Tuesday, October 20th, 2015

10:45 AM - Noon

Track IV: The Women's Creativity Workshops  Poolside Tent I

Living the Life: Women Entrepreneurs, Lifestyle Innovators and Disrupters

Miss Kris Turner, Fashion + Lifestyle + DIY Blogger

Katie Elmore Mota, Co-President and Executive Producer, Wise Entertainment

Joanne Rubino, Senior Vice President of Production, Thinkfactory Media

Valerie Alexander, author, How Women Can Succeed in the Workplace (Despite Having "Female Brains")

Dr. Meghana Bhatt, Co-founder & VP, Data Science, FEM Inc.

Lisa Kraynak, Founding partner, Propelle partners, Moderator

award-winning short film, "Making the Cut," produced and directed the compelling PSA campaigns, "The Wedding Matters," "Life Support," and "Say I Do" to advocate for marriage equality, and will soon be directing the faith-based feature film, "Rounding Third," starring Kevin Sorbo.  As a professional speaker, Valerie travels the country with her entertaining and informative talks, "How Women Can Succeed in the Workplace (Despite Having Female Brains)" and her inspirational "Speak Happiness!" series of workshops and keynotes, helping companies, employees, entrepreneurs, artists and others stay positive, move forward, increase productivity and maximize profits by making happiness a priority.   Valerie spent her pre-Hollywood career in the Silicon Valley where she worked on some of the most important transactions of the Internet era as a securities lawyer, an investment banker and V.P. of Business Development at two new media start-ups.  Valerie received her B.A. from Trinity University and her J.D. and M.S. degrees from the University of California, Berkeley. In the spring of 2010, she was invited back to Berkeley Law to teach the legal ethics seminar, "Representation of Law in Film."  She currently lives in Los Angeles with her husband, writer-producer Rick Alexander, and their ill-mannered German Shepherd, Pepper.


Katie Elmore Mota is founder, co-president and executive producer of Wise Entertainment, a Los Angeles-based production company focused on edgy and entertaining content that is socially relevant.  With her husband Maurício, she serves as executive producer of “East Los High,” a drama series which has earned three Emmy nominations for its realistic portrayal of inner-city Latino high school students since its debut on Hulu in 2013.  Now in its third season, the show consistently draws strong ratings on Hulu and is the #1 series ever on Hulu Latino. Prior to Wise Entertainment, Katie produced the 70-episode telenovela “Último Año” with MTV Latin America that aired in the U.S. and in 18 Latin America countries.  Both “East Los High” and “Último Año” were developed while Katie previously worked at the Vermont-based nonprofit Population Media Center (PMC).  As vice president of communications and programs at PMC she worked closely with the UN, governments, other non-profits, and media partners to oversee the development and production of numerous programs using media for social change around the world in countries including Mexico, Jamaica, Ethiopia, Egypt, Turkey, Papua New Guinea, Thailand and Vietnam. Katie received a Masters in Media Studies from the New School for Social Research in New York and degrees in History and Sociology from the University of Vermont, as well as a strong focus in photography.  While an undergraduate she launched a concert production business, producing nearly two dozen national touring acts each year and several benefit concerts.  She later counseled Vermont Governor Howard Dean’s presidential campaign on how to reach young voters using music and entertainment, before interning with the music department of “Jimmy Kimmel Live.”


Joanne Rubino, Senior Vice President of Production, Thinkfactory Media: An Emmy® nominated producer with over 28 years of experience, Joanne Rubino is a veteran of the entertainment industry. As senior vice president of production, she oversees all aspects of production for Thinkfactory Media’s vast slate of projects and over the past 16 years, has played an integral role in the growth of the company.Most recently, Joanne was a producer on the ratings juggernaut, Hatfields & McCoys (History) and also produced the behind-the-scenes companion documentary, America’s Feud: Hatfields & McCoys.  She currently is the only female producer on the highly-anticipated ten-hour television event, Texas Rising (History) and is the executive producer on its promotional documentary,Avenging The Alamo: The Road to Texas Rising.  Joanne is well-known in the industry for producing quality documentaries, and earned an Emmy® nomination for her work on Brando (Turner Classic Movies) in 2007.  Other SVP of Production credits include: the highly successful and buzzworthy, Marriage Boot Camp: Reality Stars (We TV), TV One’s highest rated franchise, R&B Divasand the fan popular, Gene Simmons Family Jewels (A&E) starring KISS front man Gene Simmons. Prior to joining Thinkfactory Media, Rubino amassed experience across a myriad of areas in the entertainment industry. Starting out reading scripts at Jersey Films, she later held positions at Arnold Shapiro Productions and Authentic Entertainment, before accepting a job at what was then known as The Greif Company (now Thinkfactory Media). Throughout her years of working up the business production side of the industry, Joanne was able to maintain a hand in creative, being a fixture both behind and in front of the camera and having had guest stints on various series such as NYPD Blue, 7th Heaven, Passions, ER, Six Feet Under, The Unit, Freddie, The District, Punk’d, Prank My Mom, Vice Academy and more. Joanne resides in Encino with her husband and her energetic, six year old daughter, Ruby.


Dr. Meghana Bhatt comes to FEM Inc. after spending ten years in academia studying the basis of human decision-making. The main focus of her research has been developing predictive mathematical models of behavior that are based in biology and psychology. She received her AB in mathematics from Harvard, and her Ph.D. from Caltech in behavioral and neuro-economics. She consults with the Human Neuroimaging Laboratory of Virginia Tech studying the effects of narrative on learning and behavior. Twitter: @FEMInc


Lisa Kraynak is a pioneer in the development of innovative brands and experiences that bring value to consumers’ lives. She has more than 20 years of experience, which have included key roles at Demand Media, NBC Universal, iVillage, Viacom, Intuit, the City of New York, and Del Monte Foods.  In 2012, Lisa launched Propelle partners, a digital business accelerator, dedicated to growing entertainment, media and e-commerce businesses. Clients range from early stage start-ups, to mid-level growth companies as well as large multi-national organizations focused on profitably scaling their digital businesses. Prior to founding Propelle partners, Lisa served as Senior Vice President and General Manager at Demand Media, contributing to the $1.B IPO, where she launched the company’s major extension into the Women’s category and built the consumer brand and business in the Fashion and Beauty segment. As General Manager, she led the partnership between Demand Media and Tyra Banks, driven by a large and compelling library of content, including over 1100 original videos created for the YouTube platform, as well as multi-million dollar sponsorships from L’Oreal and additional blue-chip advertising partners. Before Demand Media, Lisa was a senior executive at NBC Universal, where she served as a core member of its Digital Media group, overseeing a significant expansion which included the creation of the company’s first digital studio for video content, the acquisition of iVillage and the launch of Hulu.com, all of which helped to grow the company’s digital revenues to more than $1 billion over four years. Before NBCU, Lisa held key posts with the City of New York under the Bloomberg Administration, where she served as Senior Vice President of Marketing as well as with Viacom, where she worked with the world's leading advertisers and agencies to develop industry-leading, integrated marketing platforms which spanned Viacom's entire portfolio of media assets. Prior to Viacom, Lisa was on the founding team of iVillage.com, helping to grow the company to a $2.2B IPO where she served in a variety of Programming, Community, Marketing and General Management roles, establishing iVillage as one of the top 20 sites on the Internet. Preceding iVillage, she worked in the Silicon Valley for the Intuit Corporation managing the OEM business and leading all consumer acquisition. She began her career with Del Monte Foods, advancing through a steady progression of sales, marketing and brand management posts. Whether starting something from scratch or working within large companies to launch new businesses, Lisa has consistently been on the forefront of imagining and implementing new ways to provide consumers compelling solutions and experiences.

Valerie Alexander, author, How Women Can Succeed in the Workplace (Despite Having "Female Brains"):  Valerie Alexander is the author of "Happiness as a Second Language: A Guidebook to Achieving Lasting, Permanent Happiness," and the forthcoming book, "Success as a Second Language: A Guidebook for Defining and Achieving Personal Success." She writes for a number of media outlets, including Jezebel and WomenNetwork.com, and her articles on The Huffington Post have been viewed more than 3 million times.  As a screenwriter, Valerie has worked with Joel Schumacher, Catherine Zeta Jones, Barry Sonnenfeld, Ice Cube and others. She co-wrote, produced and directed the