Tuesday, October 20th, 2015

9:45 AM – 11:00 AM – The VR - AR - Immersive Track

Session II: Ballroom Terrace

AR – VR and the Human Brain: The Impact of Neuromarketing on the Real-Time Design of Immersive Entertainment and Advertising Productions

Garry Hare, PhD. Director of the Media Psychology Graduate Program, Fielding Graduate University (Moderator)

Christophe Morin, PhD, CEO of Sales Brain and Faculty, Fielding Graduate University

Jeffrey Ventrella, Artificial Life and Virtual Worlds Innovator, Wiglets

Paul Zak PhD., CEO of ZESTxLabs and Director, Center, Neuroeconomic Studies, Claremont Graduate University

Brian Selzer, Vice President, Business and Product, Development, DAQRI

components to the multiuser 3D platform, including Flexible prims, Followcam, and avatar puppeteering.  Jeffrey taught Building Virtual Worlds at SFU in Vancouver, and has taught courses at Tufts, UCSD, and Syracuse. He has presented his work internationally and published papers on cellular automata, fractals, and realtime simulations demonstrating Darwinian evolution (GenePool). In 2012 Jeffrey founded Wiggle Planet LLC to commercialize autonomous creatures (Wiglets) which use virtual physics, artificial intelligence, and genetics, for educational augmented reality applications.


Brian Selzer, Vice President, Business and Product Development, DAQRI: As a pioneering creative executive for over 15 years, Brian Selzer has made his career pushing the boundaries of digital media and entertainment. Having established business models that drive today's online, mobile and social media space, he is a recognized leader and innovator in the interactive industry. Brian has created, produced, marketed and distributed award-winning content to a client list that includes Sony, Microsoft, EA, Activision, Fox, Universal, Warner Brothers, Paramount, MTV, Marvel, Hasbro, Pepsi, Nike, Lego, NBA and others. As an entreprenuer, Brian has co-founded several globaly recognized venture backed companies, including Ogmento, Inc., the first developer and publisher of location-based, augmented reality games and entertainment. Brian is a sought after speaker at industry events and serves as an advisor on augmented reality initiatives, location-based apps and services, immersive technologies, emerging media platforms, games, gamification, transmedia, and the future of entertainment.


Paul J. Zak is a scientist, prolific author, and public speaker. His book The Moral Molecule: The Source of Love and Prosperity was published in 2012 and was a finalist for the Wellcome Trust Book Prize. He is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. Dr. Zak also serves as Professor of Neurology at Loma Linda University Medical Center. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. He is credited with the first published use of the term "neuroeconomics" and has been a vanguard in this new discipline. He organized and administers the first doctoral program in neuroeconomics. Dr. Zak's lab discovered in 2004 that the brain chemical oxytocin allows us to determine who to trust. His current research has shown that oxytocin is responsible for virtuous behaviors, working as the brain's "moral molecule." This knowledge is being used to understand the basis for civilization and modern economies, improve negotiations, and treat patients with neurologic and psychiatric disorders. Dr. Zak's work on oxytocin and relationships has earned him the nickname "Dr. Love." His current work applies neuroscience to improve marketing and consumer experiences, and to build high performance organizations.


Christophe Morin, PhD, CEO of Sales Brain and Faculty, Fielding Graduate University: With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience and media psychology. Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world. Christophe has received multiple awards during his career. In 2011 and 2103, he received prestigious speaking awards from Vistage International. In 2011 and 2014, he received Great Mind Research Awards from the Advertising Research Foundation (ARF). Christophe has delivered more than 2000 talks in over 20 different countries. Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association.


Garry Hare, PhD. Director of the Media Psychology Graduate Program, Fielding Graduate University: Garry is the Director of Fielding Graduate University's Media Psychology Graduate Program and on the Media Psychology doctoral faculty.  He focuses on the junction where cognitive science, information design and immersive technologies impact the visualization of complex data. He advises selected media companies, foundations and venture firms on strategy and the creative use and impact of immersive media, mobile augmented reality and the disruptive impact of real time media on social advocacy.  Over two decades, Garry has founded and/or held senior management positions with companies creating rich media content and enabling technologies.  These solutions usher in new forms of entertainment, mobile communications and social impact.  He was President and CEO of Amiga, Inc., Executive Vice President of Into Networks with worldwide responsibility for Broadband Media, President and COO of OZ.com, the creators of Helsinki 2000 (the first virtual world) and the Intel virtual museum project.  Garry was founder and CEO of the award winning digital publisher, Fathom Pictures Inc., specializing in sports and education simulations.  He was founding Managing Director and CEO of Philips Media Europe on behalf of Philips N.V.  As head of this European digital publishing company he built management and creative teams to support the creation and distribution of digital products throughout Europe.  He has created digital products and/or advised companies such as LucasFilm, the Griffin Group, Philips N.V., Ericsson and Apple Computer, among many others, on new media content creation and strategy.  Garry has held faculty positions at INCAE (an international campus of The Harvard Business School and The Harvard Institute of International Development), The University of Washington Graduate School of Public Policy and The University of Southern California Graduate School of Public Administration.  He began his career at the Walt Disney Company and holds a Ph.D. in Organization Behavior and Development from the University of Southern California.  Garry is affiliated with The American Psychological Association, The Broadcast Educators Association, CTIA, The National Association of Broadcasters, The Earth Institute, The Surfrider Foundation, The World Affairs Council, The Commonwealth Club, The Environmental Forum and others. As a producer, his work has been acknowledged with the Cindy Award, 5 InVision Awards, the NEVI, CDIA and Paris Super Show awards as well as Best Consumer Product at Japan’s Flower and Green. He is a frequent speaker on Innovation, Media and the impact of Real Time Data and Information at conferences around the world.   Selected keynotes and panels: The Immersive Tech Summit, Digital Hollywood, the Conference on Immersive Education, the Augmented Reality Event, IMTech, The National Association of Broadcasters, the Broadcast Educators Association,  MILIA, The Forbes New Economy Conference, The Conference on Disruptive Innovation, The American Film Institute, The Sedona Conference on Technology and Education, the Edinburgh Conference, Personal Technology Outlook, the World Affairs Council, the London Conference on Interactive Media, CES, MipComm, CTIA, The Advanced Center for Computer Studies, and The Screen Actors Guild.  Multimedia Producer Magazine selected him as one of the World’s Top 100 Producers.

Jeffrey Ventrella, Artificial Life and Virtual Worlds Innovator, Wiglets: For over 20 years, Jeffrey Ventrella has been an innovator at the intersection of artificial life, virtual worlds, digital art, and user interaction. While he was a researcher at the MIT Media Lab, Jeffrey developed genetic algorithms to evolve locomotion in virtual animals with interactive tools to encourage humor and emotional engagement. He was Principle Inventor at There.com, a virtual world he co-founded in 1998 which pioneered nonverbal online communication. Jeffrey's expertise in avatars culminated in his book, Virtual Body Language, published by ETC Press of Carnegie Mellon University. After developing interactive tools for 3D modeling at Adobe Systems, Jeffrey joined Second Life where he created