Wednesday, October 21st, 2015

2:15 PM - 3:30 PM

Track II: Salon III

Live Stream of Music Festivals, Concerts and Sporting Events: Brands, Bands and New Technologies

Andrew Klein, SVP Global Partnerships AEG

Hank Neuberger, President of Springboard Productions

Brian Anderson, Music Sponsorships, YouTube

Allen Sanford, co-founder, Livelist

Thomas Constabile, Associate Director, Strategic Marketing & Development, Verizon Ventures

John J. Petrocelli, CEO, Bulldog Digital Media, Moderator


VEVO, MTV, EMI, Universal Music Group, Microsoft and music icon/Rock and Roll Hall of Famer, Prince.  He founded Bulldog Digital Media, a premium digital video, execution, and implementation company that specializes in digital media and premium live streaming video content experiences to provide reach, engagement and ROI for all stakeholders looking to present optimized video content engagements to users on all connected device platforms. His expertise on how to optimize premium content using industry vetted and tested technologies, scalable tools and relationships with the world’s leading distribution and content platforms separates Bulldog Digital Media from all other digital media companies.  John has a deep understanding of digital music, having created Prince’s digital strategy that earned Prince a Webby Award, a Webby Lifetime Achievement Award and a Billboard Award for Best Use of Technology by an Artist.  Previously John was Vice President of Sales and Business Development of AEG Digital Media, the digital media services division of AEG after selling his company, Incited Media where he served as CEO, to AEG in 2009.  He singlehandedly grew AEG Digital Media to become the leading provider of managed webcasting and live streaming services in the digital media industry today including a multi-million dollar services agreement with Google. At AEG he executed services agreements to enable The Grammys, The Oscars, Coachella, Bonnaroo, Austin City Limits, Lollapalooza, American Express’s Unstaged series on YouTube and VEVO, the Royal Wedding, the MTV VMA’s, the E3 conference and live streaming events for brands like HP, Hyundai, Oracle, Heineken, Pepsi, Coke, Dell, AMD and Mars.Today Bulldog Digital Media works with companies that include Verizon, Taco Bell, Delta, Ustream, Superfly Presents, Procter and Gamble, and SONY.  John maintains trusted relationships with decision makers for any live content experience and is connected to every stakeholder in the live event ecosystem.


Brian Anderson, Music Sponsorships, YouTube: Brian Anderson leads live music festival sponsorships at YouTube including Coachella, Global Citizen, and TBA others in 2015 that will bring hundreds of amazing performances and fresh new viewing experiences to millions of music lovers. His past festival projects have included Coachella 2013 and 2014, TomorrowWorld 2013 and 2014, and Lollapalooza, Bonnaroo, and Austin City Limits in 2012. He helps major brands make real connections with fans through concert webcasts and custom music programs that leverage Google tools and technologies to create innovative and interactive live and on-demand music experiences. Brian’s been at Google for 4 years, and before that led sales development for the western region at Bloomberg BusinessWeek. Prior to that he worked at McGraw-Hill, A.D.D. Marketing, Real Detroit Weekly, and interned at Psychopathic Records. Follow him @HeyyyBA


Hank Neuberger, President, Springboard Productions: Founder of Springboard Productions, Grammy-winning Producer, and the Supervisor of Broadcast Audio for the annual Grammy Awards telecast.  Producer of live multi-channel Music Festival Webcasts since 2005, including in 2013:  Coachella, Bonnaroo, Lollapalooza, Outside Lands, and Austin City Limits Festivals. Producer of HD broadcasts for Palladia, AXS, Fuse, Vevo, and PBS featuring artists including Arcade Fire, Kanye West, The Dave Matthews Band, Kaskade, Nine Inch Nails, Pearl Jam, Kings of Leon, John Fogerty, Phish, and Muse, among many others.


Andrew Klein is currently the SVP of Global Partnerships at AEG.  His current responsibilities include the monetization of the AEG Live festivals, tours, and music clubs.  These assets include but are not limited to Coachella, Jazz Fest, Firefly Festival, Stagecoach, Best Buy Theatre, the Roxy, and a plethora of music tours. Andrew was an early player in the webcasting world executing agreements for the AT&T Blue Room broadcast deals with Coachella, New Orleans Jazz Fest, and the Mile High Music Festival.  And recently he was instrumental in orchestrating the YouTube and AXS TV deals with Coachella, Jazz Fest, Firefly and other AEG festivals. In addition to the broadcast deals, Andrew has been responsible for some of the more iconic sponsorship deals in his career.  Here are just a few: • Lilith Fair (original Tour):  Volkswagen, Borders Books, Tower Records, Levi’s, Chev • Katy Perry  - Staples • Universal Amphitheatre Naming Rights – Gibson Guitars

• Best Buy Theatre Naming Rights – Best Buy - Prior to AEG, Andrew started an entertainment marketing company called Revolution Marketing and also worked for EMCI. Andrew is an avid tennis player who lives in Chappaqua, NY with his wife Marlo and 3 kids.


Tom Constabile is an Associate Director of Strategic Marketing & development for Verizon Ventures. Tom’s team works closely with Corporate partners, Venture Capital firms and emerging start-up companies to identify new investment, business model, joint development and commercial opportunities across Verizon’s global platforms for consumer, enterprise and small business customers. Prior to this position Tom managed strategic partnerships including joint ventures with Skype, MTV and Rhapsody. Mr. Constabile also helped launch the Developer Relations and Business Development team for the Verizon Developer Community. Tom joined Verizon Wireless in 2005 to launch the V CAST Music platform and was instrumental in building V CAST Music into a top 10 digital media retail business. Prior to Verizon Wireless Mr. Constabile spent 10 years as an Entrepreneur in Digital & Interactive Media, Journalist and Editor holding leaderships positions at Start-ups (, and founding his own Talent Management & Interactive Consulting firm, UpMedia, inc.


Allen Sanford, co-founder of Livelist operates within the independent side of the music business, and was one of the first music venue owners in the United States to stream live concerts nightly.  He has produced 1000+ live streamed music experiences from his venue and other productions in the last 7 years, working with artists across the board ranging from Jimmy Buffet to NOFX to Amos Lee.  As the first Justin.TV (now Twitch) music beta partner in 2008, Allen's early digital pioneering of the live digital performance ultimately fueled the birth of what Forbes' called the ultimate source for discovering and watching live streaming concerts online (Forbes, July 2013), and is working to enable what Roger McNamee (Elevation Partners) calls "the first new music product since MTV."  In addition to IROCKE, Allen has founded, owned and/or managed 12 businesses in the music-food-wine sphere, and still owns/oversees 6 properties in his portfolio that exceed $13m annual revenue.



John Petrocelli is a leader in the digital media industry with a deep and vast knowledge of the digital distribution of premium content and the digital media and video ecosystem. John has been instrumental in helping major media companies establish optimal strategies to both distribute and monetize their content for over 15 years. These companies and brands include: NBA, NHL, NBC/Universal, Discovery, Disney, Sony, YouTube/Google, American Express, Nokia,