Wednesday, October 21st, 2015

9:00 AM - 10:15 AM

Track I: Salon II - Live Webcast from this Room

Innovation in Video Advertising: Enhancing Brand Experience - Maximizing Revenue in Syndication, Ad Insertion and Live Streaming

Rachel Spiegelman, President, Pitch

Ian Greenblatt, Vice President, Strategy & Business Development, ARRIS

Offer Yehudai, President, Inneractive

Ross McCray, CEO and co-founder, VideoAmp

Jeroen Wijering, co-founder and Creator, JW Player

Neil Patel, SVP | Business Strategy and Innovation, The Martin Agency

Robert Cain, Partner, Pacific Bridge Pictures, Moderator

emphasis on mobile content and applications and has originated several mobile advertising patents while consulting with Disney Imagineering’s Research and Development arm. During his career Neil has worked on a number of brands including American Express, Visa, Mastercard, Coca cola, Gatorade, Pepsi, Mazda, Nissan, GM, Energizer, Exxon, Northrup Grumman, Blue Cross, MetLife, Disney, Universal Studios, Sony Playstation and many others


Ian Greenblatt is Vice President, Strategy & Business Development. Greenblatt’s  role is centered around defining and driving the output of software and hardware based converged experiences and next generation television products to research and industry partners. This includes driving best-of-breed partnerships and corporate development opportunities. He also serves the company as a subject matter expert around the business of television and both traditional and OTT content distribution, as well as content metadata and the second screen.  Prior to joining ARRIS through the acquisition of Motorola Home, Greenblatt was co-founder and General Counsel of Broadbus Technologies, the pioneer of solid-state memory based computer systems for delivering both movies and television on-demand. Broadbus is considered to be one of the most successful start-ups in the New England region since the tech bubble of '99, evidenced by its acquisition by Motorola in September 2006 for $181m.  Prior to Broadbus, he held positions with Fox, Warner Bros., Kirkland & Ellis and The Entertainment & Intellectual Property Group (an entertainment law firm in Chicago). Ian is a frequent guest lecturer; he has lectured at MIT Sloan School of Management, Georgia Institute of Technology and Northwestern University, and industry events such as CES and DigitalHollywood. An avowed techie, he was an Alpha and Beta Tester for, Joost, Hulu, Boxee, and many Motorola devices and services. He holds a BSC from Northwestern University, a JD from DePaul University College of Law, and sits on the board of directors of USC's Marshall School of Business Institute of Communication Technology Management.


Rachel Spiegelman, President, Pitch: Rachel has been leading the breathtaking pace of growth at Pitch since the very beginning, when the agency was launched in 2008. She is the living, breathing embodiment of the agency’s working philosophy: “We never stop pitching our clients’ business.” Rachel has been instrumental in Pitch’s year-over-year success – recognized by Advertising Age, which placed the shop on their prestigious “Agency to Watch” list this year. Before Pitch, Rachel held a variety of marketing positions in the entertainment field from 20th Century Fox and Warner Bros., to MTV Networks. When Rachel isn’t busy rolling up her sleeves to get the best ideas out the door, she's spending time with her husband, two boys, and their golden retriever, Frankie, who is also the agency mascot and greeter, proudly commanding the floor at Pitch.


Ross McCray, CEO and co-founder, VideoAmp: Ross has always been drawn to technology and engineering. He taught himself how to code before age 10 and by 12, and launched his first company designing e-commerce solutions for hundreds of small to medium sized businesses. After picking up a sense of business, he launched his next company, which was one of the first mobile app development agencies in 2009. Since then, he lead product and technology for Channel Factory, a YouTube video distribution company serving a majority of the Fortune 500 Brands. The experiences in video adtech lead him to his current venture VideoAmp that was launched in 2014. The way people consume video content has been shifting dramatically over the last couple years and the trend of the multi screen user isn't going away. Despite the obvious shift in behavior, advertisers are still well behind in effectively touching these points. He co-founded VideoAmp to address the shift in behavior by helping advertisers target their demographics in a data oriented approach that increases their impact as a brand.


Offer Yehudai, President, Inneractive: Offer Yehudai Co-founded Inneractive Ltd. in 2007 and serves as its President. Mr. Yehudai served as the Chief Marketing Officer of Inneractive Ltd. Mr. Yehudai is also responsible for Inneractive 's relationships with developers and publishers. He drives the product vision of inneractive's Ad Revenue Acceleration Platform. He was recognized as a Top Entrepreneur Under 40 by Forbes and TheMarker magazines in 2008. Mr. Yehudai attended the Technion University, where studied for a BS in Industrial Engineering & Management.


Robert Cain is a partner in film co-production company Pacific Bridge Pictures, and Founder /Publisher of ChinaFilmBiz, a blog focused on China’s filmed entertainment industry. He has worked for more than 25 years in Hollywood and the global entertainment industry, primarily as a production, finance, strategy and creative development expert. He has been doing business in China since 1987, where his producing and entertainment management experience includes: Production of the TV broadcast Three Tenors in the Forbidden City; Development and production executive on the 2008 Academy Award nominated film Mongol; Consulting Producer on the film Shanghai Kiss starring Kelly Hu and Hayden Panettiere; Currently consulting to major Hollywood studios, animation companies and talent agencies on China matters; past Chinese consulting clients include Shanghai Media Group, CCTV, China Film Group, and others. Rob’s film experience extends from finance and distribution management to creative duties on more than a dozen successful films, including such critical and commercial successes as The Usual Suspects, Breakdown, Bound, Blade 2, and Cabin Fever.  He is Executive Producer of Laura Smiles, which premiered in the 2005 Tribeca Film Festival, of The Amateurs, a comedy starring Jeff Bridges, and he set up the film Mongol, an action epic about the early life of Genghis Khan that was nominated for a 2008 Academy Award for best foreign language film. He is Executive Producer of the horror trilogy Abattoir, directed by Darren Lynn Bousman (Saw II, III and IV), which is funded by Chinese investors. Rob has consulted to most of Hollywood’s major studios and talent guilds, and worked as a senior executive at talent-based companies such as Danny DeVito’s Jersey Films and Aaron Spelling’s Spelling Entertainment in formulating and executing business plans to expand their operations.  His corporate clients have included Universal Studios, MGM, Sony Pictures Entertainment, DirecTV, NBC, the BBC, the Screen Actors Guild, Kodak, New Line Cinema, Mattel and others. An award-winning screenwriter, Rob holds a bachelor’s degree with honors from Harvard University and an MBA degree with honors from the Wharton School of Business.



Neil Patel comes with over 20 years experience as an executive and an entrepreneur in the advertising, media and entertainment industries. His work has consisted of various roles at blue chip ad agencies, an entertainment executive on the Disney corporate staff and as a co-founder of a firm that was subsequently acquired by a unit of Interpublic Group.  Neil has served in several capacities, including high-level business development roles and as a marketing strategist in companies he has advised and also operated. In recent years, Neil has focused on developing ad supported, digital media platforms with an