Wednesday, October 21st, 2015

3:50 PM - 5:00 PM

Track II, Salon III

Branded Entertainment Marketing - Across Platforms - Leveraging Image, Content and Celebrity - TV, Film, Broadband, Tablets and SmartPhones

Larry Laboe, President of Production, SXM

Scott Carlis, VP, Digital and Social Media, AEG Global Partnerships

Raymond Pettit, Chief Analytics Officer, Rentrak

Andy Marks, President, Marks Entertainment + Media

Keith Newman, Strategic Media and Technology Advisor

Tirrell D. Whittley, CEO / Principal, LIQUID SOUL

Frank Nein, President, 9Sight2020.com

Ben Mendelson, co-founder and president, Interactive Television Alliance, Moderator

research, forensic intelligence, and big data analytics into the Rentrak’s branded entertainment system. “Rentrak captures more data streams than anyone else, but more than that, we help clients understand what to do with the results,” Raymond says. “Techniques that worked many years ago may not be the best out there today. Rentrak is opening new doors for the industry as a single source for comprehensive audience measurement across every screen. We’re painting a complete picture for our clients.” Raymond holds a Doctorate in Social Science Research from the University of Illinois. Prior to working at Rentrak, Raymond served as SVP, Research and Standards at the Advertising Research Foundation, and as VP, Research at Marketshare and Technicolor/Izon Media. Raymond authored two books on marketing and advertising research as well as numerous white papers, articles, and conference presentations. He is also highly-skilled in advanced analytics, modeling, and research solutions and services.  When he is not helping to advance Rentrak’s branded entertainment analytics, Raymond spends his time at home in New Jersey and enjoys attending concerts, plays, and shows. Outside of just listening to music, Raymond is also a musician himself. He plays bassoon and saxophone, and has performed professionally in concert bands, orchestras, and broadway musicals.

 

Scott Carlis joined the AEG Global Partnerships team in June 2011. In his role as VP, Digital and Social Media, Scott is responsible for developing multiplatform interactive sales programs and solutions for AEG properties and AEG’s Global Partners. Previously Scott was Executive Director of Marketing and Brand Development for GQ, where he was responsible for implementing strategic marketing programs, creating innovative solutions for advertising partners, and was the driving force behind GQ’s foray into new media and branded entertainment. Prior to joining GQ, Scott was the Advertising Sales Development Director at VIBE/SPIN Ventures. In this position, he was responsible for the brand marketing for VIBE and SPIN magazines and oversaw the promotional activity of the company’s new media properties, including spin.com, vibe.com, mobile VIBE and mobile SPIN.

 

Andy Marks is an accomplished business and creative executive, entrepreneur, investor, and leader in branded entertainment and content marketing, helping marketers and content creators find the common ground that leads to great brand storytelling. He is President of Marks Entertainment + Media, an independent consultancy and production company through which he advises clients on a range of issues, and makes strategic investments in companies at the intersection of branding, entertainment, media and technology. Clients include CBS EcoMedia, a division of CBS Corporation, marketing intelligence software company Velocidi, Lorne Michaels’ Broadway Video Entertainment, and comedy MCN Above Average, and Turner Networks.  Andy is also Expert-in-Residence at BRaVe Ventures, a digital media and technology consultancy, incubator and accelerator focused on digital entertainment and Next Generation Television, founded by social TV industry leaders Jesse Redniss, and David Beck, and author, entrepreneur, and investor Gary Vaynerchuk.  Prior to founding MEM, Andy was Managing Director and co-head of MATTER, Inc., a leading entertainment, sports and experiential marketing agency, and subsidiary of Edelman, the world’s largest Public Relations firm.  He co-founded branded entertainment consultancy MATTER Entertainment LLC, which was acquired by Edelman, and built it into a full service integrated marketing agency operating worldwide. During his tenure at MATTER, Andy developed entertainment marketing strategies, and award winning branded entertainment content for the world’s leading brands including Brita, Clorox, Quaker, Johnson & Johnson, Dove, Pepsi, GlaxoSmithKline, Symantec, Phillips Van Heusen, and Activision.  He placed a number of clients in TV and digital programming partnerships including “The Biggest Loser,” “Top Chef,” “Project Runway,” “Cake Boss,” “The Doctors,” “The X Factor,” and “Cybergeddon” from “CSI” creator Anthony Zuiker.  He has worked with best-in-class TV, film, music, and digital partners such as NBCU, CBS, Broadway Video Entertainment, Sundance Channel, Scripps, Bravo, Knitting Factory Entertainment, Live Nation, Billboard, Shine, Magical Elves, FunnyorDie.com, Yahoo!, Sundance Film Festival, and the Tribeca Institute.  Before co-founding MATTER, Andy served as EVP of brand partnerships at Hypnotic, a multi-media production company backed by Universal Pictures, and home to director Doug Liman (“Bourne Identity,” “Mr. and Mrs. Smith”).  There he launched pioneering branded entertainment programs such as Reebok’s Cannes Gold Lion award-winning “Terry Tate, Office Linebacker,” and the “Chrysler Million Dollar Film Festival.”  Prior to that he was Director of Sales and Sponsorships at the Hollywood Stock Exchange. He is a sought after speaker at such industry forums as NATPE, Digital Hollywood, Videonomics Summit, Streaming Media East, and Advertising Week, is a frequent contributor to TV industry blog TV(R)EV and is a member of the board of advisors for the Hollywood Advertising Upfronts.    He holds a B.A. from Colgate University and resides in New York City with wife Nanette and their two children.

 

Larry Laboe, President of Production, SXM: A member of the Producers Guild of America (PGA), Larry is the President of Production at SXM where he has for top networks and brands including Disney, NBC, CBS, VEVO, Dailymotion, MTV, Break Media (now DEFY Media), Comedy Central, IKEA, Samsung, Coca-Cola and Smuckers. These projects have been directed by directors such as James Franco and Joseph Gordon Levitt. In addition to his work at SXM, Larry also serves as Co-Founder and Executive Director of NewFilmmakers Los Angeles (NFMLA), an organization committed to highlighter emerging filmmakers worldwide and is a Faculty Member at the San Francisco Art Institute (SFAI).

 

Frank Nein, CEO/Founder, *9Sight2020, LLC. via *911Cyber.us @ DC: +1 202.T1.0.CYBER & 5+ Yrs Sr. Level BAI (Addressing, Covering, Creating, Designing, Developing, R&D) on Hardcore Business Problems/Solutions & Specializing in the NextGen of Commercial, Private Enterprise/Sector *3.0 C.E.O.P. x2 (Celebrity Exploitation, Online Privacy & Protection) & *3.0 I.C.A.C x2 (Internet Crimes Against Celebrities) via AI, Actors, A/V, BlackHats Corp., Cyber Sludge & S.T.E.W, Corrupt Hacking/ers, Dark/Deep Net & Web, DEFCON Global, Drones, *3.0 I.U.G.C. (Illegal User Generated Content & Streaming) Brand, ID/IP & Media Theft, Behavioral Pattern Recognition & Usage, Reverse & Social Engineering/Logistics, Recovery/Repair & Global Social Justice for Good. *Note: Also fixed on *CEOP x4 & *ICAC x4 (DHS.gov via ICE.gov Mobile) for 19-Yrs & Below via Kids/Minors & Youth. *Collaborating & Exclusively Joint Venturing with Orion’s Systems Inc. 'Proprietary Technologies' via DoD/Mil. U.S. USNI/U.S. AFISRA, A/V Drones & Environments. 20+ Years of Sr. Level BAI & Media Analyst, T1 Industry Consultant, Professional & Specialist via Apps, Architectural Google Grid & Infrastructure, Big Data, Brands, CCTV, CDN, Collaborative Commutations, Content Creation, Corp. Comm., Cross Platforms, Entertainment, Digital Media, Gamifaction, ISP’s IP, IPTV, Marcom, Mobile, NOC’s, R&D, Social Media, SEO, Streaming, Telecom Services & Solutions for such groups via B2B/B2C @ Alcatel-Lucent Tech., Verizon Comm’s, Lexicon Digital Comm’s. (CBS Int., CSI Miami/Greta Films & DCTV), FrameWork Interactive (TeleMed & TeleHealth), Synergy Sports Technologies (NBA/EA Sports & Mark Cuban Co.), etc. H.D. & Military Veteran @ Linkedin.com/in/FrankNein

 

Keith Newman, Strategic Media and Technology Advisor: Keith Newman is an strategic media and technology executive based in Silicon Valley. Formerly holding senior management roles with Re/code, IDG and UBM, he now works as a strategic executive with Canary Learning and advises multiple startups including NASDAQ, Quintype, SaaSMax, Entefy, Oneva, and others.

 

Tirrell D. Whittley, CEO / Principal, LIQUID SOUL: Tirrell D. Whittley is the visionary and executive leader of LIQUID SOUL. Since founding the company in 2001, it has grown into one of the nation’s leading branded lifestyle, sports and entertainment agency specializing in advertising, marketing, social media and publicity. Recognized as an expert in millennial and multicultural marketing, Mr. Whittley has become a trusted advisor for those looking to find impactful ways to target cultural consumers. As a trailblazer in modern marketing solutions, social media, integrated campaigns and creative design, the agency’s distinctive value-add approach has led to substantial yearly growth for the company. LIQUID SOUL IS A TOTAL MARKET AGENCY FOR THE ENTERTAINMENT AND SPORTS INDUSTRY! THE AGENCY IS AUTHENTIC & UNIQUE, JUST LIKE ITS CLIENTS…THEY ARE AWARD-WINNING BRANDED LIFESTYLE SPECIALISTS® with success in driving targeted consumers to action. LIQUID SOUL powers insights-based integrated marketing communications that builds positive brand reputation, amplifies brand-to-consumer engagement and connects consumers based on core passion point of influence that delivers immediate and long-term brand value. The agency is infused with experts at leveraging strategic communications, advertising, creative, digital marketing, social media, grassroots, publicity and traditional media into well-defined marketing campaigns that are results oriented. Named one of the Top 25 Architects of Success by the Atlanta Tribune, Mr. Whittley and LIQUID SOUL have evolved into the leading go-to marketing partner for major film and television studios looking to reach targeted audiences to drive box-office success and network ratings. LIQUID SOUL has provided marketing, publicity and social media campaigns for twenty-four (24) number one box office films, including Guardians of the Galaxy (Marvel/Disney), Dawn of the Planet of the Apes (20th Century Fox), Captain America: The Winter Soldier (Marvel/Disney), 12 Years a Slave (Fox Searchlight), Ride Along (Universal Pictures), ‘42’ (Warner Bros. Pictures), The Lorax (Universal), Red Tails (Lucas Films), The Help (DreamWorks), Stomp the Yard, Obsessed, Takers (Sony), The Princess and The Frog (Disney), Green Lantern, The Hangover: Part II, The Town, and Harry Potter and the Deathly Hallows (Warner Bros. Pictures), as well as more than 100 other films that produced over $1.5 billion in box office revenue. LIQUID SOUL current and past clients include Walmart, General Mills, ESPN, Disney/Marvel, Warner Bros. Pictures, Fox Searchlight, FOX Television, WNBA, NBA TV, Bounce TV, ASPiRE TV, Oxygen Media, HBO, Turner Broadcasting (CNN, TBS and TNT) and NBCUniversal where the agency was responsible for multicultural marketing, media planning and publicity for the network’s entire prime-time, day-time and late-night line-ups. Frank Nein, President, 9Sight2020.com:  5+ Yrs Sr. Level BAI (Addressing, Covering, Creating, Designing, Developing, R&D) on Hardcore Business Problems/Solutions & Specializing in the NextGen of Commercial, Private Enterprise/Sector *3.0 C.E.O.P. x2 (Celebrity Exploitation, Online Privacy & Protection) & *3.0 I.C.A.C x2 (Internet Crimes Against Celebrities) via AI, Actors, A/V, Blackhats Corp., Cyber Sludge & S.T.E.W, Corrupt Hacking/ers, Dark/Deep Net & Web, DEFCON Global, Drones, *3.0 I.U.G.C. (Illegal User Generated Content & Streaming) Brand, ID/IP & Media Theft, Behavioral Pattern Recognition & Usage, Reverse & Social Engineering/Logistics, Recovery/Repair & Global Social Justice for Good. *Note: Also fixed on *CEOP x4 & *ICAC x2 for 19-Yrs & Below via Kids/Minors & Youth. *Collaborating & Exclusively Joint Venturing with Orion’s Systems Inc. 'Proprietary Technologies' via DoD/Mil. U.S. USNI/U.S. AFISRA, A/V Drones & Environments.  20+ Years of Sr. Level BAI & Media Analyst, T1 Industry Consultant, Professional & Specialist via Apps, Architectural Google Grid & Infrastructure, Big Data, Brands, CDN, Collaborative Commutations, Content Creation, Corp. Comm., Cross Platforms, Entertainment, Digital Media, Gamifaction, ISP’s IP, IPTV, Marcom, Mobile, NOC’s, R&D, Social Media, SEO, Streaming, Telecom Services & Solutions for such groups via B2B/B2C @ Alcatel-Lucent Tech., Verizon Comm’s, Lexicon Digital Comm’s. (CBS Int., CSI Miami/Greta Films & DCTV), FrameWork Interactive (TeleMed & TeleHealth), Synergy Sports Technologies (NBA/EA Sports & Mark Cuban Co.), etc. H.D. & Military Veteran @ Linkedin.com/in/FrankNein

 

Ben Mendelson, co-founder and president, Interactive Television Alliance: the primary trade association representing the broad interests of the ITV industry. Ben has been an innovator in sponsor-based programming and has been involved in New Media technology from its earliest days. He was the founding executive of various early on-line companies (Interactive Center, Internet Imaging, Internet Outfitters), head of the Internet division of a magazine publishing company (Curtco Freedom), VP of Internet Development for the Electronic Retailing Assoc. (ERA), and SVP of Business Strategies at an investment bank (Winterberry Group). Before his involvement with Interactive technologies, Ben was primarily involved in the art world. From 1981 - 1991, he owned and operated LA Art Photographers Assoc. (LAPA), an art gallery and resource center for fine art photography. In 1992, he founded PhotoSource- a gallery and resource center for high quality digital imaging. His interest in facilitating the creative process has been a guiding influence, whether from the art community or from the business community. __In 2002, Ben co-founded 2degree Partners with his business partner, Allison Dollar. 2DP manages the ITV Alliance and provides business strategies that include Direct Response TV, ITV, and cross-media marketing. Ben has taught at the American Film Institute (AFI), UCLA Extension, and the So. CA Institute of Architecture (SCIArch) and has been published in numerous magazines and trade journals. He is on the advisory board of the AFI Enhanced TV Program, the exec. committee of the IMPG at the Television Academy, and is a familiar speaker at many Technology, Marketing and Media conferences.

Raymond Pettit, Ph.D., strives to bring top-notch branded entertainment measurement to Rentrak clients by creating new and innovative audience measurement solutions. As Chief Analytics Officer, Raymond designs and implements analytical and research projects for Rentrak’s branded entertainment measurement service. Raymond is responsible for blending