Wednesday, October 21st, 2015

9:00 AM - 10:15 AM

Track III: The Plaza Room

Growing Revenue & Users: Marketing+Tech Trends across Social (FB,YT, TW, IG), Mobile, MCNs and Influencers

Convergence and OTT are creating chaos and opportunity.  There are more firms competing to produce content, align influencers and celebrities, drive traffic, build audiences - but what is really working and who are the real pro’s you can count on? Our expert panel of professionals will teach you tactics, discuss case studies, and expose you to tools you can use to increase revenue, grow a loyal user base, and distribute your content more successfully across all channels: social, mobile, video, MCNs and influencers.

Georgii Speakman, formerly Director Business Development, IZEA

Dhruv Joshi, Chief Evangelist | Full Stack Marketer | Growth Hacker | Data Analyst, Social Rockfish

Colette Dill-Lerner, Managing Partner at Steel & Pepper

Narb Avedissian, CEO/Co-Founder, HaulStars - Interactive Video Technology

Moderator - Juston Brommel, Founder, Advisor, CXO, Growth Strategist

 

Fortune 500 companies, capitalized startups, and investment funds in the technology and media sectors with a focus on Internet and mobile.  His work creates successful results across five domains: marketing, product, technology, analytics and business management. A value-driven professional, Juston’s clients say he “clear-cuts a path right to bottom-line results,” is “brilliant at bridging strategy and operations across departments.”  He has an “uncanny comprehension of the marketing and technology landscapes”, and is “always presenting attractive alternative options.” His clients have been in the business, enterprise and consumer sectors; with companies in technology, SaaS, IaaS (info), DaaS (data), software, services, mobile, media, publishing, advertising, affiliate, lead generation, gaming, travel, finance, direct response, dating, info marketing, events, subscription services, CPG and retail. He has worked on US, European, Chinese and Global initiatives.As a strategist, revenue driver, and digital growth expert, his work balances risk, reward and revenue across departments (marketing, product, technology, analytics, business management) and creates clarity between the C-level execs and the management team.

 

Georgii Speakman is formerly the Director of Business Development for IZEA – the largest influencer marketing network in the USA – home to over 250,000 + content creators across all leading social channels. The influencers that Georgii has worked with includes celebrities, athletes, musicians, reality TV stars, YouTubers, Viners, bloggers and more. Georgii headed up the Entertainment vertical for IZEA, working with entertainment brands, such as Walt Disney, Focus Features, Open Road Films, NBCUniversal; media/PR/digital agencies, mobile apps and start-ups. Georgii’s experience also pertains to having worked on both sides of the camera as an Actor and Creative Producer. Her experience also lends itself to 8 years in PR, marketing, social, recruitment, communications and business development. Georgii has spent years interviewing, networking with, head hunting and engaging high profile individuals in both the business and creative fields. As a recognized executive in the disruptive media space, Georgii has had the opportunity to sit on panels for ‘Digital LA’ at the famous ‘House of Blues’ for a panel addressing Actors and Musicians looking to ‘socialize their careers and monetize their platforms’; and at DEW – the ‘Digital Entertainment World Expo’ 2015 on topic of ‘is Silicon Beach hyper reality or fact?’. Georgii currently sits on a board for charity group ‘Ambition’ as a Media Advisor.  Georgii holds qualifications in a Bachelor of Business Communications and Film and Television, majoring in corporate communications and marketing, and has near completed a Masters in Arts, majoring in writing.

 

Dhruv Joshi, Chief Evangelist | Full Stack Marketer | Growth Hacker | Data Analyst, Social Rockfish: I started using my first compaq computer back in 1996 where I became fascinated by the capabilities of a CPU, with no answers to find at that age, I spent time to figure it out. I would sit on the computer for hours, my dinner went cold and before I realized, it was already the early hours of the morning. I guess things haven't changed much since. My career started when I wired up my 56k modem directly into my mother’s bedroom as it was the only phone port available. I felt like I was doing something amazing back then but as time passed, the dial up sound became annoyance, free aol internet became obsolete and broadband kicked in. I suppose this is where the real excitement started. With easier access and download speeds everything became possible. I used all commercial software as every teenager at the time: napster, limewire, key loggers, etc. This is where my passion for technology was really found. I started to learn "tricks" which would make me the “cool kid” at school. I learned how to reset school computer passwords, access emails and bypass security functions. I would say “this was my introduction to command prompt”, nevertheless I was getting acquainted with the internet and computer with all it had to offer. I understand these things are a little meaningless now, but at the time it all seemed very sophisticated.When social media came about for me it changed everything. When some people hear of social media, they think Facebook or Twitter. Some people would say AOL was the internet before the internet. It included member-created communities complete with searchable “Member Profiles,” and users were able to list details about themselves. MSN was everywhere, chat rooms became the ish for Yahoo, almost everyone was building some form of communication between strangers and peers. I took a real interest when I tried to promote affiliate websites through chat services & social platforms, it was an easy way to know I was communicating with someone other than a system bot. I used these platforms to generate affiliate traffic which then lead me to focus on search, since Google became the goto for everything. My ninja skills progressed as I utilized available tools such as site crawlers, SEnuke and custom software. Ranking for heavy keyword terms like Michael Jackson without the worry of PageRanks meant generating millions of visits became easy since affiliate traffic was achievable at low costs. Digital marketing became a playground where the boring kids get to show off :)

 

Colette Dill-Lerner, Managing Partner at Steel & Pepper: Colette Dill-Lerner is a 17-year industry veteran of digital direct response and a recognized industry leader in digital marketing and adtech.  As Managing Partner at Steel & Pepper, she consults with brands and adtech firms. In her work with brands, she brings an elevated strategic vision around digital direct response advertising & marketing.  This work enables her clients to develop strong direct to consumer digital acquisition and retention programs, and provides the existing or newly developed team(s) with the DTC best practices, embedding dependable digital DR competency within her clients’ organizations. Her work with adtech companies drives up the value of their tool set(s) by tailoring the product to the unique needs of direct response marketers. This increases their clients’ satisfaction by empowering optimized tool set operation. Colette works with all her clients’ teams to translate strategy into meaningful deliverables (and tactical plans) that align with corporate KPIs and help create predictable outcomes for the business. Colette often presents on strategies regarding consumer marketing in an adtech enabled media environment, at conferences including AdTech, OMMA, Programtic IO (AdExchanger), MediaPost, and Silicon Beach.

 

Narb Avedissian, CEO/Co-Founder, HaulStars - Interactive Video Technology: Narb Avedissian is a serial entrepreneur in the technology sector.   Narb is currently the CEO at HaulStars, where he’s pioneered interactive video technology that makes products in videos shoppable and social. HaulStars works with major brands and publishers to help make their videos more engaging. Narb started his professional career as a transactional attorney, representing high net-worth individuals and mid-sized businesses. He papered over $200 million in deals in the entertainment and technology industries. As clients increasingly relied on Narb’s entrepreneurial and business development skills, he realized his calling and made a transition to becoming an entrepreneur full-time.  In 2004, he co-founded and served as Vice President and General Counsel for Media Incentive Fund (MIF), where he created an innovative gap financing model for film and television production using the federal New Markets Tax Credits. MIF sourced several television production projects for the State of New Mexico and successfully put together a $250 million application for their Economic Development Fund. Recognizing the exponential growth potential of the internet and technology as a whole, Narb launched a celebrity-backed music discovery platform, Ursession.com, where he served as CEO from 2006 to 2009. Ursession was the first crowd-sourced A&R destination online that allowed artists to audition via video. Ursession artists also had the opportunity to appear on Ursession licensed radio shows, such as the Wake Up Show, to perform live with artists like Kanye West. Narb also forged strategic partnerships with YouTube, iTunes and ESPNu. Ursession also received a soundtrack credit for music contributed to Vin Diesel’s feature film “Babylon A.D.”  Narb was subsequently engaged by Student of Fortune (SOF), an online tutoring marketplace. In his capacity as President, Narb helped the company with strategy, strategic partnerships and revenue. SOF experienced explosive growth in its user base and revenue. The company was acquired by Chegg, Inc. in 2011.  Personally, Narb has authored and holds a portfolio of patents. He obtained his degrees, with honors, from the University of Southern California and USC Law School.

 

 

Juston Brommel, Founder, Advisor, CXO, Growth Strategist: Juston Brommel (www.brommel.com) drives valuation, revenue, user growth, and ROI for Internet and mobile investments.  He is a highly sought-after strategic consultant to technology and media CEOs, their boards and their teams. Juston consults to