Wednesday, October 21st, 2015

11:30 AM – 12:30 PM

Immersion – AR – VR – Holography – Taking it to the Next Level

Session I: Salon I

Multi-Level Entertainment Experiences - Transmedia - Video - Games - Books - 3D Web - Audio Environments

Moderator: Behnam Karbassi, Founder - President - CEO, No Mimes Media

Jay Bushman, Emmy winner, Writer of Terminator Genisys: The YouTube Chronicles and The Lizzie Bennet Diaries.

Hal Hefner, Creative Strategist, Ridley Scott’s  3AM, “The Martian,” Consultant to Endgame universe

Joe LeFavi, Creative Director, Psyop

James Waugh, Director of Story Development, Blizzard Entertainment

Tre Azam, founder and CEO, MyndPlay

Creative Director for Psyop, the world-renowned creative studio. Their award-winning work ranges from Coca Cola’s iconic Happiness Factory ad campaign to the Clash of Clans viral shorts conquering YouTube with 500MM+ views thus far. As a 4-time Eisner & Harvey Award nominated writer and literary packager, Joe is also an outspoken champion for publishing. With over 150+ SKUs under his belt, he's produced and promoted original and licensed titles for film studios, TV networks, game developers, print publishers, production companies, creative agencies and educational institutions. Recent cohorts and collaborators include Legendary, Lionsgate, Relativity Media, SyFy, Entertainment One, Electronic Arts, Nerdist Industries, The Jim Henson Company, Imangi Studios, China Mobile Games and Entertainment Group, Meteor Entertainment, and various publishers such as Archaia, Boom, HarperCollins, Penguin, Simon & Schuster and TokyoPop.


James Waugh is the Director of Story Development at Blizzard Entertainment where he oversees narrative and IP development for Blizzard's blockbuster franchises. He has contributed writing and franchise conceptualization for World of Warcraft, Diablo, Hearthstone, Overwatch, Heroes of the Storm, and served as the Lead Writer on StarCraft 2: Legacy of the Void, the final chapter of the StarCraft 2 trilogy. In his current role Waugh oversees all transmedia ideation and development, including books and comics, and is a key developer on the upcoming Warcraft feature film directed by Duncan Jones. Prior to Blizzard Waugh was a screenwriter and development executive in the film and television industry.


Jay Bushman is an award-winning writer, content strategist, and producer of digital media and transmedia entertainment, with a track record of excellence working with the largest brands and studios to the smallest indie creators. Jay has worked as a consultant, creative lead, content strategist and copywriter for large companies like Google, HBO, Disney, Paramount Studios, and Lucasfilm, and agencies such as CampfireNYC and Ignition Interactive. An innovator and leader in the transmedia community, he pushes the boundaries of independent next-generation entertainment. One publication even named him “The Epic Poet of Twitter.” Jay was the Transmedia Producer and a writer for the groundbreaking multiplatform web series The Lizzie Bennet Diaries. An innovative video and social media modernization of “Pride & Prejudice,” the show brought transmedia storytelling to a mass audience and became the first YouTube distributed series to win a Primetime Emmy Award - for Outstanding Achievement in Original Interactive Content.  While continuing to produce groundbreaking new media content, Jay is also the Chief Creative Officer and a Founder of The Horizon Factory, an app-authoring, distribution and monetization platform for creative producers.


Hal Hefner, CCO, Catmonkey Studios: Hal is an artist and storyteller who uses award winning art, design, writing and strategy to create experiences for the entertainment industry.  Hal currently consults for Ridley Scott’s company, 3AM where he creates meta stories and primer content for blockbuster films, such as the Martian and the upcoming Tim Burton film, Miss Peregrine's home for Peculiar Children. While with Fourth Wall Studios Hal helped to create a technology driven web series platform called which produced the Emmy award winning series Dirty Work. With Ignition, Hal participated in the creation of digital experiences for many studios including Fox, Paramount, Netflix and the SyFy channel as well as brands like Nike, NFL and Playstation. Hal is also the creator of the CONSUME art series, based on John Carpenter's They Live and he wrote and illustrated Heavy Metal Magazine’s first webcomic, Gates and wrote a biopic on comedian Bill Hicks, currently in production. Recently, Hal created an intellectual property that involved an Alternate Reality Game (ARG) that contained a multitude of content centered around an ancient cult and he sold this IP to acclaimed author James Frey for his Endgame universe.


Tre Azam is founder and CEO of MyndPlay, a UK based brainwave technology and media company and creators of the MyndPlayer mind controlled video and movie platform which allows viewers to control, direct or influence the narrative and outcome of a video using nothing but their mind and emotions. The technology and platform have been used to create interactive movie trailers, mind controlled sporting games, field based neuromarketing research, automated mental health and prisoner rehabilitation amongst other things. Prior to MyndPlay Tre spent 4 years with his production company Treite Labs which allowed him to travel around the world making documentaries and working with charities to help develop his ground experience as a mental health therapist. In his previous work experience Tre has also worked within TV, Radio and as a speaker on a number of topics from innovation to the mind.


Behnam Karbassi, Founder - President - CEO, No Mimes Media: With nearly 20 years of marketing, event and entertainment experience, Behnam Karbassi, has directed and produced innovative projects for top companies such as Google, Toyota, Warner Brothers and Sony.  His interest in all things interactive began back in 1997, when he worked with up-and-coming record companies and music artists to produce one of the world's first weekly live webcasting shows. He then led teams at top ad agencies like Saatchi & Saatchi, developing interactive and brand teams, as well as spearheading several emerging technology industry firsts for multi-million dollar brands. His love of filmmaking drove him to establish an independent production company creating award-winning short films, music videos, content for major clients and even earning a coveted No. 1 video ranking on YouTube. Behnam provided production services to the 42 Entertainment team that created the heralded alternate reality experiences Why So Serious for The Dark Knight and Project Abraham for Playstation 3's Resistance: Fall of Man game franchise. As Vice President of Production at Emmy®-award winning Fourth Wall Studios, he developed ground-breaking projects on new storytelling platforms, overseeing producers and physical production, assisting business development, marketing/PR & operations. He produced dozens of pieces of content, iPhone/Android apps, websites and digital media. This led to establishing his firm, No Mimes Media, which quickly became one of the leading multi-platform entertainment companies in the world. In addition to award-winning projects for brands and entertainment, No Mimes Media develops and produces innovative original multi-platform properties. Behnam has spoken at conferences around the world on producing ARGs, multi-platform entertainment and emerging technologies. Behnam's passion is directing -- films, music videos, live events, commercials and original content.


Joe LeFavi, Creative Director, Psyop: JOE LEFAVI is an obnoxiously passionate brand strategist and producer across all facets of entertainment: film, television, publishing, gaming, theater, and new media. Learning through 15+ years of experience that successful franchises require passion and strategic planning in equal measure, it is his mission to inspire storytellers and marketers to take ownership over every expression and extension of their brands. Building fan communities through scalable campaigns that enfranchise IP across multiple forms of media, Joe has dedicated his career to the creation and integration of compelling content that fans willingly seek out and share. Joe currently serves as