Tuesday, October 20th, 2015

10:45 AM - Noon

Track I: Salon II - Live Webcast from this Room

Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience

John Rubey, CEO, Fathom Events

Sharon Mussalli, US Industry Manager, Entertainment, Global Marketing Solutions Team, Facebook

Hanny Patel, Sr. Director, Revenue & Product Marketing, DIRECTV, part of the AT&T family

Keyvan Peymani, Managing Director, Digital Strategy Division, ICM Partners

Don Daglow, CEO, 4thRing Inc., President, Academy of Interactive Arts & Sciences Foundation

Don Levy, President, Smith Brook Farm, Moderator

Hanny Patel is Sr. Director, Revenue & Product Marketing, DIRECTV, part of the AT&T family. In this role, she is responsible for overseeing revenue for all digital distribution businesses including pay-per-view, which includes movies & events as well as VOD marketing, resulting in a combined annual revenue responsibility of $575M. Patel joined DIRECTV in 2011 and has since then delivered double-digit YOY revenue growth and secured the first ever DIRECTV exclusive pay-per-view and on demand movie Get the Gringo. In addition to this, she launched a new programming strategy for the movies brand through the acquisition of over 20 films with this innovative new windowing strategy.  She is currently leading the business team that is evaluating the launch of DIRECTV digital services, including SVOD and Electronic-Sell-Through (EST).  Prior to joining DIRECTV, Patel was vice president for Sales & Marketing at Showtime Networks.  At Showtime, Patel had account management responsibilities for the DIRECTV account where she developed and implemented marketing initiatives that resulted in SNI HH growth of over 4M subscribers or 20% growth in overall Showtime subscribers Patel holds a BS in Communications from Cornell University, and is based at DIRECTV’s El Segundo, Calif. headquarters.


Don Daglow, CEO, 4thRing Inc., President, Academy of Interactive Arts & Sciences Foundation: Don Daglow is a three-time Inc. 500 CEO and 2008 Technical Emmy® Award recipient who advises game developers and publishers around the world, as well as teaching entrepreneurs at the Founders Space accelerator in San Francisco. His clients range from small mobile game startups to large international publishers.  Don is the only games industry executive who has led development teams on every generation of the first three decades of video game consoles, working on each cycle from the Intellivision in 1980 to the PS4 today. He produced two of EA’s first three sports titles and led development teams on the award-winning sports games La Russa Baseball , Madden NFL for PC, and NASCAR Racing.  He speaks extensively in North America, Europe and Asia at conferences focused on interactivity and entertainment.  He also serves as President of the Academy of Interactive Arts & Sciences Foundation, the charitable arm of the AIAS.  Don's career in game design began in 1971 (before Pong), and he has been designing online titles since 1987 (before the Internet). In addition to an Emmy® Award for Technology and Engineering in 2008 for his creation of Neverwinter Nights, the first graphical MMORPG, he also received the CGE Award in 2003 for "groundbreaking achievements that shaped the Video Game Industry," and his game Utopia is featured in the touring Smithsonian Museum "Art of Video Games" exhibit.


John Rubey is Fathom Events’ first CEO, bringing the alternative content leader more than 25 years of digital content and entertainment marketing experience. Previously, Rubey served as president of Rubey Entertainment where he was responsible for the overall vision, entertainment marketing, digital content development and execution of the company’s strategic initiatives.  Prior to Rubey Entertainment, he oversaw the filming and distribution of all AEG Network LIVE’s music festivals to leading content distributors such as: VEVO, YouTube, HULU, Yahoo!, MySpace and others, in addition to festival and artist sites, mobile phones and high-definition TV. He was also directly responsible for capturing the industry’s top music festivals and concert performance in digital 3D for cinema distribution worldwide. With more than a decade of experience partnering with Fathom Events as a content provider, Rubey brings a unique perspective to his role as CEO.  In addition to being the President of AEG Network LIVE, Rubey previously founded and owned Spring Communications, a leader in Pay Per View concerts and events, and held the position of COO of PACE Management (now LIVE Nation), for over six years prior to Spring Communications.


Don Levy, President, Smith Brook Farm: on Levy has been at the forefront of the entertainment industry’s digital transformation, developing “the intersection of entertainment and technology” throughout his career and at Sony Pictures Entertainment (Columbia Pictures/Sony Pictures Digital) from 1995-2012.  He founded Smith Brook Farm in 2012 as a creative consultancy and is also the co-founder of Spud Media, LLC, a new entertainment venture serving the family market.  During his tenure at SPE, he was a key member of Sony Pictures Digital’s senior executive team, involved in the management, marketing, communications, public relations, organizational development and digital policy functions of his division and the company. He was instrumental in the growth of SPE’s visual effects, animation, post-production and digital entertainment businesses.  Levy originally joined Sony Pictures as the studio’s awards campaign consultant where his efforts resulted in a Best Picture nomination for “Sense and Sensibility” and the Academy Award for its screenplay adaptation by Emma Thompson.  At Sony Pictures Imageworks and for Sony Pictures Animation, he helped earn more than a dozen Oscar™ nominations and Academy Awards for Best Animated Short (The ChubbChubbs) and Best Visual Effects (Spider-Man 2).  Don is a member of the Academy of Motion Picture Arts & Sciences, serving on its feature animation nominating committee and recently chaired a working group for the Science and Technology Council. He also is a member of The Television Academy’s Interactive Peer Group, The Visual Effects Society, ASIFA Hollywood, the International Photographers Guild and METAL, the Media, Entertainment and Technology Alpha Leaders organization.  Levy is a frequent speaker on the subjects of innovation, digital creativity, education and visual effects. His 2012 talk on the principles and evolution of visual effects at the TED Conference in Long Beach, CA was posted on TED.com in January 2013. He is active in local education issues and organizes TEDxConejo in association with the Conejo Valley (Thousand Oaks, Ca) Unified School District.  Levy is on the faculty of Boston University’s L.A. Program, where he teaches Entertainment Marketing.  He holds a visiting scholar post at the University of Southern California’s School of Cinematic Arts, exploring collaborative production models, and he is a consultant to USC’s Entertainment Technology Center.  He is an advisor to Cosmic Forces, a content start-up specializing in animation and mobile applications, Smartoonz, an animation production company, and serves on the board of advisors for BLUE, the Ocean Film Festival and Conference, a leading forum for  filmmakers, researchers and individuals actively engaged in the study and protection of the oceans.  Levy attended New York University,  received his B.A. from the University of Denver and earned  certificates from UCLA’s Anderson School of Business.

Sharon Mussalli currently serves as US Industry Manager, Entertainment on the Global Marketing Solutions team at Facebook based out of the New York office.  Her team oversees relationships between television networks and film studios across the Facebook and Instagram platforms.  Through their efforts, the team forges key strategic partnerships in television and film that contribute to their continued growth across all core initiatives. Sharon brought 14 years of tenure in the entertainment and lifestyle media space to her role at Facebook, most recently having served as Director of Digital Media at Clear Channel Media + Entertainment/iHeartRadio.  Sharon holds a BA from Tufts University and an MBA from the MIT Sloan School of Management.