospace Robotics Lab. Marks has worked at PlayStation since 1999, leading the creation of EyeToy, PlayStation Eye, and PlayStation Move. Most recently, he has been involved with PlayStation 4 interaction and Project Morpheus, PlayStation’s virtual reality technology.


Philip Rosedale, CEO/Founder, High Fidelity: In 1995, Philip Rosedale created an innovative Internet video conferencing product ("FreeVue"), which was later acquired by RealNetworks, where in 1996 he went on to become Vice President and CTO. In 1999, Rosedale left RealNetworks, founded Linden Lab and built a virtual civilization called Second Life, creating an open-ended, Internet-connected virtual world. Following Second Life, Rosedale worked on several projects related to distributed work and computing. Excited by innovations in these areas and the proliferation of new VR-enabling devices, he re-entered the world of VR in 2013, founding High Fidelity. Philip holds a B.S. in physics from University of California, San Diego.


Philip Lelyveld is the Program Manager at the USC Entertainment Technology Center within the School of Cinematic Arts.  The USC Entertainment Technology Center (www.etcenter.org) is funded by the six major Hollywood studios plus related companies and CE companies to advise them on emerging technology-related opportunities and help them avoid format wars.  He also consults on emerging opportunities and business development for companies in the entertainment and related spaces. Mr. Lelyveld is currently leading the Virtual Reality / Augmented Reality Project; examining the creative, technical, and business issues that will shape this new, emerging art form. He recently brought together 120 storytellers to discuss and document thinking on the emerging language of VR storytelling. Phil is also overseeing a market research study to determine if aggregating niche markets is a more effective social media marketing strategy than pursing a mass markets. Prior to this he oversaw the Next Gen Display (‘UHD TV Plus’) Project and managed the Consumer 3D Experience Lab at the USC ETC.  The Lab researched stereoscopic 3D in the home, on personal devices, in public spaces, in advertising, and in theaters.  The Lab also covered 3D audio and 3D printing. Prior to USC Mr. Lelyveld spent 10 years within Disney’s corporate New Technology and New Media group coordinating major entertainment technology initiatives among the business units and representing Disney at multi-studio and multi-industry consortia.


Jack J. McCauley, Founder & President, McCauley Labs: To call Jack McCauley a builder is an understatement. The inventor has had a fascination with machines and engineering since early childhood, even earning $1,000 in savings bonds from Tinker Toys as a 9-year-old in honor of his earliest inventions. That tinkering instinct has served Jack well through a storied career spanning several disciplines and industries in the technology arena. Jack’s technical genius has permeated consumers’ everyday lives and some creations are synonymous with popular entertainment.  He’s best known for inventing the first scrolling feature of the computer mouse and for engineering the controllers for the revolutionary Guitar Hero video game series which ignited the multi-billion dollar music rhythm games genre.  Jack later joined forces with Palmer Luckey as Co-Founder and Chief Engineer at Oculus VR to create the Oculus Rift, a consumer virtual reality head-mounted display.  Jack is credited with designing the DK1 and DK2 for developers.  In addition, he was one of the originators of the universal serial bus (USB) port standard for computer peripherals.  As an expert in microelectromechanical systems (MEMS), Jack pioneered use of MEMS technology in gaming.  His ingenuity has been recognized with industry accolades including the prestigious Red Dot design award.  Currently the Founder and President of McCauley Labs, an incubator that brings clients’ ideas to the mass market, Jack applies his innate ability to recognize the potential of new concepts and seamlessly adapts designs to cultural preferences and practices.  He built McCauley Labs on the principle of mentoring for success to guide and empower innovators to realize their vision. Jack teaches Design Innovation at U.C. Berkeley’s recently unveiled Jacobs Hall.  He’s proud to be able to inspire new generations of engineering students at his alma mater.


John Underkoffler, Chief Executive Officer, Oblong Industries: John Underkoffler, designed the computer interfaces in the film Minority Report. John Underkoffler led the team that came up with this interface, called the g-speak Spatial Operating Environment. His company, Oblong Industries, was founded to move g-speak into the real world. Oblong is building apps for aerospace, bioinformatics, video editing and more. But the big vision is ubiquity: g-speak on every laptop, every desktop, every microwave oven, TV, dashboard. "It has to be like this," he says. "We all of us every day feel that. We build starting there. We want to change it all." Before founding Oblong, Underkoffler spent 15 years at