Wednesday, October 21st, 2015

2:30 PM - 3:30 PM

Session III: Poolside Tent I

VR-AR - Dynamic Innovation in Technology and User Experience - Designing and Producing the Next Generation in Entertainment and Advertising Experience

Richard Cummings, President, Two Goats

Jake Lee-High, CEO/Creative Director, Future Colossal

Anush Elangovan, CEO, Nod Labs

Nancy Bennett, Chief Content Officer and Head of VR, Two Bit Circus

Dustin Callif, Manager Partner - Digital, Tool of North America

Chris Ellis, Director of Themed Entertainment / Senior Creative Director, RGH

Patrick Aluise, VP, Head of Media and Entertainment Partnerships, Blippar, Moderator

learn electronics and programming to overcome the limitations of traditional sound systems.  In 2009, Jake closed his architectural consulting firm and moved to NYC to focus solely on commercializing his passion for creative technology and to develop new avenues for distributing his artwork outside of the traditional gallery/museum scene.  In 2012, after spending several years as the award winning Creative & Technical Director of out-of-home advertising agency Inwindow Outdoor, Jake founded Future Colossal.  His vision continues to shape Future Colossal’s trajectory through the innovation of new technologies and experiences for commercial and artistic works.  His work for clients such as BMW, Showtime, Jay Z, Disney, and Citi Bank have been featured in major publications including the Washington Post, Fast Company, Creativity, PSFK, and MediaPost.  Future Colossal’s projects have received prestigious awards from Cannes Lions, Clio, Andy, Adweek Project Isaac, the One Show, the Art Directors Club and more.


Nancy Bennett, Chief Content Officer for Two Bit Circus: As a video/music director and producer, entrepreneur, executive and ball of energy, Nancy Bennett’s talents have pulsed through the heart of the media world for over 25 years. Not content to just create music projects for the likes of Tori Amos, Led Zeppelin, The Beastie Boys, Ringo Starr and Ray Charles; or to work with visionaries like Jimmy Iovine, Angus Wall, Marcus Nispel and Sean Penn; she has founded multiple businesses that staked out the next wave in the confluence of technology, film, television, and advertising. Bennett is currently the Chief Content Officer for Two Bit Circus, an interdisciplinary team of artists, inventors, engineers, educators and entrepreneurs passionate about reimagining all forms of entertainment. They have been on-camera inventors for network television, built viral videos for rock bands, and created massive spectacles for large brands. Clients include Amazon, Intel, Nvidia, the Girl Scouts of America, IBM, and Dave & Buster’s. While redefining modern amusement, Two Bit Circus is working to inspire young minds to explore careers in STEAM: science, technology, engineering, art, and math through STEAM Carnival, the carnival reimagined with fire, lasers, and robots! [] Bennett is responsible for the Two Bit Circus image as it is portrayed in all of its cinematic work, specializing in 2D and 3D 360 live action virtual reality immersive experiences that are accompanied by motion platforms displayed via Oculus Rift, Oculus powered Samsung GearVR and Google Cardboard. 2BCVR has developed a portfolio of original VR IP including tools for VR production that provide preview capabilities via live stream and stitch within Oculus Rift while filming; a light weight helmet camera system and stitching software. Recent work: major Fortune 500 3D 360 motion platform experiences including the most recent NBA Samsung GearVR "Keys to the Game" featuring superstar NBA players launching February 2015 on Samsung GearVR’s MilkVR platform. Bennett holds a B.A. in Music and a M.S. in Film from Boston University. She is a member of BAFTA and, has served as panelist for the NEA Media Arts and is a professor at Boston University’s Masters in New Media and Business Administration Program here in Los Angeles.


DUSTIN CALLIF, Manager Partner - Digital, Tool of North America: Dustin is currently the Managing Partner of Digital at bi-coastal production company, Tool of North America. Since founding the digital group at Tool, Dustin has been responsible for leading the growth of the company’s digital business and overseeing the development of interactive content that merges the worlds of technology, art and advertising. Signature projects include “Clouds Over Cuba,” an Emmy award winning interactive documentary produced with the JFK Library in honor of the 50th anniversary of the Cuban Missile Crisis, “Driver’s Seat”, an innovative VR Film project for Oculus Rift, Google Cardboard and Infiniti, “Take This Lollipop,” a haunting Facebook connect experience that is currently the fastest growing Facebook app of all time and Daytime Emmy award winner, and “Remote Control Tourist,” a real-time, interactive storytelling project that was the most awarded US based digital project of 2014.  Before joining Tool, Dustin was Co-Owner & Managing Partner at digital agency Spacedog, with offices in L.A. and New York. In 2008, Dustin helped to negotiate Spacedog’s acquisition by Mendelsohn Zien and Hakuhodo, the second largest advertising holding company in Asia. Working with clients such as Airbnb, Facebook, Netflix, Google, Under Armour, Landrover, Intel, Starbucks, Nike and others, Dustin has overseen over 300 digital media projects across all digital platforms. His projects have been recognized with numerous awards, including at the Emmy’s, Cannes Advertising Festival, The Webby Awards, AICP Next, Clio Awards, One Show, SXSW, Ciclope, FWA, Awwwards, MTV VMA, AICP, OMMA and Davey Awards.  Dustin maintains an active presence in the interactive advertising and marketing industry serving as a judge for the Emmys, Webby’s, Davey Awards, FWA Mobile Site of The Day, .net Awards and AICP Next Awards; speaking at interactive conferences such as the Yahoo! Creative Summit, Creative Review Click Conference SF, the AICP Conference, SXSW Interactive Conference (2011, 2012, 2014), TV of Tomorrow, F5 Fest, Cannes Advertising Festival, NAB Conference and Seattle Interactive Conference; and holding membership in the International Academy of Digital Arts & Sciences. He is currently on the AICP Digital Board and Loyola Marymount University’s M-School Board of Advisors. He most recently spoke on the VR panel at the 2015 AICP Digital Boot Camp in New York.


Chris Ellis is a Creative Director, Writer, Director and Editor whose award winning shows have been seen by tens of millions of people around the world.  From World Expo’s to International theme parks; from major museums to network television and new media, his work has spanned the range from comedy to intense drama and has included live stage shows as well as films, theme park experiences, brand-experiences for major corporations and spectacular immersive multi-media productions. He is presently the Director of Themed Entertainment/Senior Creative Director of RGH Themed Entertainment, an international experience design company based in Los Angeles, Dubai and Amman, Jordan.  The company holds patents in immersive film technology and inter-active interfaces and He was the Media Producer, Experience Writer and Creative Director of ‘Lights, Camera, Action with Steven Spielberg’ – an elaborate multi-media production now running at Universal Studios, Singapore.  Starring Steven Spielberg, the show seamlessly blends elaborate multi-screen projections with spectacular pyrotechnic and visual effects to create a thrilling immersive experience that blurs the line between movies and reality.  This was his second project with Mr. Spielberg – Chris also wrote and directed ‘Motion Picture Magic with Steven Spielberg’: an immersive multi-screen presentation that took the audience on an exciting and emotional journey through the classic ‘Hero’s Journey’. This unique film was the Gateway Attraction at the opening of Universal Studios Japan.  He wrote for President Obama, Secretary of State Hilary Clinton and ocean explorer Philippe Cousteau as part of two unique film experiences he scripted as the official USA shows at World Expo 2012 Korea - being the third International Expo he has created shows for: He was the Writer/Creative Director of The United States of America Pavilion at the 2006 World Expo in Nagoya, Japan – which won the Expo Category A Bronze Medal and the Co-Writer and Director of two unique 4-D film experiences that were the centerpiece of the China Mobile/China Telecom Communications Pavilion at World Expo 2010 in Shanghai.  As well as winning multiple Gold Medals and Design Awards these shows also won the prestigious THEA Award for Outstanding Achievement – making it the seventh project Chris has worked on to receive this award. In the United States, working with Executive Producers Tom Hanks and Phil Hettema, Chris wrote the anchor attraction at the United States National World War Two Museum in New Orleans.  Titled ‘Beyond All Boundaries’ this 4-D experience is an immersive and emotional journey through the American experience of World War Two. Hosted by Tom Hanks, the show features the voices of Brad Pitt, Toby Maguire, Kevin Bacon, John Goodman and many other Hollywood stars.  Chris is also worked as the Main Show live-action film director for the project. Chris wrote & directed two immersive multi screen collaborations between The Ford Motor Company and The Detroit Symphony and co-wrote ‘The U505 Experience’ at MSI Chicago and ‘Saturn V: The Apollo Story’ at NASA’s Kennedy Space Center – all of which are now on permanent exhibition.  He also co-wrote and created media for the touring shows ‘Sea Monsters’ and ‘SPY’ which opened at the Tampa Bay Aquarium in Florida and The Franklin in Philadelphia. As a Creative Consultant he has created concepts for organizations as diverse as The Smithsonian Institution in Washington DC, Coca-Cola, The Jewish Museum of Moscow, The United States Army Museum, The National Museum of Liverpool in the U.K, The Presidio in San Francisco and The Universal Studios Tram Tour in Hollywood.  He was also the Consulting Creative Director to ‘BollywoodLand’, an entire theme park based on the movies of Bollywood and ‘Hub Zero’ both presently under construction in Dubai. Away from the world of museums and themed entertainment, Chris was the Editor of nine feature films for studios that include Disney, Paramount Pictures, CBS Television and Viacom and has directed a series of short films for NBC’s ‘Saturday Night Live’ and for the Oxygen channel.  He was an Associate Director of Inter-Action Theatre Productions in London, the Main Company Director of Los Angeles’ most famous comedy company ’The Groundlings’ and is the co-creator and Director of the web series ‘Fresh Hell’ starring Star Trek’s Brent Spiner.


Anush Elangovan is Founder and CEO of Nod Labs, a gesture recognition and motion tracking company creating beautiful, touchless interaction for people to communicate with the world around them. Nod products include the Nod Ring, the world’s most accurate 3D gesture tracking device; and Nod Backspin, a new kind of gaming controller that combines sophisticated input with the ability to accurately translate human gesture into command. Both the Nod Ring and Nod Backspin were created for immersive gameplay in virtual reality and augmented reality environments. Anush has over 15 years of experience building innovative products, with more than 30 patents pending or issued. Prior to founding Nod Labs, he was part of the original Chromebooks team at Google. Anush was also a lead engineer at Agnilux, FireEye and Cisco.  Anush earned his MS in Computer Science from Arizona State University.

Jake Lee-High is an artist, creative technologist, and CEO of Future Colossal, an award winning innovation lab for experiential technologies in art and advertising.  Prior to receiving his Master’s in Art and Technology from Massachusetts College of Art and Design, Jake ran an architectural consulting firm that designed retail and residential buildings throughout the western US.  During this time, he actively showed installation and sound art works at galleries and museums throughout the country.  His art has been featured in publications such as the Los Angeles Times, the Boston Globe, Artillery Magazine, and Art in America.  Jake’s work creating massively multi-channel sound works lead him to